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The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Meaghan Moraes

Meaghan Moraes is a Content Marketing Manager at Continuum, focusing on inbound and content marketing efforts surrounding cybersecurity and threat management. With several years of agency and tech marketing experience, Meaghan specializes in driving leads and conversion with her strategic and creative digital marketing content. In her spare time, she enjoys writing poetry, playing the piano, boxing, and exploring Boston’s best restaurants.
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Recent Posts

9 Cyber Security Resources Every MSSP Should Be Reading

Posted by Meaghan Moraes on June 29, 2018

9 Cyber Security Resources Every MSSP Should Be Reading

As an IT service provider offering managed security services, it’s critical that you’re staying up-to-date on the latest cyber security trends and advancements. With the latest cyber security information, education and conversation at your fingertips, you’ll be well positioned to stay ahead of the curve on latest threats and keep your clients protected.

For your convenience, we’ve compiled key third-party resources, including blogs, publications and other educational resources, as well as a detailed cyber security glossary. Check out our list below to brush up on your security knowledge!

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Topics: Cybersecurity and Threat Management, Managed Security Services

Transforming Managed Security: How to Offer Proactive, Detective and Responsive Security

Posted by Meaghan Moraes on June 19, 2018


Today, one in three security professionals lack the intelligence required to effectively detect and respond to cyber threats, according to a survey from Anomali. Where does this leave businesses, especially small-to-medium-sized businesses (SMBs) that are now the prime targets of cyber attacks? The reality is dire. In fact, 60 percent of SMBs go out of business within six months of a breach.

With advanced threats like hyper-targeted malware and ransomware, foundational security tools aren’t enough to keep SMB clients secure. Small businesses generally assume they are already protected from phishing, ransomware and insider threats, having historically secured their data firewalls, antivirus applications, or two-factor authentication. Those foundational security tools and policies are still required—but due to the modern threat landscape, additional layers of security need to be added into the equation to provide more complete and holistic protection.

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Topics: Cybersecurity and Threat Management, Managed Security Services, Continuum Security

Breaking Down the Major Cyber Attack Methods Tricking MSPs

Posted by Meaghan Moraes on May 15, 2018


Every person in IT—really every person in business today—is hyper-aware of their risk of getting breached. It’s real, especially for small-to-medium-sized businesses that lack the advanced security tools and expertise needed to remain afloat. Hackers are relentless and lurking everywhere, and MSPs are ultimately responsible for their entry, and the resulting damage, to their clients’ networks.

In order to detect suspicious activity faster and minimize as much harm as possible, it’s crucial that you understand the methods employed by cyber criminals. MSPs offering cyber security services will benefit from the following breakdown, which details the most common cyber attack tactics, key warning signs and tips to remain protected.

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Topics: Cybersecurity and Threat Management, Managed Security Services

4 Questions Your Prospects Will Ask You, And How to Answer Them

Posted by Meaghan Moraes on April 12, 2018


At a growing MSP, engaging prospects is the fuel that will drive your business forward. But, this window of opportunity is narrow as a certain level of preparation and presentation is required to get it right. Prospects are just getting to know you—which gives you the chance to show them what your business is all about, how they’ll benefit from working with you, and that they can trust you. You’re asking them to put their business operation in your hands, after all. So, expect that they will have questions.

To prepare you for these sales conversations, we’ve collected the four most common questions prospects pose to their potential IT service provider, along with the answers that will best position you to sell. A little upfront prep can make a tremendous impression, so use these talking points to put your best foot forward and improve your sales close rates.

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Topics: Sales and Marketing, Client Acquisition and Management

5 Critical Cybersecurity Training Courses and Certifications

Posted by Meaghan Moraes on January 31, 2018


As an MSP, MSSP or IT service provider, you’re likely committed to effectively assessing vulnerabilities, securing networks and endpoints, and mitigating cybersecurity incidents in 2018. Of course, you know that the first line of defense against cyber threats in business is the employee, so ensuring that everyone in an organization is properly trained on security best practices is the vital first step. In fact, increased investment in employee training can reduce the risk of a cyber attack up to 70 percent, according to Wombat Security Technologies and the Aberdeen Group.

