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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Meaghan Moraes

Meaghan Moraes is a Content Marketing Manager at Continuum, focusing on inbound and content marketing efforts surrounding cybersecurity and threat management. With several years of agency and tech marketing experience, Meaghan specializes in driving leads and conversion with her strategic and creative digital marketing content. In her spare time, she enjoys writing poetry, playing the piano, boxing, and exploring Boston’s best restaurants.
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Recent Posts

The Accelerated Route to Success in the Managed Security Services Space

Posted by Meaghan Moraes on December 8, 2017

The Accelerated Route to Success in the Managed Security Services Space

The potential risks and damages associated with modern cyberattacks are escalating exponentially, and virtually every business has at least some level of vulnerability today. Without the right protection and preventative measures in place, your clients—particularly those in the SMB space—won’t stand a chance in today’s fast-paced and constantly changing threat landscape.

Security plays such an integral role in the modern IT environment. All service providers now need to be prepared to support it in order to survive and continue thriving. So how can MSPs accelerate their entry into the managed security space? The following points illustrate what it takes to build an effective, successful and scalable managed security services offering.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Building Your IT Business Throughout the Sales Funnel

Posted by Meaghan Moraes on November 16, 2017

Building Your IT Business Throughout the Sales Funnel

In the managed IT services business, your focus is not only on keeping your clients’ IT environment running smoothly, but also on building a thriving business for years to come. In order to effectively sell your services and achieve scalability, you need to differentiate your business from the rest. What are the unique benefits you can offer? How should your audience think of your brand? Who is your ideal audience and what’s the best way to speak to them?

Utilizing inbound marketing tactics will help you find more opportunities and close clients faster. Follow these proven steps to take full advantage of the sales funnel and, as a result, position your company as the clear solution for future clients.

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Topics: Sales and Marketing, Client Acquisition and Management

The Evolution of Antivirus: Part Two

Posted by Meaghan Moraes on November 1, 2017

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As the conversation around cybersecurity shifts in tone, managed service providers (MSPs) are starting to rework the delivery of their services in tandem with the changing market. So, what do these shifts entail exactly? In The Evolution of Antivirus: Part One, we looked at what has been traditionally referred to as “antivirus,”  and how it can (and should) be thought of as complete endpoint protection—because security is no longer a general means of “protection.” Today, it should be seen as a multi-layered approach to securing specific client vulnerabilities and ensuring all endpoints are fully damage controlled.

In the second part of this series, we’ll focus on the strategic ways MSPs can adapt to this demonstrative need to effectively manage all endpoints—through the right security strategy and expertise—and set their business up to scale. Cyber threats will continue to change business as we know it, so here are some key ways to keep the cards in your favor.

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Topics: Cybersecurity and Threat Management, Managed Security Services

The Evolution of Antivirus: Part One

Posted by Meaghan Moraes on October 25, 2017

The Evolution of Antivirus: Part One

In the past couple of years alone, the threat landscape has changed drastically. Viruses, Trojans, malware and similar programs are now a reality for modern businesses. Consequently, the need to vigilantly protect your clients’ endpoints from these threats is critical—and sometimes downright scary. With Halloween right around the corner, the conversation on where and how cyber attackers are haunting your clients’ systems is more timely than ever.

For many IT service providers, the shift in the threat landscape has led to a similar shift in how you define cybersecurity solutions. “Antivirus,” for instance, has become an outdated term. Antivirus is most commonly thought of as “a product that stops bad programs from infecting your device.” However, calling this “antivirus” is similar to calling every carbonated beverage “Coke.”

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Topics: Cybersecurity and Threat Management, Managed Security Services

The Game Plan for Handling Your Clients’ Security, Coach CISO: Chapter 3 [VIDEO]

Posted by Meaghan Moraes on October 20, 2017

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In the game of bringing an effective managed security solution to market, IT service providers are beginning to rethink their plan. While robust cybersecurity services are largely powered by technology, end users need more to remain truly protected.

Are you leveraging the power of people to enhance your security offering? If you haven’t yet considered what this entails, the following points will help you devise a reliable game plan for fighting cybercrime and arm your clients with a comprehensive security solution.

