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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Brandon Garcin

Brandon Garcin is Continuum's Director of Content Marketing, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

Homepage Housekeeping: Four Keys to Making a Strong First Impression | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 22, 2018

The Weekly Byte Episode 44

Your website’s homepage is all about first impressions, and whether or not you can effectively encourage visitors to engage with content, learn more about your services and take that next step forward. In this episode of The Weekly Byte, we look at four homepage must-haves that can help you send the right message to prospects. Tune in now to learn more!

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Topics: The Weekly Byte, Sales and Marketing, Website Optimization and Design

6 Things You Should Never Leave On Your Desk at the Office: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 15, 2018

Six Things You Should Never Leave On Your Desk at the Office

There’s no denying the importance of having the right security software and tools in place to protect your customers—but what about physical workplace security? In honor of National Cyber Security Awareness Month, this Weekly Byte episode gives you six things you should never leave out on your desk at the office!

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Topics: The Weekly Byte, Cybersecurity and Threat Management

How MSPs Can Drive Success with Account Based Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 1, 2018

The Weekly Byte Episode 53

Account-based marketing (ABM) is a great way to drive business by targeting individual prospects and high-value opportunities—and it’s quickly becoming one of today’s most popular marketing trends. In this episode of The Weekly Byte, we dive into the concept of ABM and offer a few key pointers and recommendations for MSPs that are looking to start developing an account-based strategy. Tune in now to learn more!

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Topics: The Weekly Byte, Sales and Marketing, Inbound Marketing

Stock Photography Do’s and Don’ts for Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 24, 2018

The Weekly Byte Episode 58

Your website needs to have the right blend of copy, visuals and interactive content in order to attract and convert visitors—and when used properly, stock photography can play an important role in the imagery you’re using on the web. In this episode of The Weekly Byte, we explore several do’s and don’ts when it comes to leveraging stock photos on your website!

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Topics: The Weekly Byte, Sales and Marketing, Website Optimization and Design

On-Page vs. Off-Page SEO: Which is More Important? | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 17, 2018

The Weekly Byte Episode 69

There’s no denying the value that an effective search engine optimization (SEO) strategy can bring to your marketing and sales efforts—but should you be spending more time focusing on on-page or off-page SEO? In this episode of The Weekly Byte, we explain the difference between these two tactics and explore whether one is more valuable than the other as you look to boost your lead generation efforts!

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Topics: The Weekly Byte, Sales and Marketing, Inbound Marketing, Search Engine Optimization

How to Create the Perfect Call-to-Action: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 10, 2018

How to Create the Perfect CTA

When it comes to website conversion, the right call-to-action (CTA) can be the difference between a highly successful landing page and one that isn’t worth its weight in pixels. But what makes a great CTA? And how can you go about optimizing your existing CTAs to increase click-through rates? Tune in to this episode of The Weekly Byte to find out!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

4 Simple Tips to Improve Email Response Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 27, 2018

Four Simple Tips to Improve Email Response Rates

With so much email cluttering our inboxes today, it can be very difficult to reach prospects and get the type of engagement you’re looking for. Fortunately, a few small changes can create a big impact—and in this episode of The Weekly Byte, we offer four easy tips that can help you boost email response rates!

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Topics: Sales and Marketing, The Weekly Byte

4 Reasons to Attend Navigate 2018: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 20, 2018

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Navigate is Continuum’s annual user conference—and it’s packed with great content, networking opportunities, and actionable insights that attendees can leverage across a number of key aspects of their businesses. Tune into this episode of The Weekly Byte to discover four can’t-miss attractions at Navigate 2018!

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Topics: The Weekly Byte, Navigate 2018, Continuum

4 Ways to Leverage Multimedia on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 13, 2018

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Multimedia content is a great way to make your website more lively, engaging and interactive—and it can help significantly improve conversion and lead generation. In this episode of The Weekly Byte, we look at four ways you can leverage multimedia on your MSP website!

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Topics: The Weekly Byte, Video, Content Marketing

Four Ways MSPs Can Improve Customer Retention: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 6, 2018

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Losing clients is one of the toughest challenges MSPs encounter—and in some cases losing a single customer can have a significant negative impact to your overall business. In this episode of The Weekly Byte, we focus on four ways MSPs can improve customer retention and better-protect their top accounts!

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Topics: The Weekly Byte, Client Acquisition and Management

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