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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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George Anderson

George has spent the past 18 years in the IT Security industry. Initially in Business Development, Strategic Alliances and Marketing roles for Computacenter, Europe’s leading systems integrator. More recently he was Global Product Marketing lead for Clearswift and for the past 7 years he’s been with Webroot in Product Marketing where he is the Product Marketing Director for Webroot’s Business division covering, Endpoint, Web, Mobile, DNS and Network Behavioral Analytics security solutions.
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Recent Posts

Why MSPs Need a Multi-Layered Approach to Cybersecurity

Posted by George Anderson on September 5, 2017

Why MSPs Need a Multi-Layered Approach to Cybersecurity

These days, the constant connectivity and convenient access to online information make it more important than ever for organizations and individuals to take proactive precautions to stop phishing, ransomware, malware, fraud, and other attacks. But despite general understanding that cybersecurity is essential for conducting business today, 71 percent of small- and medium-sized businesses (SMBs) report they don’t feel ready to address an attack, according to a Webroot-commissioned study on SMB cybersecurity preparedness.

Part of the reason why SMBs find it difficult to protect themselves is because modern cyber threats attack businesses indiscriminately and use multiple methods and threat vectors to succeed. By combining a range of threat technologies, deployed over numerous stages, cybercriminals maximize the likelihood of infection success. Even so-called “next-generation” endpoint security tends to focus on stopping an infection only after it has reached the endpoint, not preventing it from reaching endpoints in the first place. So, what’s a modern business to do?

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Topics: Cybersecurity and Threat Management, Navigate 2017

How to Sell Your Clients on Antivirus Services

Posted by George Anderson on May 21, 2015

When it comes to approaching prospects to discuss security and AV, they will generally have a poor opinion and a number of significant issues around their existing solution. But, if you treat that initial discussion like a feeds and speeds technical argument, the overall high apathy around AV coupled with the belief that solutions are ‘all the same,’ is going to get you nowhere.

Instead, you need to take the customer's perspective and explore the issues they are having with their endpoint security - especially if you’re going to manage it for them or offer them your services. In order to get the sale, you have to be able to position and relate what you can do for them - against what business and operational issues they already have.

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Topics: Sales and Marketing, Navigate 2015, Cybersecurity and Threat Management

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