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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Meaghan Moraes

Meaghan Moraes is a Content Marketing Manager at Continuum, focusing on inbound and content marketing efforts surrounding cybersecurity and threat management. With several years of agency and tech marketing experience, Meaghan specializes in driving leads and conversion with her strategic and creative digital marketing content. In her spare time, she enjoys writing poetry, playing the piano, boxing, and exploring Boston’s best restaurants.
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Recent Posts

Explaining "The Cloud" to Your Clients [VIDEO]

Posted by Meaghan Moraes on November 12, 2018

How-to-Explain-the-Cloud

When it comes to solving the IT concerns of small- to medium-sized businesses (SMBs), “the cloud” is now a glaring contender. You’ve probably heard that the cloud has revolutionized business operations—because digital transformation is driving businesses to use multiple environments across on-premises and cloud. Yet, while it remains an industry buzzword, it’s not simple to explain what the cloud is to your prospects and customers that likely have many unanswered questions.

By clearly defining “the cloud,” demystifying common cloud misconceptions and offering recommendations for MSPs, this next video in our Explaining IT to Your Clients series will help guide you through those client conversations.

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Topics: Video, Explaining IT Series, Cloud Computing

Explaining "Phishing" to Your Clients [VIDEO]

Posted by Meaghan Moraes on October 8, 2018

Explaining Phishing to Your Clients

It’s National Cyber Security Awareness Month, and this week’s theme is all about security knowledge and education. Security education is key to keeping businesses and employees safe from cyber threats. In honor of this, our next video in our Explaining IT to Your Clients series will help you approach conversations with clients around one of the most pervasive threats facing their business: phishing. Tune in now to learn how to explain phishing to your clients and help keep them protected.

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Topics: Cybersecurity and Threat Management, Video, Explaining IT Series

Explaining “IT” to Your Clients

Posted by Meaghan Moraes on September 7, 2018

Explaining “IT” to Your Clients

When your profession is managing IT for your clients, you’re expected to know the ins and outs. You’re the expert, right? You’re the thought leader, the support system. But “IT” is a broad term.

Apart from your job title, how do you actually showcase your IT expertise to clients in a way that gets their buy-in, their trust, and their business long term? It’s all in the way you communicate.

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Topics: Business Development and Growth, Remote Monitoring and Management, Explaining IT Series

How to Break Bad IT Security Habits

Posted by Meaghan Moraes on August 7, 2018

How to Break Bad IT Security Habits

It seems like there’s always that one employee who’s not only careless when it comes to IT security, but also resistant to changing their habits—that inevitable hole in your systems that could easily crash your business. As an IT provider offering managed security, you have quite the undertaking to assume the responsibility of minimizing human error and strengthening your clients’ security posture. The question is, what does it take to break the bad security habits that have been embedded in countless SMBs?

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Topics: Cybersecurity and Threat Management, Security Awareness Training

Redefining Cyber Security: Win SMB Clients with The Right Message

Posted by Meaghan Moraes on July 26, 2018

Redefining Cyber Security: Win SMB Clients with The Right Message

Your clients are the main target of today’s ever-evolving cyber attacks, so why isn’t selling managed security services easier? To effectively market and sell your cyber security offering, you have to change the SMB mindset with the right positioning strategies.

In our recent webinar, Redefining Cyber Security: Win SMB Clients with The Right Message, we walked through cyber security go-to-market tips for MSPs as well as security conversation talking points to ensure SMB clients are on board. Here is a recap of the key takeaways you can leverage in your business.

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Topics: Cybersecurity and Threat Management, Managed Security Services, Webinar Highlights

Explaining Cyber Security to Your Clients

Posted by Meaghan Moraes on July 18, 2018

Explaining-Cyber-Security-to-Your-Clients

How do you explain to your SMB clients that their concept of cyber security is as relevant as yesterday’s breach news story? Would they believe you? Or worse, would they leave you? 

Think of your goals while considering theirs. Your eyes are on the prize; you’re emerging as a credible cyber security leader and expanding your managed services portfolio to include an advanced security offering. The managed security services market is projected to be worth $47.65 billion USD by 2023, after all.

