Earlier this year, I wrote a piece about the value of using content to generate leads instead of using sales to chase them—and I'll be honest, the response was overwhelming. Out of everything that I've written up to this point—and I've published over 25,000 words, including one eBook, this year alone—that was the piece of content that received the most amount of feedback.
But at the same time, a lot of the questions I received all came from the same place—and it gave me a bit of a pause.
Most of the questions I got were some variation of "if you're supposed to sell value and not technical specifications in your content marketing, when do you introduce the technical aspects of your MSP services?"
The answer to that question, of course, requires you to keep a few key things in mind.