NEWS AND EVENTS

Webinars

The Most Effective Ways to Start a Sales Call... and Keep it Going

WEBINAR | Tuesday June 25, 2013 – 11 pm ET / 9 am PT

Learn how to start a sales conversation and keep it going with questions that lead to more MSP contracts. The unique part is that these questions do not feel like sales questions and can be used by both technical and sales staff. You will see how to navigate specific scenarios to guide a sales dialog that leads to new business. Join us and learn how to:

  • Start a sales conversation using a simple script
  • Arm yourself with the top “non-sales” questions that actually lead to more sales
  • Get prospects to reveal what they really need, not just what they think they want
  • Probe for details without making anyone (your clients or yourself) feel uncomfortable

About the Presenter:

Raj Khera is the author of #1 Amazon Bestseller, The IT Marketing Crash Course, and is CEO of MailerMailer, makers of a blog and email newsletter tool just for MSPs called Presstacular. He has built and sold 3 other technology businesses.

Bonus: Attendees will get a free copy of The Annual Technology Review Checklist, an assessment tool that contains a roster of scenarios with specific questions that MSPs can use with their clients and prospects to identify new business opportunities.

Presenters


Rich Akullian – Business Deveopment Manager
Autotask

Raj Khera – MailerMailer
CEO


Maximizing MSP Gross Margins: Ask the All Stars

WEBINAR | Thursday June 20, 2013 – 2 pm ET / 11 am PT

Top MSPs continued to enjoy solid performance in the first half of 2013. But how are those top MSPs maximizing their gross margins – now and for the long haul? Get the answers you need. Join us for this special managed services roundtable presented by Continuum and MSPmentor. Three leading MSPs will describe their most successful business moves from the past year, current challenges and emerging opportunities that most industry players are overlooking.

Please join us and pose your questions as we hear from:

  • Tim Martin, President, Neoscope Technology Solutions
  • Don Viar, Managing Partner, Epic Technologies
  • Jerry Gob, Partner, Principium Technologies
  • Jay Rollins, Partner, Principium Technologies
  • Moderated by Joe Panettieri, editorial director, MSPmentor

Presenters


Tim Martin
President
Neoscope Technology Solutions

Don Viar
Managing Partner
Epic Technologies

Joe Panettieri
Editorial Director
MSPmentor

Jerry Gob & Jay Rollins
Partners
Principium Technologies


Marketing Strategies for Growing Your Managed Services Business

WEBINAR | Thursday May 30, 2013 – 2 pm ET / 11 am PT

What if there was a marketing program out there that could handle inbound and outbound marketing campaigns automatically? What if that program was also able to simplify lead cultivation, drive demand, and nurture leads into sales-ready opportunities all with professionally created content that is relevant in the SMB marketplace?

UBM and Continuum are proud to present Marketing Strategies for Growing Your Managed Services Business, a live and interactive ChannelCast about the marketing challenges many solution providers face and how those can be addressed with the latest online marketing strategies and best practices.

  • Learn how to effectively maximize sales and marketing resources for transformational results.
  • What to look for from an automated marketing platform including landing pages, white papers, social media automation, emails and more.
  • Discover the benefits of reporting for tracking campaign performance and how to adjust messaging for maximum impact.

Register now for Marketing Strategies for Growing Your Managed Services Business, and join Emmy Award winning journalist and CRN Contributing Editor, Jonas Tichenor, Continuum’s VP of Channel Marketing, Mark Zahar and RennaisanceOPTI’s President, Bill Stone for a look at how MSPs can take advantage of the newest trends in advanced marketing strategies and transform their business.

One live attendee will receive a $100 Gift Card from a well-known online retailer!

Presenters


Jonas Tichenor
CRN Contributing Editor

Mark Zahar
Vice President Channel Marketing
Continuum

Bill Stone
Founder & President
RennaisanceOPTI


The ABCs of Managed Services: RMM, NOC and PSA — Presenting the Autotask - Continuum Integration

On Demand Webinar | Original Air Date: March 26, 2013

It’s an established fact that to deliver managed services properly – and profitably – you need a comprehensive and seamless fusion between your IT business management platform and an intelligent Remote Monitoring and Management (RMM) solution.

But imagine the possibilities of combining RMM with an industry-leading Network Operations Center (NOC) to form an end-to-end managed services solution.