Meanwhile, those SMBs that could benefit greatly from your security services typically assume that they’re already sufficiently protected from cyber threats with foundational tools. While they know that the modern security landscape—with threats advancing relentlessly—puts their businesses at risk, they have not yet bought into the urgency for a redefinition of cyber security in the context of their business future. Your client’s goal is to withstand cyber attacks and scale profitability—but they will not grasp that your managed security services are the bridge that can get them there unless that’s effectively conveyed.

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Topics: Cybersecurity and Threat Management, Managed Security Services

9 Cyber Security Resources Every MSSP Should Be Reading

Posted by Meaghan Moraes on June 29, 2018

9 Cyber Security Resources Every MSSP Should Be Reading

As an IT service provider offering managed security services, it’s critical that you’re staying up-to-date on the latest cyber security trends and advancements. With the latest cyber security information, education and conversation at your fingertips, you’ll be well positioned to stay ahead of the curve on latest threats and keep your clients protected.

For your convenience, we’ve compiled key third-party resources, including blogs, publications and other educational resources, as well as a detailed cyber security glossary. Check out our list below to brush up on your security knowledge!

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Topics: Cybersecurity and Threat Management, Managed Security Services

Transforming Managed Security: How to Offer Proactive, Detective and Responsive Security

Posted by Meaghan Moraes on June 19, 2018

Transforming-Managed-Security--How-to-Offer-Proactive,-Detective-and-Responsive-Security

Today, one in three security professionals lack the intelligence required to effectively detect and respond to cyber threats, according to a survey from Anomali. Where does this leave businesses, especially small-to-medium-sized businesses (SMBs) that are now the prime targets of cyber attacks? The reality is dire. In fact, 60 percent of SMBs go out of business within six months of a breach.

With advanced threats like hyper-targeted malware and ransomware, foundational security tools aren’t enough to keep SMB clients secure. Small businesses generally assume they are already protected from phishing, ransomware and insider threats, having historically secured their data firewalls, antivirus applications, or two-factor authentication. Those foundational security tools and policies are still required—but due to the modern threat landscape, additional layers of security need to be added into the equation to provide more complete and holistic protection.

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Topics: Cybersecurity and Threat Management, Managed Security Services, Continuum Security

Breaking Down the Major Cyber Attack Methods Tricking MSPs

Posted by Meaghan Moraes on May 15, 2018

Breaking-Down-the-Major-Cyber-Attack-Methods-Tricking-MSPs

Every person in IT—really every person in business today—is hyper-aware of their risk of getting breached. It’s real, especially for small-to-medium-sized businesses that lack the advanced security tools and expertise needed to remain afloat. Hackers are relentless and lurking everywhere, and MSPs are ultimately responsible for their entry, and the resulting damage, to their clients’ networks.

In order to detect suspicious activity faster and minimize as much harm as possible, it’s crucial that you understand the methods employed by cyber criminals. MSPs offering cyber security services will benefit from the following breakdown, which details the most common cyber attack tactics, key warning signs and tips to remain protected.

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Topics: Cybersecurity and Threat Management, Managed Security Services

4 Questions Your Prospects Will Ask You, And How to Answer Them

Posted by Meaghan Moraes on April 12, 2018

4-Questions-Your-Prospects-Will-Ask-You,-And-How-to-Answer-Them

At a growing MSP, engaging prospects is the fuel that will drive your business forward. But, this window of opportunity is narrow as a certain level of preparation and presentation is required to get it right. Prospects are just getting to know you—which gives you the chance to show them what your business is all about, how they’ll benefit from working with you, and that they can trust you. You’re asking them to put their business operation in your hands, after all. So, expect that they will have questions.

To prepare you for these sales conversations, we’ve collected the four most common questions prospects pose to their potential IT service provider, along with the answers that will best position you to sell. A little upfront prep can make a tremendous impression, so use these talking points to put your best foot forward and improve your sales close rates.

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Topics: Sales and Marketing, Client Acquisition and Management

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