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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Meaghan Moraes

Meaghan Moraes is a Content Marketing Manager at Continuum, focusing on inbound and content marketing efforts surrounding cybersecurity and threat management. With several years of agency and tech marketing experience, Meaghan specializes in driving leads and conversion with her strategic and creative digital marketing content. In her spare time, she enjoys writing poetry, playing the piano, boxing, and exploring Boston’s best restaurants.
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Recent Posts

The Game Plan for Handling Your Clients’ Security, Coach CISO: Chapter 3 [VIDEO]

Posted by Meaghan Moraes on October 20, 2017

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In the game of bringing an effective managed security solution to market, IT service providers are beginning to rethink their plan. While robust cybersecurity services are largely powered by technology, end users need more to remain truly protected.

Are you leveraging the power of people to enhance your security offering? If you haven’t yet considered what this entails, the following points will help you devise a reliable game plan for fighting cybercrime and arm your clients with a comprehensive security solution.

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Topics: Video, Cybersecurity and Threat Management, Managed Security Services

How to Increase the Success of Your Marketing Efforts with Buyer Personas

Posted by Meaghan Moraes on October 19, 2017

How to Increase the Success of Your Marketing Efforts with Buyer Personas

If you’re an IT service provider trying to improve marketing and scale business but you’re not quite sure why you’re getting stuck, here’s some comforting news: You’re not alone. I recently spoke to a number of Continuum partners when working at Navigate 2017’s Grow Your Business Hub—and my Buyer Persona Creation station (along with five other valuable marketing stations) was completely booked for just this reason.

When speaking to MSPs about how to increase the success of their marketing efforts with buyer personas, my colleague Joe and I advised that knowing your audience is really the foundation to achieving targeted and actionable marketing. Instead of sending out generalized messaging about your company to all clients and prospects, it’s crucial that IT providers adopt a persona-based marketing strategy in order to better resonate. Here are some steps you can take to get you there!

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Topics: Business Development and Growth, Sales and Marketing

Combatting the Top 3 Challenges MSPs Face When Delivering Cybersecurity Services

Posted by Meaghan Moraes on October 10, 2017

Combatting the Top 3 Challenges MSPs Face When Delivering Cybersecurity Services

The need to strengthen information security across all networks is now a universal truth. Yet, the demand for cybersecurity services is significantly outpacing the supply. For managed services providers (MSPs), this is a huge opportunity to simplify cybersecurity for their clients and grow their business.

In order to seize this chance to effectively protect your clients and increase profitability, it’s crucial that you establish a scalable formula for defining and selling your security services. Here’s where you can start.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 [VIDEO]

Posted by Meaghan Moraes on September 25, 2017

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 Video

At this stage in the game, nearly every businessperson understands the need for enhanced cybersecurity. This is especially true for small- and medium-sized businesses (SMBs) who are increasingly falling victim to cyber attacks, yet they are unable to effectively manage vulnerabilities on their own. This presents a major opportunity for managed services providers (MSPs) to step in and offer their clients security services equipped to protect them from the complex threat landscape.

MSPs know that today, offering security services is a must—but where most tend to fall short is when defining and deploying their security solution as a one-size-fits all model. When working to develop your managed security offering, it’s important to address specific client needs and meet their challenges with a solution that covers all of the bases. Here are some tips MSPs can use to effectively sell cybersecurity to clients and prospects.

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Topics: Video, Cybersecurity and Threat Management, Managed Security Services

The MSSP’s Guide to Handling Major Security Threats and Attacks

Posted by Meaghan Moraes on September 20, 2017

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Today, new cyber attacks seem to be occurring daily—never failing to one-up the last and deepen the fear among modern businesses. The biggest cyber scares in recent news involve Equifax and Kaspersky, two major companies that handle extremely sensitive data. The lack of cybersecurity in these two stories is particularly chilling because they bring to the forefront that everything—including personal identity and homeland security—is at risk.

So, how can MSPs step in and provide their clients the assurance that they’re keeping them protected—and how can this be best communicated? As MSPs march bravely into MSSP territory, the right approach to security will prove they can handle the cyber threats that continue to surround their clients’ networks. Let’s take a deeper look into these recent attacks and explore how MSPs and MSSPs can take control of cybersecurity threats such as these.

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Topics: Industry News, Cybersecurity and Threat Management, Managed Security Services

Meet the Newest Member of Your Security Team, Coach CISO: Chapter 1 [VIDEO]

Posted by Meaghan Moraes on September 18, 2017

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Today, the term “cybersecurity” is at the tip of everyone’s tongue, yet many business still struggle to find the right security talent for their team. With cybersecurity threats growing more sophisticated by the minute, companies across the industry are looking for that unique and innovative security solution that will help them survive the threat landscape. As a managed services provider (MSP), you are tasked with the responsibility of providing your clients just that. However, the big question remains: to what lengths will you go as an MSP to keep your clients secure?

