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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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David Walter

David has 16 years of experience in MSP marketing support for the IT industry, including his current position as Marketing Director at MSP SEO Factory. He also speaks at IT marketing trade shows, is a sales trainer for major IT companies, and is a published author of his latest book 'Stratospheric Marketing Secrets'.

Recent Posts

Four Tricks to Get Your MSP Marketing Prospect's Attention

Posted by David Walter on January 27, 2017

Four Tricks to Get Your MSP Marketing Prospect's Attention.pngMSP marketing has evolved far beyond blind outreach and simple cold calling. Actionable strategies are now required to generate more interest from your prospects. But if marketing isn’t necessarily your forte, how do you know which approach is best? Quite honestly, there’s no one right answer, but one established strategy that you should definitely be cognizant of what is called “AIDA.” AIDA stands for Attention, Interest, Desire, and Action. Let’s breakdown some of these AIDA principles and how you can leverage them in your MSP sales and marketing meetings.

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Topics: Sales and Marketing, Client Acquisition and Management

How to Use the AIDA Curve in IT Sales and Marketing

Posted by David Walter on September 27, 2016

The following blog post was submitted by David Walter of MSP SEO Factory, a silver sponsor of Navigate 2016.  

AIDA is an acronym that describes the four stages of the sales process. AIDA stands for Attention, Interest, Desire, Action and is a useful MSP marketing tool. In this article, we will describe how MSPs can use the different phases of the AIDA model to close SMBs into clients.

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Topics: Navigate 2016

How to Win-Over Your BDR Prospects

Posted by David Walter on July 28, 2016


When it comes to backup and disaster recovery (BDR), it can be difficult to market to prospective clients. Most of these struggles can be summed up into the following points: a lack of understanding of business continuity, an inability to speak to the right people and a tendency to get lost in the competitive clutter. Because of this, marketing your BDR solution isn't just a matter of having the best product – it's a matter of marketing in the most memorable, effective fashion, so as to stick out from the crowd and encourage prospects to choose in your favor.

For MSPs, the challenge lies in convincing the right prospects of the need for such technologies in today’s business environment. This might leave many of you wondering, then how do I do that? In this post, I'll walk you through how to market your BDR offering to potential clients by making good impressions, understanding client needs and demonstrating the value of your BDR offering.

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Topics: Sales and Marketing, Backup and Disaster Recovery

Should MSPs Bundle BDR in Their Managed Services Solution?

Posted by David Walter on June 10, 2016

Sometimes MSPs can learn from the sales and marketing efforts of other industries, such as the fast food industry. Once these establishments determined that selling all items a la carte was leading to losses, they reinvented themselves by offering combo meals, which led to a significant turnaround in profits. So how can you leverage this and apply it to your services? Read on to learn how to make profits boom by bundling backup and disaster recovery (BDR) services into your IT solution!

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Topics: Sales and Marketing, Backup and Disaster Recovery

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