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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Brandon Garcin

Brandon Garcin is Continuum's Senior Content Strategist, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

6 Elements Every MSP Website Should Have: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 22, 2018

Six Elements Every MSP Website Should Have

Your website is arguably your most important marketing asset—it’s where you can make a first impression with prospects, offer information about your products and services, and convert visitors into leads. But what should your website include? What information is most important, and how should you organize your content? Explore six website must-haves in this episode of The Weekly Byte!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

5 Keys to Writing a Great Sales Email: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 15, 2018

Five Keys to a Great Sales Email

Email is one of the most important channels your sales reps have at their disposal—but what makes a great sales email? What combination of messaging and tone will increase your open rates and encourage prospects to pick up the phone? Tune in to this episode of The Weekly Byte to find out!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

Your Byte-Sized Year in Review: The Top 5 Weekly Byte Episodes of 2017

Posted by Brandon Garcin on January 8, 2018

The Weekly Byte 2017 Recap

Happy New Year from The Weekly Byte! Before we officially kick things off with some fresh videos and new resources, we’re taking a look back at our top 5 episodes of 2017. You can view each of these videos below, many of which contain links to templates, downloadable materials and other resources you can leverage in your business.  

Thank you to all of our viewers who tune in to both the video and audio editions of the show—we’re grateful for your viewership and look forward to continuing to help you be successful in 2018!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte, Inbound Marketing

Twas the Night Before Sysmas

Posted by Brandon Garcin on December 25, 2017

Twas_the_Night_before_Sysmas.jpg

Merry Christmas and happy holidays to all!

As you're getting ready to enjoy some quality time with friends, family and loved ones, let's revisit an MSPblog favorite. We put an IT spin on an old classic to try and bring a bit of holiday cheer to MSPs and IT professionals out there. We couldn't resist sharing it again—so sit back, relax, and enjoy this cheesy tech rendition of a Christmas classic!

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How to Create the Perfect Call-to-Action: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 18, 2017

How to Create the Perfect CTA

When it comes to website conversion, the right call-to-action (CTA) can be the difference between a highly successful landing page and one that isn’t worth its weight in pixels. But what makes a great CTA? And how can you go about optimizing your existing CTAs to increase click-through rates? Tune in to this episode of The Weekly Byte to find out!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

Gated vs. Ungated Content: When to Use Each | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 11, 2017

Gated vs. Ungated Content

One of the most important functions of a modern MSP website is lead generation—and one of the best ways to actually generate new leads is by using gated content. In this episode of The Weekly Byte, we explore the concept of gated content and when it does (or doesn’t) make sense to gate certain assets!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

Four Ways to Generate More Leads in 2018 Without Spending a Dollar: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 4, 2017

How To Generate More Leads in 2018

There’s a lot to figure out as we move into 2018, and you’ll want to make sure you’re spending time developing the right sales and marketing plans—but what if you don’t have the budget needed to invest in a formal marketing strategy? Fortunately, there’s a lot you can do to bolster your lead generation efforts without spending a single dollar—and we cover four examples in this episode of The Weekly Byte!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Five Ways to Shop Smart (and Safe) on Cyber Monday: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 27, 2017

The Weekly Byte Episode 32

Happy Cyber Monday! Today is a great day to find savings, deals and specials on your favorite e-commerce sites and outlets. And while it’s hopefully a bit less hectic than Black Friday, it’s important to make sure you’re being careful when browsing and buying via the web—and doing everything you can to protect yourself from cyber attacks and attempts to steal your personal information. In this special edition of The Weekly Byte, we look at five tips to keep in mind to ensure that you, your employees and your customers are being smart and safe when filling up shopping carts today.

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Topics: The Weekly Byte, Cybersecurity and Threat Management

How MSPs Should Prepare For The Holiday Season: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 20, 2017

How MSPs Should Prepare for the Holidays

The holiday season is upon us, and it comes with no shortage of opportunities—and potential headaches—for MSPs. In this episode of The Weekly Byte, we outline four ways to plan and prepare for the holidays to keep both your team and your customers happy. Tune in to learn more!   

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

When Should You Say "No" To a Prospect? The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 13, 2017

When Should You Say No to a Prospect title=

You can’t grow your business if you’re not acquiring new customers—but that doesn’t mean you should take on every single opportunity that comes your way. In fact, knowing when to say “no” to a prospect can be just as valuable as knowing when to say “yes.” In this episode of The Weekly Byte, we explore when it might make sense to pause (or walk away from) a potentially bad deal!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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