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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Peter Melby

Peter Melby is the CEO of Greystone Technology, a Colorado-based MSP who’s used a radically reinvented employee connection strategy as its primary competitive advantage. In 2016, Peter was named as one of Colorado’s Top 25 CEOs and Denver’s 40 Under 40. Greystone is annually recognized as one of the best places to work in Denver and currently has over 90 employees. Being a great place to work and giving employees the freedom to execute their genius for technology and customer service has enabled Greystone to average 40 percent annual growth for the past 14 years.
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Recent Posts

Making Your Way to $10M: Taking on the Future of IT

Posted by Peter Melby on August 24, 2017

Making Your Way to $10M: Taking on the Future of IT

Over the past couple of years, my company has evolved and grown to reach the $10 million mark and beyond. How did we accomplish that? Well, we tackled it in a handful of different ways—some of which I’ve laid out in my previous posts—but the most prominent was the exercise of constantly looking at ourselves and our industry in the mirror. By taking the time to consider the best plan of action and assess where we need to evolve and how we can innovate, our MSP business was able to remain relevant, competitive, and progressive.

To wrap up this series, I’m going to share how MSPs can take full advantage of the future IT has to offer. With that being said, here are a couple of key trends we’re seeing in the crystal ball.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Service Delivery and Operational Efficiency

Making Your Way to $10M: Getting a Seat at the Big Table

Posted by Peter Melby on July 11, 2017

Making Your Way to $10M: Getting a Seat at the Big Table

There is little that has been more valuable to our MSP growth than our ability to create strong relationships with CEOs and other key client executives. Executives are notorious for stonewalling IT initiatives for budgetary or other reasons, but these relationships have proved to be the opposite for us. The technical responsibilities of today’s executives are changing, and most would love to have a strong technical resource on which to rely.

In my previous post, I shared five ways you can use your company culture to your advantage in order to grow your MSP business. In this post, I'm going to switch perspectives from MSP owner to CEO. MSPs and IT professionals are often seen as mid-level business resources managed by the Operations Manager. The larger the organization, the lower it seems the MSP naturally sits in this organizational structure. However, if you want to be a $10 million MSP, you need to get a seat at the table. Here are some tips we've learned in our pursuit of building effective executive relationships.

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Topics: Business Development and Growth, Revenue Growth and Profitability

Making Your Way to $10M: Rethinking Company Culture

Posted by Peter Melby on June 13, 2017

Making Your Way to $10M: Rethinking Company Culture

Company culture is a complicated topic for many managed services providers (MSPs). If you’re struggling to build or define your own culture, it’s important to note that it can actually affect more than just your day-to-day. Personally, I want to look forward to coming into work every day, and I want our employees to feel the same way. Today, my company considers culture our greatest competitive advantage, but we got off to a rocky start. 

In the first post of this series, I talked about five important lessons all MSPs should know before beginning the journey to $10 million. In the second post, I discussed how you can optimize your current team for success. Now, it’s time to think about your company culture and how it can play a role in your business’ long-term growth and success.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Workforce Optimization and Employee Retention

Making Your Way to $10M: 5 Questions for Building a Team of Top Talent

Posted by Peter Melby on May 11, 2017

Making Your Way to $10M: 5 Questions for Building a Team of Top Talent

Talent retention seems simple: hire qualified people, treat them well, pay them fairly, and they’ll stay for life, right? Well, it’s not quite as simple as it sounds. Finding and retaining top talent is a hot topic, especially in IT market. As my MSP business has reached the $10 million mark, I’ve learned that how you approach talent can either drive your business’ success or lead to its failure. Unfortunately, there is no middle ground. If you want to set your business up for success and become a $10 million MSP, you need to focus on nurturing and retaining your rising stars. So, where can you start?

In the first post of this series, I talked about five important lessons all MSPs should know before beginning the journey to $10M. Now that we’ve started, let’s take a deeper look into how you can optimize your current team to ensure sustainable success. Here are five key questions you should be asking yourselves to help build a team of top talent:

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Topics: Business Development and Growth, Revenue Growth and Profitability, Workforce Optimization and Employee Retention

Making Your Way to $10M: 5 Important MSP Lessons

Posted by Peter Melby on April 11, 2017

Making Your Way to $10M: 5 Important MSP Lessons

Growing a business is exciting. In this industry, the idea of being a $10 million MSP is something many see as a top possible accomplishment. There are thousands of tips and best practices out there to help ensure we’re on the straight and smooth path to reaching this milestone. However, I have been down that path before, and let me tell you, it’s not as straight and smooth as you’d think.

The journey to becoming a $10M MSP is full of obstacles and reroutes, and you might even find yourself stumbling off one or two cliffs. If you aspire to take your business to the next level, you should beware that there will be challenges at every turn. In reflecting upon my own journey, I wanted to share a few important lessons that I’ve learned along the way. Making your way to $10M can be worth it, as long as you don't forget these key things:

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Topics: Business Development and Growth, Revenue Growth and Profitability

Selling Reality: 10 Principles to Sell Long-Term Success

Posted by Peter Melby on September 29, 2015

In my Navigate 2015 session "Selling Reality," I outlined four principles to consider when selling your services. Your quest to keep your clients begins before they ever sign a contract. Changing your mindset and actions can make it much easier to avoid the traditional gap between sales and service and ensure clients are clients for life. I've recapped my session and outlined six more game-changing principles for MSPs. Enjoy!

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Topics: Sales and Marketing, Navigate 2015

How to Dig Deep & Get to the Root of Customer Dissatisfaction

Posted by Peter Melby on July 21, 2015

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We are not a perfect MSP. Sometimes we screw up… big time. In recent years, we've started tracking client dissatisfaction events. We call them "losses," and we share them openly amongst our team in an attempt to gain a deeper understanding and prevent further mistakes. What we've found has surprised us:  

Our "losses" almost never occur because of incorrect actions. Over 75% can be traced back to an incorrect understanding of the problem.

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Topics: Customer Service

Why Does Bad Customer Service Still Exist?

Posted by Peter Melby on June 4, 2015

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Nobody underestimates the importance of customer service. I have yet to come across a service provider in the past 15 years who would state otherwise. It's laughable to see organizations use "customer focused" or "good with customers" as differentiator because it's equally as laughable to think about an MSP who would say they are "customer indifferent" or "content to be mediocre at giving service". Technology service companies are just as much service companies, if not more, than technology companies. We all get that customer service is critical to growth and survival.

This would be a very short and obvious blog entry if it weren't for one major point: The number one reason we see clients fire MSPs is bad customer service!  If we all understand how important this is, why is it still such a primary industry problem? 

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Topics: Customer Service

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