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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services

Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Brandon Garcin

Brandon Garcin is Continuum's Senior Content Strategist, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

How to Add New Products and Services to Your Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 11, 2018

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As an MSP, it’s exciting to expand your portfolio, improve your service delivery and bring new products to your customersbut if you aren't effectively marketing those new offerings, you might struggle to get the traction and adoption you’re looking for. In this episode of The Weekly Byte, we explore how you can leverage your website as a powerful marketing tool when adding new products or services to your portfolio!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

Social Selling: How to Harness the Power of LinkedIn

Posted by Brandon Garcin on June 6, 2018

Social Selling: How to Harness the Power of LinkedIn

Did you know that the speed of acquiring new clients is 57 percent faster for those who leverage social selling? As an MSP looking to fill your sales pipeline, you should be leveraging the power of social selling, but that’s only the starting point. To truly be effective, you need to know how to boost your influence where it matters most: LinkedIn.

Recently, Bob Kocis, Continuum’s Chief Revenue Officer, and I held a webinar that focused on helping MSPs develop a stronger understanding of social selling best practices and provided insight into four key functional aspects of LinkedIn that businesses can use to generate new leads and improve their sales and marketing efforts. In this post, I’ll provide a brief recap of how MSPs can adopt social selling and harness the power of LinkedIn to drive better outcomes.

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Topics: Sales and Marketing, Lead Generation, Social Media

3 Ways to Enhance Your Cyber Security Sales Pitch: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 4, 2018

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There’s no denying the need for advanced cyber security services in today’s IT landscape—but that doesn’t mean your security solution will sell itself. Without the right pitch, value prop and collateral, it may be difficult to convince prospects (or existing customers) that it’s time to invest in IT security. In this episode of The Weekly Byte, we explore three ways you can enhance your cyber security sales pitch to drive better outcomes!

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Topics: Sales and Marketing, The Weekly Byte, Cyber Security

The Best LinkedIn Lead Gen Tactic You Probably Aren't Using: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 29, 2018

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LinkedIn is a powerful network that provides MSPs with tremendous opportunities to generate new leads, learn more about prospects and customers, and drive meaningful conversations and interactions—but if you’re not taking advantage of this one particular tactic, you might be leaving money on the table. Tune in to this Weekly Byte to learn about the best LinkedIn lead generation exercise you’re probably not leveraging today!

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Topics: Sales and Marketing, The Weekly Byte, Social Media

How to Write Effective Marketing Copy: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 21, 2018

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With so many emails, datasheets, eBooks and other marketing assets being leveraged in the B2B buying process today, it can be difficult to stand apart from the crowd and craft copy that’s unique and compelling. Fortunately, the right mindset and a few best practices can help MSPs sharpen their writing and more effectively target prospects and customers. Tune in to this episode of The Weekly Byte to learn more!

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Topics: Sales and Marketing, The Weekly Byte

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

Posted by Brandon Garcin on May 17, 2018

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Service Level Agreements (SLAs) are a critical component of any modern MSP business. The goal of these documents is to provide clients with a detailed understanding of the scope of your services, define which parties have ownership over certain functions, and to set proper expectations for things like resolution times and escalation procedures. SLAs also provide both parties with a level of protection against legal action should an issue or misunderstanding arise—so they need to be crafted thoughtfully and carefully.

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Topics: Business Development and Growth, Service Level Agreement

Four Types of Events MSPs Can Leverage to Generate Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 14, 2018

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Events are a great way to generate new leads, increase brand awareness and have meaningful conversations with both prospects and customers—particularly in the managed IT services industry where there’s such a strong focus on relationships and communication. In this episode of The Weekly Byte, we explore four types of events MSPs can leverage to drive new leads and sales conversations!

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Topics: Sales and Marketing, The Weekly Byte, Events

Why MSPs Should Use Product Demos When Selling: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 7, 2018

You can spend lots of time talking to prospects about the value of your managed IT services—but what do you actually show them? In this episode of The Weekly Byte, we explore how MSPs can leverage live product demonstrations throughout the sales process!

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Topics: Sales and Marketing, The Weekly Byte

The Most Important Piece of Marketing Advice for MSPs: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 30, 2018

What’s the best piece of marketing advice you’ve ever received? Here on The Weekly Byte, we’ve covered a lot of different topics designed to help viewers drive better outcomes and results in their businesses—and today, for our 100th episode, we’re excited to reveal the single most important piece of marketing advice that MSPs should keep in mind when communicating to prospects and customers. Tune in now to discover what it is! 

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Topics: The Weekly Byte, Inbound Marketing

MSP Perspective: How to Embrace the Role of CEO

Posted by Brandon Garcin on April 26, 2018

How to Embrace the Role of CEO

CEOs perform a variety of functions for companies in general. In managed IT services especially, executive team members are accustomed to wearing multiple hats and juggling different tasks from their previous technical experience. In a market where, as the leader of the company, you’re expected to be all things to all people, how can you successfully take a step away from your tech role and embrace the role of CEO? 

On a recent episode of MSP Radio, Joe and I were joined by Chris Hoose, CEO of Choose Networks. Chris shared some important advice on how to lead an MSP business as CEO, and how to pull back from other duties to work on the business rather than in it.

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Topics: Business Development and Growth, Sales and Marketing

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