Strategy calls have always been a big part of my sales process. They're not only the best chance I have to get to know a prospect a little more before our relationship begins, but also an opportunity for me to provide some genuine value before we even get into the conversation of what things might look like if we work together.
On those strategy calls, I always make it a point to give whatever MSP owner I have the pleasure of speaking with a chance to ask questions. Without fail, there’s one question that comes up over and over again:
“How can I improve my website?”