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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Brandon Garcin

Brandon Garcin is Continuum's Senior Content Strategist, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

When Should You Say "No" To a Prospect? The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 13, 2017

When Should You Say No to a Prospect title=

You can’t grow your business if you’re not acquiring new customers—but that doesn’t mean you should take on every single opportunity that comes your way. In fact, knowing when to say “no” to a prospect can be just as valuable as knowing when to say “yes.” In this episode of The Weekly Byte, we explore when it might make sense to pause (or walk away from) a potentially bad deal!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How Social Selling Can Help MSPs Generate New Leads and Improve Close Rates

Posted by Brandon Garcin on November 9, 2017

How Social Selling Can Help MSPs Generate New Leads and Improve Close Rates

The modern business-to-business (B2B) sales cycle and buyer’s journey have changed dramatically over the last several years—and if you’re still relying on traditional prospecting tactics to win new business, you may be limiting your pipeline and losing deals.

While cold calls and referrals can still be valuable, the most successful sales reps today are leveraging digital channels and creating personalized prospect experiences to drive success—and one of the best ways to do this is through social selling.

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Topics: Sales and Marketing, Inbound Marketing, Lead Generation

How to Host the Perfect Webinar: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 6, 2017

How to Host the Perfect Webinar

Webinars are a great way to drive leads, engage with prospects and customers, and more—but you’ll need more than just a screen-sharing tool to successfully deliver webinar content. In this episode of The Weekly Byte, we explore how to host the perfect webinar! Once you've watched today's episode, you can click here to access your webinar success kit

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Take the Fear Out of Cybersecurity Sales: The Hallo-Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 30, 2017

How to Take the Fear Out of Cybersecurity Sales

There’s no denying the need for effective cybersecurity services in the small- and mid-sized business (SMB) market today—but IT providers need to have the right go-to-market strategy in order to effectively demonstrate their value and win security business. In this special Halloween edition of The Weekly Byte, we explore how to take the fear out of cybersecurity sales!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Four Ways to Generate New Leads Using LinkedIn: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 23, 2017

Generating Leads on LinkedIn

LinkedIn is one of the largest and most successful B2B networks that exists today—but are you using it as a lead generation tool? With the right combination of LinkedIn features, functionality, and a few best practices, you can transform the platform into a robust selling tool for your business. In this episode of The Weekly Byte, we show you how to take capitalize on all that LinkedIn has to offer from a lead and demand generation perspective!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Defining Your Value Proposition: Six Keys to Success | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 16, 2017

Defining Your Value Proposition

One of the biggest challenges in MSP sales and marketing today is differentiating yourself from your competition—but with the right value proposition, your organization can stand apart from the rest with every pitch and presentation you make. Tune into this episode of The Weekly Byte to uncover six keys to creating an effective value proposition!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

5 Website Mistakes That Are Hurting Your Google Ranking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 9, 2017

5 Website Mistakes Hurting Your Google Ranking

Google’s search algorithm is complex and constantly changing, and if your website isn’t keeping up with the latest trends and expectations you may find yourself falling through the ranks and losing visibility. In this episode of The Weekly Byte, we cover five website mistakes that may be hurting your Google presence—tune in now to avoid these pitfalls! 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Make the Most of Live Events: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 2, 2017

How to Make the Most of Live Events

Live events are a great way to get some facetime with your prospects and customers—but with so many events and meetups taking place these days, it can be difficult to know how and where to spend your time. Tune into this episode of The Weekly Byte to discover how to make the most of live events as either an attendee or a sponsor!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

6 Types of Blog Posts (and When to Use Them): The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 25, 2017

6 Types of Blog Posts and When to Use Each

A blog is the perfect vehicle for publishing content that attracts new prospects to your website, educates readers and generates leads—but what types of posts should you actually be creating to maximize your blog’s effectiveness? In this episode of The Weekly Byte, we explore six types of blog posts and discuss when to use each!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How and When to Refresh Content: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 18, 2017

When to Refresh Your Content

Content may be king, but that doesn’t mean you need to reinvent the wheel every time you want to create an asset. In fact, repurposing and refreshing existing resources can at times be even more valuable than building something new from scratch! In this episode of The Weekly Byte, we explore exactly how and when you should refresh your content—tune in now to learn more. 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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