Any business’ first line of defense starts with its employees, but not all are as informed and prepared as you’d think. Sometimes employees need a leader—or a coach, if you will—to guide them on security best practices. In some cases, you might feel as though you need to employ a full-time cybersecurity coach to stay on-site with your clients and keep their employees in line. To see what I’m talking about, I’d like to introduce you to the newest member of your security team, Coach CISO!

 

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Topics: Video, Cybersecurity and Threat Management, Managed Security Services

New Locky-Variant Ransomware: What MSPs and MSSPs Need to Know

Posted by Meaghan Moraes on August 17, 2017

New Locky-Variant Ransomware: What MSPs and MSSPs Need to Know

As an IT professional, you know how relentless ransomware attacks have become in today’s landscape. Recently, a variant of the notorious Locky ransomware has become part of a large-scale email-based campaign managing to slip past the defenses of some unsuspecting companies.

On August 9, the first campaign of a massive, worldwide ransomware attack was detected—and 62,000 phishing emails related to the attack have been identified as of last week. This new Locky-variant continues to unfold, powered from more than 11,625 distinct IP addresses in 133 different countries (the top five being Vietnam, India, Mexico, Turkey and Indonesia). As an MSP, here’s what you need to know about this new Locky-variant ransomware and how you can ensure you and your clients can remain protected against it.

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Topics: Cybersecurity and Threat Management, Managed Security Services

10 Cybersecurity Statistics Every MSP Should Memorize

Posted by Meaghan Moraes on August 2, 2017

10 Cybersecurity Statistics Every MSP Should Memorize

Today, business professionals that do not consider cybersecurity a top concern may be living under a rock—and in actuality, the modern threat landscape should make them want to hide under one.

Managed IT service providers are realizing the importance of offering their clients security services because of, well, the numbers. The following ten statistics illustrate current cybersecurity threats to businesses, holes that leave many organizations vulnerable to cyber attacks, and the repercussions of not having a robust security strategy in place in today’s tumultuous IT landscape. Consider leveraging these facts in your conversations with clients and prospects to strengthen the way you sell your services and security expertise!

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Topics: Information Security, Cybersecurity and Threat Management, Managed Security Services

Why Phishing is the Go-To Method for Cyber Criminals

Posted by Meaghan Moraes on July 28, 2017

Why Phishing is the Go-To Method for Cyber Criminals

The term “phishing” has been circulating the business realm for quite some time—largely because of its popularity amongst cyber criminals. Phishing is a type of social engineering attack that tricks victims into giving away information to cyber criminals posed as a trusted source. It’s an easy and effective way for criminals to hack sensitive systems and information, and the dangerous aspect is that it can come in many forms—the main one being email. Today, phishers, on average, launch a new attack every 30 seconds—and phishing schemes are growing increasingly sophisticated as cyber attackers use new tools and tactics to create authentic-looking emails.

Low-cost phishing and ransomware tools are very easy to get a hold of, and the attacks are just as easy to execute. So, what makes phishing such a successful method of cyber attack, and what can organizations do to protect themselves? In this post, we’ll dive into why phishing is so prevalent and how companies can work to mitigate these attacks.

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Topics: Information Security, Cybersecurity and Threat Management

Putting the S in MSSP: A Recap [SLIDESHARE]

Posted by Meaghan Moraes on July 12, 2017

Putting the S in MSSP: A Recap SlideShare

Today’s cyber threat landscape has caused a cloud of risk and uncertainty to loom over modern business. With the digital wave washing over organizations of all sizes, the potential of experiencing a cyber attack has expanded exponentially. IT security is now seen as a top priority, especially for small- and medium-sized businesses (SMBs) who are at high risk of completely shutting down if proper cyber defenses are not in place. As an MSP who serves these SMB clients, it’s up to you to step in and provide robust cybersecurity that can withstand the modern threat landscape and ensure businesses remain protected and set to scale.

Over the past six weeks, we’ve offered a step-by-step explanation of what it takes to evolve from MSP to managed security services provider (MSSP): the trusted, go-to security expert that offers the level of security that will effectively manage vulnerabilities and prevent clients from potential disasters. Now, let’s recap what steps you need to take to successfully bring an IT security offering to market.

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Topics: Information Security, Cybersecurity and Threat Management, Managed Security Services

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