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George Anderson

George has spent the past 18 years in the IT Security industry. Initially in Business Development, Strategic Alliances and Marketing roles for Computacenter, Europe’s leading systems integrator. Then as Global Product Marketing lead for Clearswift and for the past 8 years he’s been with Webroot in Product Marketing where he is the Product Marketing Director for their Business division, covering Endpoint, Mobile, DNS Protection and Security Awareness Training. Prior to this, he worked in the Advertising and Direct Marketing industry where he held senior executive roles at Ogilvy & Mather Direct, McCann-Erickson Direct and other leading Agencies.
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Recent Posts

Machine Learning: Game-Changing Innovation or Hype?

Posted by George Anderson on October 23, 2018

Machine Learning: Game-Changing Innovation or Hype?

Legacy approaches to cyber security rely on threat signatures and blacklists for cross-referencing known threats. Shortening malware lifespans greatly reduced the efficacy of such approaches over time, though, and the advent of polymorphic malware has all but finished them off. In 2017, 93 percent of the malware Webroot encountered had never been seen before, making nearly all malware essentially invisible to static threat lists.

So is machine learning the answer to a shifting threat landscape, or are hopes that it’s the good guy’s best hope for staying ahead of hackers misplaced?

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Topics: Cybersecurity and Threat Management, Information Security

Making Money with Layered Security: Challenges and Opportunities in a Shifting Threat Landscape

Posted by George Anderson on October 9, 2018

Making Money with Layered Security: Challenges and Opportunities in a Shifting Threat Landscape

A shifting cyber threat landscape is putting increased pressure on MSPs entrusted with security services. In addition to protecting clients from an ever-diversifying range of threats, it’s often falling on MSPs to explain to their customers why simple endpoint security solutions alone are no longer a sufficient cyber security stack.

User error is quickly turning into one of the most promising avenues of attack for cybercriminals, something no endpoint solution can remedy. Additionally, attacks based on outbound web traffic—preventable at the network-level and often enabled by irresponsible browsing habits—continue to endanger businesses, especially at the network level. 

Rather than viewing these shifting circumstances as a net negative, MSP owners should recognize that the increased need for effective security offers real opportunities in terms of their offerings. Layering the cyber security protection MSPs provide their clients is the way to efficient protection and increased profitability. It simply makes sense that, as threats diversify, MSPs should expect greater compensation by offering greater protection.

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Topics: Cybersecurity and Threat Management, Security Awareness Training

Webroot’s 2018 Cyber Security Threat Report: 5 Findings to Keep with You in the Year Ahead

Posted by George Anderson on June 21, 2018

Webroot’s 2018 Cyber Security Threat Report: 5 Findings to Keep with You in the Year Ahead

Each year, a team of Webroot analysts and threat researchers take a look back at some of the most salient cyber threat trends to emerge over the previous year. With more than 40 million licensed endpoints and a threat intelligence platform capable of integrating information from billions of URLs, domains, IP addresses, files, and mobile apps, Webroot has the capacity to dive deep into the real-world threat landscape.

Here are five clear trends we saw emerge over the course of 2017.

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Topics: Cybersecurity and Threat Management, Information Security

5 Tips for MSPs Selling Security Awareness Training

Posted by George Anderson on May 22, 2018

5 Tips for MSPs Selling Security Awareness Training

In the past year, global ransomware debilitated entire sectors of some countries’ economies. Equifax was breached, exposing more than 140 million records. Yahoo owned up to losing control of 3 million users’ data. So, it’s no surprise that the cost of cybercrime has steadily risen each year for the past two years, to an average cost of $11.7 million per business.

According to the research firm Gartner, untrained users click 90 percent of links within emails from addresses outside the enterprise, resulting in 10,000 malware infections. By their calculations, the infections led to an overall productivity loss of 15,000 hours per year, which, at a cost of 15,000 times $85 (average wage), equals $1,275,000 in losses.  Verizon's annual Data Breach Investigation Report backs up Gartner's findings, pinning 90 percent of successful network breaches on users taking the bait in phishing attacks. 

But cybercrime and its associated costs can be reduced when end users are trained to be their employers’ first line of defense. Security awareness training results in reduced risk, businesses that are better protected against breaches, and more profitable MSPs.

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Topics: Cybersecurity and Threat Management, Information Security, Security Awareness Training

Why MSPs Need a Multi-Layered Approach to Cybersecurity

Posted by George Anderson on September 5, 2017

Why MSPs Need a Multi-Layered Approach to Cybersecurity

These days, the constant connectivity and convenient access to online information make it more important than ever for organizations and individuals to take proactive precautions to stop phishing, ransomware, malware, fraud, and other attacks. But despite general understanding that cybersecurity is essential for conducting business today, 71 percent of small- and medium-sized businesses (SMBs) report they don’t feel ready to address an attack, according to a Webroot-commissioned study on SMB cybersecurity preparedness.

Part of the reason why SMBs find it difficult to protect themselves is because modern cyber threats attack businesses indiscriminately and use multiple methods and threat vectors to succeed. By combining a range of threat technologies, deployed over numerous stages, cybercriminals maximize the likelihood of infection success. Even so-called “next-generation” endpoint security tends to focus on stopping an infection only after it has reached the endpoint, not preventing it from reaching endpoints in the first place. So, what’s a modern business to do?

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Topics: Cybersecurity and Threat Management, Navigate 2017

How to Sell Your Clients on Antivirus Services

Posted by George Anderson on May 21, 2015

When it comes to approaching prospects to discuss security and AV, they will generally have a poor opinion and a number of significant issues around their existing solution. But, if you treat that initial discussion like a feeds and speeds technical argument, the overall high apathy around AV coupled with the belief that solutions are ‘all the same,’ is going to get you nowhere.

Instead, you need to take the customer's perspective and explore the issues they are having with their endpoint security - especially if you’re going to manage it for them or offer them your services. In order to get the sale, you have to be able to position and relate what you can do for them - against what business and operational issues they already have.

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Topics: Sales and Marketing, Navigate 2015, Cybersecurity and Threat Management

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