Please join us for an informative webinar presenting the integration between Autotask's business management and Continuum's RMM platforms and learn how you can:

  • Experience significant time savings
  • Streamline the process from issue to resolution
  • Deliver 24 x 7 support with ease
  • Organize, integrate, automate and optimize your IT business

What You’ll Learn
In just one hour, Jason Holbrook , Principal of Empower Information Systems, will demonstrate how he builds his business and reduces costs by taking advantage of this powerful integration. This is a unique opportunity to see both products working together in action!

Autotask's Business Development Manager, Rich Akullian, and Continuum's Product Director, Amory Wakefield, will be on hand to introduce their respective solutions.

Who Should Attend
Anyone who is looking for more information about Autotask, Continuum, or current partners curious about how a peer uses best practices with the integration.

Presenters


Amory Wakefield
Product Director, Continuum

Jason Holbrook
Principal, Empower Information Systems

Rich Akullian
Online Marketing Manager, Autotask


MSP Success Stories of 2012 and Opportunities in 2013

On Demand Webinar: Original Air Date: January 22, 2013

Looking back, 2012 was a great year for those in managed services, as businesses deferred more of their daily IT operations and management to specialists. The outlook for 2013 is looking bright as more businesses adopt hosted and managed services to augment and extend their IT capabilities. In this special managed services roundtable presented by Continuum and Channelnomics, we¹ll speak with three leading MSPs about what brought them success in 2012, the opportunities and challenges they¹re facing in 2013, and where they see their businesses going over the next 12 months.

Please join us and hear from our panel of expert speakers:

  • Tom Blandford, CEO, eTrepid
  • Keith Watson, Director of Services, SYSTMS of New York
  • Kelly Ethington, Vice President, Operations, CTS Technology Solutions
  • Larry Walsh, CEO, The 2112 Group


MSPs: Super-Size Your Growth by Super-Charging Your Lead Generation

On Demand Webinar: Original Air Date: November 29, 2012

In this Channel Expert Hour Webcast, join us as Joe Panettieri, Editorial Director, MSPmentor, Mark Zahar, Vice President, Channel Marketing at Continuum and Barry Gold, Managing Director, Venture Development Center examine what you need to consider in developing a lead generation program to land new customers and grow your business. Mr. Zahar has extensive experience in database marketing to the small businesses sector. Mr. Gold is an expert in direct marketing with firms that include Venture Development Center, Dun & Bradstreet and InfoUSA. The webinar will cover:

  • The new buyer behavior
  • Why MSPs need new marketing solutions to help them find more future customers, plus build, sustain, and grow relationships with those customers over time
  • How to utilize external data resources for prospecting and customer profiling
  • Components of a supercharged program or process that will enable you to implement prospect lead generation campaigns, execute and track customer email marketing programs, nurture your leads with pre-loaded content and manage multiple conversations via social media
  • How you can have a one-stop shop command center for nurturing new and existing customers with content through many marketing channels effortlessly or easily

Presenters


Joe Panettieri
Editorial Director, MSPmentor

Barry Gold
Managing Director Venture Development

Mark Zahar
Vice President, Channel Marketing Continuum


Make Your MSP Business More Successful Using Network Assessments

On Demand Webinar: Original Air Date: October 30, 2012

Network assessments can be a great tool to help MSPs get a foot in the door with SMB prospects and expand relationships with current clients. Offering such assessments—even for free—often leads to more profitable and more advanced services engagements.

Join UBM's Scott Campbell, Dee Zepf of Continuum and Don Viar of Epic Technologies at our upcoming webinar on Oct. 30, 2:00 pm ET, where you'll hear:

  • Why MSPs and solution providers should expand their services portfolio to include network assessments and more.
  • How Continuum's new network assessment tool, powered by RapidFire Tools, can help MSPs be more productive and lower their own assessment costs.
  • A leading MSP's perspective on how network assessments have helped him become more profitable—and closer to his customers.

