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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Brandon Garcin

Brandon Garcin is Continuum's Senior Content Strategist, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

3 Free Tools to Help Improve Your Google Ranking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 16, 2018

Google plays an extremely important role in modern marketing tactics and best practices, and we’re all striving to get that coveted page 1 real estate to make sure users are finding our websites and engaging with content. Unfortunately, without an effective Search Engine Optimization (SEO) strategy, it can be difficult to improve your ranking and presence—and your website won’t be seen by nearly as many visitors.

In this episode of The Weekly Byte, we look at three free tools you can leverage to understand how your website stacks up on Google and other search engines—and what you can do to improve your ranking!

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Topics: Website Optimization and Design, The Weekly Byte, Inbound Marketing, Search Engine Optimization

How to Align Your Team Around an Outsourced Model

Posted by Brandon Garcin on April 13, 2018

How to Align Your Team Around an Outsourced Model

For managed services providers (MSPs), support and customer service is just as important as the software and tools you’re using—in fact, it might even be more important. Unfortunately, a growing labor shortage and an expanding skills gap have left many service providers unable to find, hire or retain the technical talent needed to support complex SMB environments. 

For this reason, many MSPs are turning to third-party providers and vendors who offer NOC, SOC, Help Desk and other services that can expand and augment an IT provider’s existing capabilities. When done correctly, these relationships can help MSPs greatly expand the scope of their services, extend coverage hours and refocus their internal teams toward more strategic projects and work.

In a recent episode of MSP Radio, I had the chance to sit down and discuss this topic with Barb Paluszkiewicz, CEO at CDN Technologies. We talked about how her company has successfully adopted an outsourced model, and today relies on Continuum to provide both software and services that help CDN be successful. Keep reading to learn how Barb uses outsourcing to grow her business and get more out of her team.

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Topics: Business Development and Growth, Outsourcing, Service Delivery and Operational Efficiency

5 Important Metrics to Measure Homepage Effectiveness: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 9, 2018

Five Important Metrics to Measure Homepage Effectiveness

Your homepage is the most important page on your website—it’s where you make a first impression, have a chance to introduce your business and provide an overview of your products and services. But how do you know if your homepage is actually providing driving results? In this episode of The Weekly Byte, we dive into five helpful metrics you can track to measure the effectiveness of your website’s homepage!

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Topics: Website Optimization and Design, The Weekly Byte, Inbound Marketing

5 Types of Videos to Include on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 2, 2018

Five Types of Videos to Include on Your MSP Website

Video is playing an increasingly important role in modern marketing strategies—and with good reason. Videos can be more dynamic and engaging than other types of content, they’re often quick and consumable, and they’re a perfect vehicle for getting a variety of messages out to your prospects and customers. In this episode of The Weekly Byte, we outline five types of videos you can use to drive success on your MSP website!

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Topics: Video, The Weekly Byte, Inbound Marketing

How to Prepare for a Quarterly Business Review: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 26, 2018

How to Prepare for A Quarterly Business Review

The managed services market is all about relationships, and Quarterly Business Reviews (QBRs) are a great way to stay in touch with your customers, showcase your value and identify potential cross-sell and upsell opportunities. In this episode of The Weekly Byte, we offer tips and insights to help you successfully prepare for your next QBR!

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Topics: The Weekly Byte, Client Acquisition and Management

6 Things You Should Never Leave On Your Desk at the Office: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 19, 2018

Six Things You Should Never Leave On Your Desk at the Office

There’s no denying the importance of having the right security software and tools in place to protect your customers—but what about physical workplace security? In this episode of The Weekly Byte, we outline six things you should never leave out on your desk at the office!

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Topics: The Weekly Byte, Cybersecurity and Threat Management

5 Ways MSPs Can Beat the Competition: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 12, 2018

Five Ways MSPs Can Beat the Competition

The managed services market is more competitive today than ever before—and it can be difficult to differentiate yourself from the competition. Fortunately, the right mindset and business practices can help you win out over the competition. In this episode of The Weekly Byte, we look at five ways MSPs can beat the competition!

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Topics: Sales and Marketing, The Weekly Byte

The Journey to GDPR Compliance [PODCAST]

Posted by Brandon Garcin on March 7, 2018

The Journey to GDPR Compliance Podcast

If there’s one acronym we’ve heard time and time again this year, it’s GDPR. Standing for General Data Protection Regulation, GDPR is one of the more prominent discussion topics in our industry right now, and there’s a lot that both MSPs and vendors must do in order to show compliance when doing business with European citizens.

On this special podcast episode, we bring you a Q&A discussion between Paul Balkwell, Vice President of International Sales at Continuum, and Hunter Smith, Chief Information Security Officer at Continuum. Paul and Hunter discuss Continuum’s journey to GDPR compliance, provide a status update to our European partners and answer some frequently asked questions. Tune in now to learn more!

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Topics: Industry News, Data Protection

4 Simple Tips to Improve Email Response Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 5, 2018

Four Simple Tips to Improve Email Response Rates

With so much email cluttering our inboxes today, it can be very difficult to reach prospects and get the type of engagement you’re looking for. Fortunately, a few small changes can create a big impact—and in this episode of The Weekly Byte, we offer four easy tips that can help you boost email response rates!

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Topics: Sales and Marketing, The Weekly Byte

How to Successfully Run Your First Webinar: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 26, 2018

How to Successfully Host Your First Webinar

Webinars are powerful marketing and sales assets, and provide a great vehicle for you to have a one-to-many conversation with both customers and prospects. But what if you’ve never actually hosted a webinar before? What makes the difference between a highly engaging webinar and one that nobody wants to attend? Tune in to this episode of The Weekly Byte to make sure you’re set up for success from the moment you host your very first webinar!

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Topics: Sales and Marketing, The Weekly Byte

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
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