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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Nate Freedman

Nate Freedman is the founder of Tech Pro Marketing, where he helps IT business owners win new customers with strategic inbound marketing. If you have any additional questions about using content to generate leads, or if you'd like to find out more information about inbound marketing in general, don't delay—contact Tech Pro Marketing today.
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Recent Posts

Here's How to Get Prospects to Listen to Your Sales Pitch

Posted by Nate Freedman on July 17, 2018

Here's How to Get Prospects to Listen to Your Sales Pitch

In the world of MSP and technology-related marketing, there’s a situation that is far too common that I think deserves a closer look. Feel free to stop me when this starts to sound familiar:

You've built and rebuilt your marketing strategy a number of times and you're finally starting to attract the new prospects that you need. There's one in particular that you've definitely got "on the hook," so to speak. You've worked hard to engage in some discovery conversations with them, you're continuing to work hard on building a mutually beneficial relationship with them, and... then it just seems to end.

You've got no problem getting someone's attention, but you're not able to do anything with that attention once you have it. People are hearing what you have to say, but they're not truly listening—at least not in the way that you need to get them excited about setting up a sales meeting.

So why does this happen and what can you do about it? You're about to find out.

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Topics: Sales and Marketing

Selling Managed IT Services to the Modern Buyer

Posted by Nate Freedman on June 20, 2018

Selling Managed IT Services to the Modern Buyer

As an inbound marketing professional with my finger on the pulse of B2B revenue generation, there's one thing that I can say with certainty: if you wake up in the morning feeling like the process of marketing and selling managed services is a little bit different than it was yesterday, not to mention a year or even five years ago, it's not your imagination.

You're actually onto something pretty important that is definitely worth discussing: the modern MSP buyer has changed, probably in more ways than you realize. It’s now up to you, the MSP, to change with your buyers, or you're only going to find yourself left behind.

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Topics: Sales and Marketing, Inbound Marketing

What Nobody Wants to Tell You About Paid Ads for Managed Services Providers

Posted by Nate Freedman on May 9, 2018

What Nobody Wants to Tell You About Paid Ads for Managed Services Providers

As the founder of Tech Pro Marketing, my background working with managed services providers and other tech-related businesses dates all the way back to the fax marketing days at my first computer repair shop job in 1998.

Since that time, I've seen the very idea of marketing continue to change and evolve. I've also seen a number of myths develop that, despite the better judgment of everyone involved, seem to rear their ugly heads time and again. But perhaps the most essential—and relevant—myth that we need to shatter for all time as soon as possible is the following:

Paid ads are not nearly as helpful for your MSP as you've been led to believe.

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Topics: Sales and Marketing, Inbound Marketing

Why We Use Content to Generate Leads, Instead of Sales to Chase Them

Posted by Nate Freedman on April 10, 2018

Why We Use Content to Generate Leads, Instead of Sales to Chase Them

As an inbound marketing professional with over two decades of experience working directly with IT-related businesses, I've seen the industry change in a variety of ways. I make it my business to see the forest for the trees, so to speak. I personally spend over $10,000 per year on coaching and mentorship to make sure that I'm always aware of the massive trends that are always lurking just over the horizon.

One of the most important—and broadest—changes I've seen develop has to do with how we go about chasing leads (or, more specifically, whether we do so at all).

Read More

Topics: Sales and Marketing, Inbound Marketing

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