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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Joseph Tavano

Joseph Tavano is Senior Content Marketing Manager at Continuum, with more than 14 years of experience in content creation, content marketing, event marketing, marketing communications, demand generation and editorial across a range of industries. He is the author of several eBooks, blog posts, thought-leadership articles and other marketing and product collateral that enable Continuum partners and IT service providers in the channel to make their businesses stronger and grow their profits. In 2016, he launched the Continuum Podcast Network, which publishes multiple shows every week and reaches tens of thousands of IT professionals every year. A native of Boston, he holds bachelors in English and History from Suffolk University and resides in Salem, Massachusetts.
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Recent Posts

New Verticals to Go After in 2018: Non-Profit

Posted by Joseph Tavano on March 27, 2018

New Verticals to Go After in 2018: Non-Profit

Tight budgets. Limited staff. At first, non-profits do not sound much like a vertical that makes sense for MSP growth. How does one build a profitable line of business from a group of clients that, by definition, do not turn a profit themselves?

However, consider those first impressions one more time. Tight budgets mean there’s no room for anything to go wrong with their IT networks, because there may literally not be enough funds to repair and restore crucial infrastructure if it goes down. Limited staff means hiring a team of dedicated, qualified IT technicians is out of the question. In reality, there may not be a vertical better-suited to the managed services model than the non-profit sector, as there is a clear and genuine need for MSP services.

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Topics: Revenue Growth and Profitability, Vertical Alignment

New Verticals to Go After in 2018: Construction

Posted by Joseph Tavano on March 13, 2018

New Verticals to Go After in 2018: Construction

When the discussion of verticals comes up in the IT channel, the conversation usually switches to the healthcare industry, legal, financial—in other words, the established verticals, and the opportunities there. However, in many regions the markets for these verticals amount to a zero-sum game; there are a limited number of clients within said vertical in a region, and to add new clients, another must lose them.

This sort of stiff competition can make it challenging for new MSPs to enter a vertically aligned market, but that’s not to say there aren’t other opportunities to specialize in a vertical. Numerous verticals exist for MSPs to tap into, and new ones are being born all the time as advancements in technology and communications enter new sectors.

The construction industry is one such sector where managed IT services are emerging as a clear necessity for maintaining normal business operations, and as such has become a new vertical MSPs are able to specialize in.

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Topics: Business Development and Growth, Revenue Growth and Profitability

7 Habits of Highly Successful IT Service Providers: Habit #7

Posted by Joseph Tavano on March 8, 2018

7-Habits-of-Highly-Successful-IT-Service-Providers--Habit-7

MSPs have plenty of options when selecting their technology partners, so what is the criteria that matters most when choosing the best partner for your business? In this seventh and final installment of the 7 Habits of Highly Successful IT Service Providers, you’ll learn why a low total cost of ownership for your technology solution over time is the best way to maximize margins and optimize productivity.

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Topics: Business Development and Growth, Revenue Growth and Profitability

New Verticals to Go After in 2018: Financial

Posted by Joseph Tavano on February 27, 2018

New Verticals to Go After in 2018: Financial

When you’re ready to take on large accounts—the kind that are teeming with regulatory compliance needs and lengthy contract processes, but also produce lengthy, highly profitable client lifecycles—the financial vertical may be the area in which you want to specialize your MSP practice.

At first glance, it may seem like the healthcare vertical and the financial vertical have similar requirements—they are both large clients with many servers, devices and endpoints, and they are both highly regulated industries that have strict data compliance rules. However, the financial vertical has highly specialized rules regarding data governance, auditing concerns, and due diligence efforts regarding SLAs that differentiate the vertical.

However, those differences create opportunity for the MSP who chooses to specialize, as IT service providers have never been more necessary for banks and other financial institutions large and small.

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Topics: Business Development and Growth, Revenue Growth and Profitability

7 Habits of Highly Successful IT Service Providers: Habit #6

Posted by Joseph Tavano on February 22, 2018

7 Habits of Highly Successful IT Service Providers: Habit 6

What would your perfect client look like? How many employees do they have? Are they in a certain geographical region? Do they work in a specific vertical? The answers to these questions may largely depend on the makeup of your MSP business.

In this sixth installment of the 7 Habits of Highly Successful IT Service Providers, you’ll learn why targeting ideal clients can lead to better client life cycles and larger revenue over time—if you are aligned to support it.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing

New Verticals to Go After in 2018: Legal

Posted by Joseph Tavano on February 13, 2018

New Verticals to Go After in 2018: Legal

Imagine landing a new account whose business is highly profitable, highly reliant on uptime and depends on a business model that must keep their administrative and operations budgets as small as possible. This is the legal vertical, which can provide a perfect scenario for an MSP to step in and deliver considerable value to their clients. But before you do, there are important considerations to understand to see success in this highly specialized field with highly specialized IT requirements.

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Topics: Revenue Growth and Profitability

7 Habits of Highly Successful IT Service Providers: Habit #5

Posted by Joseph Tavano on February 8, 2018

7 Habits of Highly Successful IT Service Providers: Habit 5

Perfecting your sales pitch is an invaluable skill, but to win clients you’ll need to know how to customize your message to match the business needs of different buyer personals. In this fifth installment of the 7 Habits of Highly Successful IT Service Providers, you’ll learn how and when to change up your value prop, and who to go after first when pursuing your next client.

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Topics: Business Development and Growth, Sales and Marketing

New Verticals to Go After in 2018: Healthcare

Posted by Joseph Tavano on January 30, 2018

New Verticals to Go After in 2018: Healthcare

As an MSP looking to grow your business and expand into new revenue streams, this new series will provide an in-depth view into the verticals you should look to go after in 2018.

As far as vertically aligned industries go, healthcare is one of the more widely-known areas of opportunity for IT service providers, and with good reason. Healthcare relies on current technology, requires constant uptime (it can literally be a life of death situation), utilizes extensive backup resources for records and regulatory compliance, and needs to be protected from hackers, malware and bad actors of all types. The managed services model could not be more of a perfect fit.

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Topics: Revenue Growth and Profitability, HIPAA, Healthcare IT

7 Habits of Highly Successful IT Service Providers: Habit #4

Posted by Joseph Tavano on January 25, 2018

7 Habits of Highly Successful IT Service Providers: Habit #4

When it comes to managed IT services, pricing and packaging are two of the most important business decisions you can make—having far-reaching effects beyond your bottom line. In this fourth installment of the 7 Habits of Highly Successful IT Service Providers, you’ll learn why selling the value of your services is better than offering the lowest price.

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Topics: Business Development and Growth, Pricing and Packaging

7 Habits of Highly Successful IT Service Providers: Habit #3

Posted by Joseph Tavano on January 11, 2018

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Getting your MSP business to $1–2 million in revenue is one thing, but moving beyond that requires a different strategy. In this third installment of the 7 Habits of Highly Successful IT Service Providers, you’ll learn what it takes to grow your sales operation beyond the personal network that originally brought you success.

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Topics: Revenue Growth and Profitability, Sales and Marketing

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
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