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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Brandon Garcin

Brandon Garcin is Continuum's Director of Content Marketing, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

4 Ways to Leverage Multimedia on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 13, 2018

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Multimedia content is a great way to make your website more lively, engaging and interactive—and it can help significantly improve conversion and lead generation. In this episode of The Weekly Byte, we look at four ways you can leverage multimedia on your MSP website!

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Topics: Video, The Weekly Byte, Content Marketing

Four Ways MSPs Can Improve Customer Retention: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 6, 2018

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Losing clients is one of the toughest challenges MSPs encounter—and in some cases losing a single customer can have a significant negative impact to your overall business. In this episode of The Weekly Byte, we focus on four ways MSPs can improve customer retention and better-protect their top accounts!

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Topics: The Weekly Byte, Client Acquisition and Management

4 Ways to Enhance Your Next Sales Presentation: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 30, 2018

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Your sales presentation is one of the most important assets in your toolbelt—and it’s often one of the most difficult to create. In this episode of The Weekly Byte, we look at four ways to enhance your next sales presentation and improve your chances of winning new business!

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Topics: Sales and Marketing, The Weekly Byte

Preparing Your MSP for Security: Tips from an Expert

Posted by Brandon Garcin on July 24, 2018

Preparing Your MSP for Security: Tips from an Expert

On a recent episode of MSP Radio, Joe and I sat down with Brian Downey, Senior Director of Product Management at Continuum, and mastermind about all things cyber security. Following the news of our acquisition of CARVIR and adding a suite of products to Continuum Security, Brian joined us to talk more about the security space and how MSPs can take advantage of the emerging cyber security category.

Keep reading for our key takeaways and tidbits of advice from Brian, and listen to the full episode below!

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Topics: Cybersecurity and Threat Management, Podcast, Managed Security Services, Continuum Security

5 Ways to Get The Right ROI From Industry Events: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 23, 2018

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With so many conferences and industry events taking place these days, it can be difficult to know what to attend or where to spend your time—and it’s even harder to guarantee that you’ll get the right return on investment (ROI). In this episode of The Weekly Byte, we look at five ways to ensure you’re making the most of industry events!

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Topics: The Weekly Byte, Events

5 Ways to Retain Employees in Your MSP Business: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 16, 2018

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Hiring and retaining talent is one of the most significant challenges MSPs face today—and a widening skills gap (particularly in cyber security) isn’t helping. Fortunately, the right tactics and approach can help you overcome some of these challenges and keep your top performers. Tune into this episode of The Weekly Byte to learn more!

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Topics: Hiring and Recruiting, The Weekly Byte, HR

Five Tips to Improve Your Clients’ Daily IT Security: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 9, 2018

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In the world of security, accountability and ownership are not exclusively an MSP’s or MSSP’s responsibility—there are also things that clients and end users must do to ensure they are protected from emerging threats and cyber attacks. In this episode of The Weekly Byte, we look at five tips you can give directly to your clients to help them improve their daily IT security!

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Topics: The Weekly Byte, Cyber Security

Four Ways MSPs Can Take Advantage of July 4th and Other Holidays: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 2, 2018

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In an ideal world, you’d never work holidays—but unfortunately, many MSPs find themselves stuck at the office or on-call on days like the Fourth of July. In this episode of The Weekly Byte, we look at four things MSPs can do to actually take advantage of being at the office when forced to work holidays!

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Topics: The Weekly Byte

Four Cyber Security Resources to Help Educate Your Staff and Clients: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 25, 2018

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Cyber security is one of the most complex managed services to deliver, and without the right tools, processes and strategies in place it can be difficult to effectively protect your clients from emerging threats like phishing, ransomware and other attacks. In this episode of The Weekly Byte, we break down four resources that you can leverage today to improve your security education and ensure that both your team and your customers are set up for success!

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Topics: The Weekly Byte, Cyber Security

How to Add New Products and Services to Your Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 11, 2018

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As an MSP, it’s exciting to expand your portfolio, improve your service delivery and bring new products to your customersbut if you aren't effectively marketing those new offerings, you might struggle to get the traction and adoption you’re looking for. In this episode of The Weekly Byte, we explore how you can leverage your website as a powerful marketing tool when adding new products or services to your portfolio!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

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