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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Mary McCoy

Meet Mary! Mary McCoy is a Senior Demand Generation Programs Manager at Continuum, where she's worked for over two years. Mary has consulted with hundreds of partners, lending website, blog and social media support. Before that, she graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

Fueling Your Funnel: Navigating 4 Sales and Marketing Phases to Close Clients Faster

Posted by Mary McCoy on November 8, 2017

Fueling Your Funnel: Navigating 4 Sales and Marketing Phases to Close Clients Faster

I've reviewed countless IT service provider websites, but one thing that's abundantly clear is that not enough organizations take the time to clearly map out their sales and marketing funnel. The first warning sign? Home pages that lead with "Contact Us" or "Schedule a Consultation" requests and nothing else. Right off the bat, this tells me that these companies are only marketing to companies that know of and are ready to evaluate their IT services. Sure, this is an important audience to hit and you want your sales representatives to work prospects with the highest level of sales readiness, but what about the rest of the prospect pool who may not be ready to commit—who may not even know who you are or why they need you?

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Topics: Sales and Marketing, Client Acquisition and Management

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Posted by Mary McCoy on May 9, 2017

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Did you know that B2B bloggers generate 67 percent more leads? By now, you’ve probably heard about the many benefits of having a business blog. Quite frankly, you might be left in the digital dust if you don’t have one today. Blogging is a great way to create valuable content, reach potential clients and share your knowledge and expertise with your website visitors. So, don’t you want to get started?

Let’s be honest: knowing exactly where to start or what you should be blogging about does not always come naturally. The great news is, you don’t have to do all of the heavy-lifting yourself! To get your wheels turning, here are four key types of blog posts you should plan to write, as well as a list of questions designed to help you create content your target audience will actually want to read.

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Topics: Sales and Marketing, Inbound Marketing

8 Ways to Reduce Your Technician Turnover Rate

Posted by Mary McCoy on March 3, 2017

Did you know that today is National Employee Appreciation Day? It’s a day for companies to thank and recognize their employees for their hard work throughout the year. In honor of this, we wanted to know what MSP business owners could do to appreciate their techs and reduce their turnover rate. We all know that employee turnover is a business killer in the IT industry, but why is that? Bottom line: there’s a shortage of IT talent and a widening skills gap.  

In fact, there are about 593,500 IT jobs in the United States that have remained open for 90 days or longer. That equates to 50,000,000 days of lost IT productivity each quarter! So, what can be done about this? We turned to Spiceworks, a community of online IT professionals, to ask: What is one thing your boss could do to make your job more enjoyable? The influx of responses was astounding! After scanning the 64 (and counting) comments for common themes, we picked these eight ways to cut down on employee churn!

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Topics: Business Development and Growth, IT Community, Workforce Optimization and Employee Retention

6 Tips and 8 Tools for Greater Workplace Productivity

Posted by Mary McCoy on February 22, 2017

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Do you ever struggle with work piling on and on that you feel like you’re playing an endless game of catch-up? Our frustration peaks as productivity plummets and we're left with only one thought: "Where did the day go?"

We've all been there, right? We stare at our list of to-do items for the day knowing full well we can't cross them off until we buckle down and eliminate distractions. But let's face it, sometimes this works better in theory than in practice.

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Topics: Business Development and Growth, Workforce Optimization and Employee Retention

Reasons to Use Managed IT Services in 2017

Posted by Mary McCoy on February 3, 2017

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As cited in CompTIA's 5th Annual Trends in Managed Services report, "the global managed-services market is predicted to grow to $193B by 2019, at a Compound Annual Growth Rate (CAGR) of 12.5%." What is fueling this impressive level of adoption? Why are so many business owners fans of your business model? We dug into this report and more to examine the top reasons small-to-medium-sized businesses (SMBs) list for working with MSPs and IT solutions providers. As you build your 2017 sales strategy, pay attention to these main market drivers.

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Topics: Business Development and Growth, Revenue Growth and Profitability

IT Security On-the-Go: Your Travel ITinerary

Posted by Mary McCoy on December 29, 2016

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Suitcase: check. Phone charger: check. Boarding pass: check. When traveling, do you make a mental list of everything you need to remember to bring? With any business trip, there's a fair amount of planning involved, whether it's memorizing a conference schedule or booking lodging accommodations. Often, though, travelers forget about IT security, neglecting to properly prepare their devices for departure. 

According to the Kensington IT Security Survey Report, 25 percent of company employees reported IT theft in cars and transportation and more than 15 percent reported devices were stolen from their hotel or at the airport. Are you or your clients practicing unsafe IT habits on-the-go?

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Topics: Data Protection, Information Security, Cybersecurity and Threat Management

How to Develop a Go-to-Market Strategy for BDR

Posted by Mary McCoy on December 22, 2016

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"Marketing is a two-way street. You have to be aware of what potential clients are looking for, and then you have to make them aware of what you offer." 

Do you have a hard time marketing and selling your backup and disaster recovery (BDR) solution? In a recent episode of MSP Radio, part one of a two-part series designed to help you define your BDR go-to-market strategy, we answered several frequently asked questions from MSPs facing the same dilemma.

Whether you need guidance establishing the right market to serve or don't know how to differentiate your messaging across audience segments, the following recap should help you yield a higher ROI on current BDR marketing efforts, further enabling long-term business growth and profitability!

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Topics: Sales and Marketing, Backup and Disaster Recovery, Continuity247

The Top 5 MSP Blog Posts of November 2016

Posted by Mary McCoy on November 30, 2016

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If you're reading this, it means you were not trampled to death at your local Best Buy last Friday.

Does this whole month seem like a blur? Are you feeling behind at work? Catch up with the latest helpful content! In addition to season's greetings, we're bringing you November's top 5 MSP Blog posts, a platter of material your MSP peers and fellow IT professionals absolutely devoured! OS hardening tips, ways of working with millennials, managed IT services pricing strategies, we're sharing it all. Pile on your plate! 

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Topics: Sales and Marketing, Hiring and Recruiting, Pricing and Packaging, Workforce Optimization and Employee Retention

Managing Millennials: Clarifying Job Expectations to Retain More Talent 

Posted by Mary McCoy on November 17, 2016

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Entitled. Self-absorbed. Lazy. These are a few of many unflattering words used to describe my generation, the Millennials. We're the population of smartphone-clutching, selfie-snapping trophy winners born between 1982 and 2000, and we represent the largest share of the U.S. labor market.

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Topics: Business Development and Growth, Hiring and Recruiting, Workforce Optimization and Employee Retention

4 Benefits of BDR Powered by Continuous Data Protection

Posted by Mary McCoy on November 10, 2016

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There’s no denying the importance of effective backup and data protection technology in today’s IT landscape. Ensuring that customer information is properly protected – and accessible at all times – is an absolute necessity.

For Managed IT Services Providers (MSPs), the challenge lies in finding the right backup technology that can give them even a slight edge against the competition. True to its name, Continuous Data Protection (CDP) technology can provide exactly that. Here's how.

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Topics: Backup and Disaster Recovery, Continuity247

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