Presenters


Scott Campbell
Assistant Editor, CRN

Don Viar
President, Epic Technologies

Dee Zepf
Vice President, Products Continuum


The Business Case for Outsourced Help Desks

On Demand Webinar: Original Air Date: September 25, 2012

In this webcast, Larry Walsh of The 2112 Group, Bob Sullo and Bryan Sullo, principals of Clocktower Technology Services, and Lee Hanze and Bill Stevens from Continuum will discuss the business case for MSPs to contract and partner for help desk services. The webcast will cover:

  • An overview of the investment required to build and manage an in-house help desk operation
  • How outsourcing with a third party can save between 20% and 45% when compared to in-house costs
  • A look at the scalability, flexibility and Level 1 thru 3 technical expertise advantages offered by third-party providers
  • Key considerations when outsourcing help desk operations
  • An MSP’s perspective on the benefits of outsourcing


Convert More Meetings into Closed Deals

On Demand Webinar: Original Air Date: September 19, 2012

View this webcast and discover the difference between a sales meeting designed to set you apart and the typical meeting that is taught by almost every book and sales trainer today. Learn the skills, tools and disciplines necessary to consistently generate more qualified opportunities with higher close ratios and faster sales cycles. Mark Woldman, renowned MSP sales and marketing specialist, will show you the tools and techniques you must have to convert meetings into deals.


Mark Woldman
President, MSP Sales Pros

Rich Akullian
Online Marketing Manager, Autotask


How to Reduce the Cost of 24 x 7 Help Desk Delivery

On Demand Webinar: Original Air Date: August 22, 2012 Duration: 60 minutes

By attending the “How to Reduce the Cost of 24 x 7 Help Desk Delivery” webinar you’ll gain an in-depth understanding of Continuum’s Service Desk, including our:

  • Ability to white label the service (we answer as your company)
  • Comprehensive understanding of the user’s IT environment
  • Top-notch support provided by U.S.-based certified technicians
  • Seamless RMM, NOC and PSA integration
  • After Hours Only option that complements your service team


Three Must-Haves in Choosing an RMM Platform

On Demand Webinar: Original Air Date: 7/25/12 Duration 60 minutes

In this Channel Expert Hour Webcast, our panelists examine key managed services platform parameters with an eye toward answering three important questions:

  • Is it a good fit?
  • Does it simplify your service delivery?
  • Does it offer efficiencies and expertise to solve the most difficult problems quickly and cost-effectively?

Presenters


Joe Panettieri
Editorial Director, MSPmentor

Denis Wilson
President, DWP Information Architects

Steve Ricketts
Vice President, Marketing, Continuum


Building the Perfect Strategy: The 5 Surefire Steps to Winning More Customers

On Demand Webinar: Original Air Date: 7/24/12 Duration 68 minutes

Join renowned sales guru and president of MSP Sales Pros, Mark Woldman, and Autotask’s Online Marketing Manager, Rich Akullian, as they reveal the keys to winning more customers with higher close ratios and shorter sales cycles.

Presenters


Mark Woldman
President, MSP Sales Pros

Rich Akullian
Online Marketing Manager, Autotask


Evolving Managed Services Marketplace – Keys to MSP Success

On Demand Webinar: Original Air Date: 6/28/12 Duration 60 minutes

In this Channelnomics webinar, channel expert Larry Walsh, Continuum’s Dee Zepf and Clare Computer Solutions' Bruce Campbell will provide an inside look at how managed service providers are expanding their service offerings, capabilities and capacities through next-generation hosted partnerships.

Presenters


Larry Walsh
Channelnomics

Bruce Campbell
VP of Marketing, Clare Computer Solutions

Dee Zepf
VP of Products, Continuum


How to Win More Customers with the Sales & Marketing Roadmap Designed Specifically for MSPs

On Demand Webinar: Original Air Date: 5/30/2012 Duration 69 minutes

Win more customers by avoiding the most common sales and marketing mistakes made by almost every IT service provider. Attend this webinar and you’ll learn the skills, tools and disciplines necessary to consistently generate demand for your managed services.

Presenters


Mark Woldman
MSP Sales Pro President

Len DiCostanzo
Autotask Corporation SVP, Business Development


How to Build a Profitable Business Continuity Service

On Demand Webinar: Original Air Date: 5/23/12 Duration: 60 Minutes

Business continuity solutions have become an essential component to every company’s IT strategy. Attend this webinar to hear about new research on this topic and how a leading MSP leverages business continuity to drive new business growth.

Presenters


Scott Campbell
Assistant Editor, CRN

Bruce Nelson
President, Vertical Solutions

Jeff Neumann
Product Director - Continuum