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Topics: Video, Cybersecurity and Threat Management, Managed Security Services

How to Increase the Success of Your Marketing Efforts with Buyer Personas

Posted by Meaghan Moraes on October 19, 2017

How to Increase the Success of Your Marketing Efforts with Buyer Personas

If you’re an IT service provider trying to improve marketing and scale business but you’re not quite sure why you’re getting stuck, here’s some comforting news: You’re not alone. I recently spoke to a number of Continuum partners when working at Navigate 2017’s Grow Your Business Hub—and my Buyer Persona Creation station (along with five other valuable marketing stations) was completely booked for just this reason.

When speaking to MSPs about how to increase the success of their marketing efforts with buyer personas, my colleague Joe and I advised that knowing your audience is really the foundation to achieving targeted and actionable marketing. Instead of sending out generalized messaging about your company to all clients and prospects, it’s crucial that IT providers adopt a persona-based marketing strategy in order to better resonate. Here are some steps you can take to get you there!

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Topics: Business Development and Growth, Sales and Marketing

Combatting the Top 3 Challenges MSPs Face When Delivering Cybersecurity Services

Posted by Meaghan Moraes on October 10, 2017

Combatting the Top 3 Challenges MSPs Face When Delivering Cybersecurity Services

The need to strengthen information security across all networks is now a universal truth. Yet, the demand for cybersecurity services is significantly outpacing the supply. For managed services providers (MSPs), this is a huge opportunity to simplify cybersecurity for their clients and grow their business.

In order to seize this chance to effectively protect your clients and increase profitability, it’s crucial that you establish a scalable formula for defining and selling your security services. Here’s where you can start.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 [VIDEO]

Posted by Meaghan Moraes on September 25, 2017

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 Video

At this stage in the game, nearly every businessperson understands the need for enhanced cybersecurity. This is especially true for small- and medium-sized businesses (SMBs) who are increasingly falling victim to cyber attacks, yet they are unable to effectively manage vulnerabilities on their own. This presents a major opportunity for managed services providers (MSPs) to step in and offer their clients security services equipped to protect them from the complex threat landscape.

MSPs know that today, offering security services is a must—but where most tend to fall short is when defining and deploying their security solution as a one-size-fits all model. When working to develop your managed security offering, it’s important to address specific client needs and meet their challenges with a solution that covers all of the bases. Here are some tips MSPs can use to effectively sell cybersecurity to clients and prospects.

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Topics: Video, Cybersecurity and Threat Management, Managed Security Services

The MSSP’s Guide to Handling Major Security Threats and Attacks

Posted by Meaghan Moraes on September 20, 2017

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Today, new cyber attacks seem to be occurring daily—never failing to one-up the last and deepen the fear among modern businesses. The biggest cyber scares in recent news involve Equifax and Kaspersky, two major companies that handle extremely sensitive data. The lack of cybersecurity in these two stories is particularly chilling because they bring to the forefront that everything—including personal identity and homeland security—is at risk.

So, how can MSPs step in and provide their clients the assurance that they’re keeping them protected—and how can this be best communicated? As MSPs march bravely into MSSP territory, the right approach to security will prove they can handle the cyber threats that continue to surround their clients’ networks. Let’s take a deeper look into these recent attacks and explore how MSPs and MSSPs can take control of cybersecurity threats such as these.

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Topics: Industry News, Cybersecurity and Threat Management, Managed Security Services

Meet the Newest Member of Your Security Team, Coach CISO: Chapter 1 [VIDEO]

Posted by Meaghan Moraes on September 18, 2017

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Today, the term “cybersecurity” is at the tip of everyone’s tongue, yet many business still struggle to find the right security talent for their team. With cybersecurity threats growing more sophisticated by the minute, companies across the industry are looking for that unique and innovative security solution that will help them survive the threat landscape. As a managed services provider (MSP), you are tasked with the responsibility of providing your clients just that. However, the big question remains: to what lengths will you go as an MSP to keep your clients secure?

Any business’ first line of defense starts with its employees, but not all are as informed and prepared as you’d think. Sometimes employees need a leader—or a coach, if you will—to guide them on security best practices. In some cases, you might feel as though you need to employ a full-time cybersecurity coach to stay on-site with your clients and keep their employees in line. To see what I’m talking about, I’d like to introduce you to the newest member of your security team, Coach CISO!

 

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Topics: Video, Cybersecurity and Threat Management, Managed Security Services

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