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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Nate Teplow

Nate's experience spans inbound marketing, content strategy, marketing communications and B2B lead generation. A proud Miami Hurricane alumni, Nate enjoys staying active, traveling to new places and performing A/B tests.
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Recent Posts

The Distinction Between MSP and MSSP [PODCAST]

Posted by Nate Teplow on February 7, 2018

The Distinction Between MSP and MSSP Podcast

A few years ago, we saw the industry make a significant transition from break/fix to what are now managed service providers (MSPs). Why? Because there was a need in the market for better, more robust IT services. Today, we’re seeing a similar trend—this time with cyber security.

The need for MSPs to bring security into their portfolios is very clear—and it’s a very significant shift. To talk more about how today’s market is converging toward security, we invited Joe Panettieri, Executive VP and Content Czar of ChannelE2E, on the latest episode of MSP Radio. Keep reading for Joe’s major takeaways on what defines an MSSP and how you can effectively bring new security services to market.

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Topics: Cybersecurity and Threat Management, Managed Security Services

How NOT to Write a Sales Email

Posted by Nate Teplow on February 2, 2018

How NOT to Write a Sales Email

I receive a number of sales emails and correspondence throughout any given week. Some pique my interest, some I just brush off and ignore. But I received one the other day that was just plain BAD!

Upon first glance, the email copy may not seem as horrendous. Below, however, I share and dissect the message to show MSPs how NOT to write a sales email and provide tips for your next prospect send! 

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Topics: Business Development and Growth, Sales and Marketing

Are You Getting the Most ROI out of Your Marketing Strategy?

Posted by Nate Teplow on November 17, 2017

Are-You-Getting-the-Most-ROI-out-of-Your-Marketing-Strategy-.png

I think everyone can agree on the importance of marketing today, but many IT service providers struggle with how much money and resources they should allocate to it. Marketing is an investment—it’s a collection of activities that must be continuously worked at and updated. But how can you ensure you’re making the most of your efforts if you’re limited on time and resources?

If this is a big concern for you, you’re not alone. I’ve helped many of our MSP partners optimize and scale their marketing strategy, and with these three essential tips I’m about to share, you too will be able to get the best return on your marketing investment. Keep reading to learn how to increase your overall marketing performance and define what metrics you should be tracking for long-term success.

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Topics: Sales and Marketing, Inbound Marketing

Welcome Continuum's New Vice President of Partner Success, Wayne Berkowitz [VIDEO]

Posted by Nate Teplow on September 7, 2017

Welcome Continuum's New Vice President of Partner Success, Wayne Berkowitz [VIDEO]

We are extremely excited to introduce Continuum’s new Vice President of Partner Success, Wayne Berkowitz! Wayne recently sat down for an interview to introduce himself and discuss his key priorities as he steps into this new role. Check out the video above to hear from Wayne himself.

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Topics: Partner Success, Continuum Team

Top 3 Takeaways from CompTIA ChannelCon 2017

Posted by Nate Teplow on August 25, 2017

Top 3 Takeaways from CompTIA ChannelCon 2017

It’s been almost a month since CompTIA ChannelCon 2017 wrapped up, and I finally found some time to sit down and digest all of the great content, ideas and meetings that came out of this year’s event. There’s so much going on in the IT industry and a lot for us all to be excited about, but we’re also faced with a number of challenges that we need to plan for and adapt to ensure the continued success of this industry.

To that note, I’ve summarized my top three takeaways from this year’s event that we should all keep in mind as we move forward together.

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Topics: Business Development and Growth, Industry News, CompTIA

How to Establish a Clear and Powerful Vision for Your MSP Business

Posted by Nate Teplow on July 18, 2017

How to Establish a Clear and Powerful Vision for Your MSP Business

As a managed services provider (MSP) owner, you’ve given everything to your business, but have you ever felt as though you’ve run out of steam or hit the ceiling? Don’t worry, this can be common for many entrepreneurs, businesses and departments. But if you take a step back and work to create a solid vision for your company—one that a team can rally behind—it can help you take your MSP business to the next level.

On a recent MSP Radio episode, we welcomed Mike Paton from EOS Worldwide to discuss how MSPs can create a clear and powerful vision for their company. Mike spoke from personal experience on why he decided to rethink his business’ mission and look for an operational model for his business, and here are his key insights.

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Topics: Business Development and Growth, Podcast

How to Identify Your Unique Selling Proposition and Differentiate Your Company

Posted by Nate Teplow on April 13, 2017

How to Identify Your Unique Selling Proposition and Differentiate Your Company

With the growing competition in the MSP landscape, developing a unique selling proposition is more important than ever. As the marketing continues to evolve and consolidate, it can be tough to identify and articulate what makes your MSP unique – especially in a services-based environment. You need to offer prospects an immediate glimpse of what sets your company apart in order to effectively sell your services and close more deals. So, how exactly can you make yourself stand out from all of the managed IT services offerings available?

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Topics: Business Development and Growth, Sales and Marketing, Podcast

Marketing KPIs All MSPs Should Be Tracking

Posted by Nate Teplow on March 28, 2017

Marketing KPIs All MSPs Should Be Tracking

In today’s increasingly-digital business landscape, everything is measurable. For growth-oriented MSPs, key performance indicators (KPIs) are essential in making sure your business is on a path to greater profitability and success. Now, there are certain profitability and sales KPIs you should be keeping track of, but what should you measure when it comes to marketing? If you’re looking to develop or refine an analytic strategy for your marketing efforts, here are some key metrics you should consider.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing

How MSPs Can Create a Profitable Cybersecurity-as-a-Service Offering

Posted by Nate Teplow on March 8, 2017

How MSPs Can Create a Profitable Cybersecurity-as-a-Service Offering.png

Cybersecurity has been a concern for businesses ever since they started building digital assets. It’s no new topic in the IT industry, either. Due to an increased reliance on technology and a heightened awareness around breaches, cybersecurity has now become a top priority. It's clear that the demand for cybersecurity services is growing rapidly, but many MSPs still find it difficult to establish an effective and profitable service offering. So, what exactly can MSPs do to get from needing a cybersecurity offering to actually having one?

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Topics: Cybersecurity and Threat Management, Podcast, Managed Security Services

How to Build a Successful BDR Line of Business

Posted by Nate Teplow on February 28, 2017

How to Build a Successful BDR Line of Business.pngThe backup and disaster recovery (BDR) market has seen tremendous growth over the last five years and presents a big opportunity for managed IT services providers. The small- and medium-sized businesses (SMBs) you serve now require effective disaster recovery and continuity planning as part of their daily operations, and MSPs are best-suited to deliver these services. However, many IT providers still struggle with developing a BDR line of business and profitably servicing their clients. So, what are some strategies MSPs can use to build, strengthen and deliver a successful BDR offering?

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Topics: Business Development and Growth, Backup and Disaster Recovery, Podcast

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