Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The question of the hour among managed IT services providers is: How do you successfully incorporate cyber security into your existing pricing structure? Below, I've outlined two solid options for you to consider. 

Whichever you choose, make sure it fits with what you already offer to existing clients, and make it appealing to new clients so they pick you as their IT support partner.

It’s tempting to simply slap your company logo on templated pitch decks and hit the phones. But, we all know how this ends—the one-size-fits-all playbook is dated and ultimately ineffective. And besides, upgrading isn’t the same as selling to a prospect!

Clients expect their MSP's protection. In addition, the client's general perception of cyber security is influenced by their MSP. In this blog post, I'll offer some key tips on how to guide your clients to purchase more cyber security services, including understanding their personal views on security, how to perceive that they may be interested, and some simple email templates to arrange an upgrade meeting.