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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Brandon Garcin

Brandon Garcin is Continuum's Senior Content Strategist, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

How and When to Refresh Content: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 18, 2017

When to Refresh Your Content

Content may be king, but that doesn’t mean you need to reinvent the wheel every time you want to create an asset. In fact, repurposing and refreshing existing resources can at times be even more valuable than building something new from scratch! In this episode of The Weekly Byte, we explore exactly how and when you should refresh your content—tune in now to learn more. 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Website Navigation Best Practices to Improve UX: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 11, 2017

Website Navigation Best Practices to Improve UX

Navigation is one of the most important elements on your website—it helps direct traffic, shows your users what type of content lives on your website, and more. But without proper organization, effective language and other important components, your navigation may actually deter visitors and prevent them from engaging with your website. In this episode of The Weekly Byte, we offer several best practices to help you optimize your navigation to improve the user experience (UX) of your website!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Generate New Leads from Existing Customers: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 4, 2017

How to Generate New Leads from Existing Customers

Are you leveraging your existing customer base to generate leads and win new business? If you’re relying exclusively on traditional prospecting techniques, you may be leaving opportunities on the table—but don’t worry! In this episode of The Weekly Byte, we explore how to tap into your customer network to generate new leads. 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

On-Page vs. Off-Page SEO: Which is More Important? | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 28, 2017

The Weekly Byte Episode 69

There’s no denying the value that an effective search engine optimization (SEO) strategy can bring to your marketing and sales efforts—but should you be spending more time focusing on on-page or off-page SEO? In this episode of The Weekly Byte, we explain the difference between these two tactics and explore whether one is more valuable than the other as you look to boost your lead generation efforts!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Align Your Content with Buyer Stages: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 21, 2017

The Weekly Byte Episode 68

Content plays a crucial role in your marketing and sales efforts—but in order to maximize its effectiveness, you’ll need to align your resources with appropriate buyer stages to ensure you’re using the right assets at the right time. In this episode of The Weekly Byte, we explain how to map your marketing materials to your sales funnel to increase conversion rates and reduce sales cycles!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Build an SEO Strategy Part 3: Long-Term Planning | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 14, 2017

The Weekly Byte Episode 67

Ready to take your Search Engine Optimization (SEO) program to the next level? Now that we’ve had a chance to discuss the early development of an SEO strategy and explore how to create keyword-rich content, it’s time to dive into long-term planning and optimization of your strategy. Tune into this week’s episode to learn more about aligning business objectives with SEO, following Google updates and more! 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Build an SEO Strategy Part 2: Creating Keyword-Rich Content | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 7, 2017

The Weekly Byte Episode 66

In last week’s Byte, we discussed how to begin building a successful Search Engine Optimization (SEO) strategy to bolster your marketing and lead generation efforts—and in this week’s episode, we take things a step further and explain how to create keyword-rich content that will attract visitors to your website. Tune in now to get started!        

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Build an SEO Strategy Part 1: Getting Started | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 31, 2017

The Weekly Byte Episode 65

There’s no denying the importance of Search Engine Optimization (SEO) in marketing today—but building an SEO framework and creating keyword lists from scratch can be an overwhelming process if you haven’t done it before. In this episode of a special multi-part Weekly Byte series, we offer several tips and recommendations to help you lay the foundation for an effective SEO strategy that can help you drive more leads and win new business!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Write Email Copy That Converts: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 24, 2017

The Weekly Byte Episode 64

A strong subject line will encourage your prospects and customers to open the emails you're sending them—but once they’ve opened an email, you’ll need to have engaging content inside to encourage them to click through and take that next step forward. In this episode of The Weekly Byte, we explore how to write compelling email copy that converts!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Subject Line Best Practices to Increase Open Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 17, 2017

The Weekly Byte Episode 63

Email is one of today’s most popular marketing and sales channels—but if you want your prospects and customers to actually open the emails you're sending them, you’ll need a strong subject line. In this episode of The Weekly Byte, we offer helpful tips and tricks you can use to optimize your subject lines and increase email open rates!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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