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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Mary McCoy

Meet Mary! Mary McCoy is a Senior Demand Generation Programs Manager at Continuum, where she's worked for over two years. Mary has consulted with hundreds of partners, lending website, blog and social media support. Before that, she graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

MSP Homepage Housekeeping: 6 Must-Haves for Success

Posted by Mary McCoy on April 3, 2018

MSP Homepage Housekeeping: 6 Must-Haves for Success

In my more than four years working at Continuum, I’ve given hundreds of marketing consultations to our partners. These conversations typically center around sales and marketing best practices, yet one topic tends to come up time and time again: how to get the most ROI out of your website.

I’ve seen it all—what works, what doesn’t work, and what you can do to set yourself apart. Recently, I hosted a webinar session sharing my tips for success. You can listen to the full session here, or keep reading to discover what elements every MSP should have on their website.

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Topics: Sales and Marketing, Website Optimization and Design

Fueling Your Funnel: Navigating 4 Sales and Marketing Phases to Close Clients Faster

Posted by Mary McCoy on November 8, 2017

Fueling Your Funnel: Navigating 4 Sales and Marketing Phases to Close Clients Faster

I've reviewed countless IT service provider websites, but one thing that's abundantly clear is that not enough organizations take the time to clearly map out their sales and marketing funnel. The first warning sign? Home pages that lead with "Contact Us" or "Schedule a Consultation" requests and nothing else. Right off the bat, this tells me that these companies are only marketing to companies that know of and are ready to evaluate their IT services. Sure, this is an important audience to hit and you want your sales representatives to work prospects with the highest level of sales readiness, but what about the rest of the prospect pool who may not be ready to commit—who may not even know who you are or why they need you?

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Topics: Sales and Marketing, Client Acquisition and Management

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Posted by Mary McCoy on May 9, 2017

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Did you know that B2B bloggers generate 67 percent more leads? By now, you’ve probably heard about the many benefits of having a business blog. Quite frankly, you might be left in the digital dust if you don’t have one today. Blogging is a great way to create valuable content, reach potential clients and share your knowledge and expertise with your website visitors. So, don’t you want to get started?

Let’s be honest: knowing exactly where to start or what you should be blogging about does not always come naturally. The great news is, you don’t have to do all of the heavy-lifting yourself! To get your wheels turning, here are four key types of blog posts you should plan to write, as well as a list of questions designed to help you create content your target audience will actually want to read.

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Topics: Sales and Marketing, Inbound Marketing

8 Ways to Reduce Your Technician Turnover Rate

Posted by Mary McCoy on March 3, 2017

Did you know that today is National Employee Appreciation Day? It’s a day for companies to thank and recognize their employees for their hard work throughout the year. In honor of this, we wanted to know what MSP business owners could do to appreciate their techs and reduce their turnover rate. We all know that employee turnover is a business killer in the IT industry, but why is that? Bottom line: there’s a shortage of IT talent and a widening skills gap.  

In fact, there are about 593,500 IT jobs in the United States that have remained open for 90 days or longer. That equates to 50,000,000 days of lost IT productivity each quarter! So, what can be done about this? We turned to Spiceworks, a community of online IT professionals, to ask: What is one thing your boss could do to make your job more enjoyable? The influx of responses was astounding! After scanning the 64 (and counting) comments for common themes, we picked these eight ways to cut down on employee churn!

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Topics: Business Development and Growth, IT Community, Workforce Optimization and Employee Retention

6 Tips and 8 Tools for Greater Workplace Productivity

Posted by Mary McCoy on February 22, 2017

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Do you ever struggle with work piling on and on that you feel like you’re playing an endless game of catch-up? Our frustration peaks as productivity plummets and we're left with only one thought: "Where did the day go?"

We've all been there, right? We stare at our list of to-do items for the day knowing full well we can't cross them off until we buckle down and eliminate distractions. But let's face it, sometimes this works better in theory than in practice.

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Topics: Business Development and Growth, Workforce Optimization and Employee Retention

IT Security On-the-Go: Your Travel ITinerary

Posted by Mary McCoy on December 29, 2016

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Suitcase: check. Phone charger: check. Boarding pass: check. When traveling, do you make a mental list of everything you need to remember to bring? With any business trip, there's a fair amount of planning involved, whether it's memorizing a conference schedule or booking lodging accommodations. Often, though, travelers forget about IT security, neglecting to properly prepare their devices for departure. 

According to the Kensington IT Security Survey Report, 25 percent of company employees reported IT theft in cars and transportation and more than 15 percent reported devices were stolen from their hotel or at the airport. Are you or your clients practicing unsafe IT habits on-the-go?

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Topics: Data Protection, Information Security, Cybersecurity and Threat Management

The Top 5 MSP Blog Posts of November 2016

Posted by Mary McCoy on November 30, 2016

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If you're reading this, it means you were not trampled to death at your local Best Buy last Friday.

Does this whole month seem like a blur? Are you feeling behind at work? Catch up with the latest helpful content! In addition to season's greetings, we're bringing you November's top 5 MSP Blog posts, a platter of material your MSP peers and fellow IT professionals absolutely devoured! OS hardening tips, ways of working with millennials, managed IT services pricing strategies, we're sharing it all. Pile on your plate! 

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Topics: Pricing and Packaging, Sales and Marketing, Hiring and Recruiting, Workforce Optimization and Employee Retention

Managing Millennials: Clarifying Job Expectations to Retain More Talent 

Posted by Mary McCoy on November 17, 2016

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Entitled. Self-absorbed. Lazy. These are a few of many unflattering words used to describe my generation, the Millennials. We're the population of smartphone-clutching, selfie-snapping trophy winners born between 1982 and 2000, and we represent the largest share of the U.S. labor market.

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Topics: Hiring and Recruiting, Business Development and Growth, Workforce Optimization and Employee Retention

4 Benefits of BDR Powered by Continuous Data Protection

Posted by Mary McCoy on November 10, 2016

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There’s no denying the importance of effective backup and data protection technology in today’s IT landscape. Ensuring that customer information is properly protected – and accessible at all times – is an absolute necessity.

For Managed IT Services Providers (MSPs), the challenge lies in finding the right backup technology that can give them even a slight edge against the competition. True to its name, Continuous Data Protection (CDP) technology can provide exactly that. Here's how.

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Topics: Backup and Disaster Recovery, Continuum BDR

11 Ongoing, Tedious Backup Tasks Your Techs Are Sick of

Posted by Mary McCoy on November 2, 2016

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How much time do your technicians spend managing backups for each client?

It's easily a full-time job, and yet, maybe only represents a small fraction of their responsibilities. For most MSPs, backup and disaster recovery (BDR) is just one of many offerings in their service portfolios. Clients rely on your round-the-clock technical support to power their businesses. You provide the peace of mind that the entirety of their IT environment remains secure, efficient and online. Understandably, this level of service can result in long hours and overworked technicians.

But what tasks actually consume so much of their time and effort and how much of it is avoidable? With a booming BDR market and the need for constant data accessibility, you certainly don't want technician bandwidth to be a hindrance to the growth of your business continuity services. Instead, think about how you can more efficiently support this offering internally. You should ask yourself if any of your techs are forced to carry out these 11 times, and more importantly, what this could mean for your business.

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Topics: Continuum BDR, Backup and Disaster Recovery, Hiring and Recruiting, Workforce Optimization and Employee Retention

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