Both MSPs and their clients should be well versed in the latest cybersecurity developments and requirements—that’s why we’ve outlined five critical cybersecurity training courses and certifications built to ensure businesses are up-to-speed on security knowledge! Here are some key areas to consider.  

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Topics: Information Security, Cybersecurity and Threat Management

How to Have the Security Conversation with Small Businesses That Don't Want to

Posted by Meaghan Moraes on January 23, 2018

How to Have the Security Conversation with Small Businesses That Don't Want to

For managed IT service providers working to bring a cybersecurity offering to market, it’s serendipitous that “cybersecurity” is at the tip of every small-to-midsize business’ (SMB) tongue… right? With hacks hogging headlines, small businesses will instinctively run to their MSP for security guidance and enhanced protection—in a perfect world. The reality is, the high frequency of debilitating data breaches has spawned a numbness to cyber attacks. The majority of SMBs today actually think they don’t need managed security services. That’s a major hurdle for aspiring MSSPs to overcome.

So, where does the answer lie? In the way you’re able to communicate with these skeptical SMBs. Once you and your client come to a cybersecurity strategy you can agree upon, you’re golden. And it all starts with flipping their perspective on what security really means.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Reasons to Use Managed IT Services in 2018

Posted by Meaghan Moraes on January 4, 2018

Reasons to Use Managed IT Services in 2018.png

As cited in TSIA’s The State of Managed Services 2017 report, managed services now represent 22 percent of services revenues, and overall net-new revenue for managed services continues to grow at a healthy average of 42 percent. It’s evident that the demand for managed services shows no signs of slowing down. In fact, a survey by shows that 69 percent of small- to medium-sized businesses (SMBs) hire at least one type of IT service provider. So, what is fueling this impressive level of adoption? Why are so many business owners fans of your business model? 

The following research illustrates the top reasons SMBs work with MSPs and IT solutions providers. As you build your 2018 sales strategy, pay attention to these main market drivers.

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Topics: Sales and Marketing, Remote Monitoring and Management, SMB Trends

The Accelerated Route to Success in the Managed Security Services Space

Posted by Meaghan Moraes on December 8, 2017

The Accelerated Route to Success in the Managed Security Services Space

The potential risks and damages associated with modern cyberattacks are escalating exponentially, and virtually every business has at least some level of vulnerability today. Without the right protection and preventative measures in place, your clients—particularly those in the SMB space—won’t stand a chance in today’s fast-paced and constantly changing threat landscape.

Security plays such an integral role in the modern IT environment. All service providers now need to be prepared to support it in order to survive and continue thriving. So how can MSPs accelerate their entry into the managed security space? The following points illustrate what it takes to build an effective, successful and scalable managed security services offering.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Building Your IT Business Throughout the Sales Funnel

Posted by Meaghan Moraes on November 16, 2017

Building Your IT Business Throughout the Sales Funnel

In the managed IT services business, your focus is not only on keeping your clients’ IT environment running smoothly, but also on building a thriving business for years to come. In order to effectively sell your services and achieve scalability, you need to differentiate your business from the rest. What are the unique benefits you can offer? How should your audience think of your brand? Who is your ideal audience and what’s the best way to speak to them?

Utilizing inbound marketing tactics will help you find more opportunities and close clients faster. Follow these proven steps to take full advantage of the sales funnel and, as a result, position your company as the clear solution for future clients.

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Topics: Sales and Marketing, Client Acquisition and Management

The Evolution of Antivirus: Part Two

Posted by Meaghan Moraes on November 1, 2017


As the conversation around cybersecurity shifts in tone, managed service providers (MSPs) are starting to rework the delivery of their services in tandem with the changing market. So, what do these shifts entail exactly? In The Evolution of Antivirus: Part One, we looked at what has been traditionally referred to as “antivirus,”  and how it can (and should) be thought of as complete endpoint protection—because security is no longer a general means of “protection.” Today, it should be seen as a multi-layered approach to securing specific client vulnerabilities and ensuring all endpoints are fully damage controlled.

In the second part of this series, we’ll focus on the strategic ways MSPs can adapt to this demonstrative need to effectively manage all endpoints—through the right security strategy and expertise—and set their business up to scale. Cyber threats will continue to change business as we know it, so here are some key ways to keep the cards in your favor.

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Topics: Cybersecurity and Threat Management, Managed Security Services

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