MSP marketing has evolved far beyond blind outreach and simple cold calling. Actionable strategies are now required to generate more interest from your prospects. But if marketing isn’t necessarily your forte, how do you know which approach is best? Quite honestly, there’s no one right answer, but one established strategy that you should definitely be cognizant of what is called “AIDA.” AIDA stands for Attention, Interest, Desire, and Action. Let’s breakdown some of these AIDA principles and how you can leverage them in your MSP sales and marketing meetings.