YES! In fact, it can and should be a cornerstone of your marketing strategy. Liking, following, and posting photos are just the tip of the iceberg. Social media has various uses: it can nurture client relationships, build your brand, and even generate leads and sales. Your client base is on social media, and most of them use it to help make purchasing decisions. If you're not in this space, chances are that your competition is. Why leave that money on the table?
With Social Media for MSPs: A Guide to Grow Your Audience, Brand and Business, you'll be armed with actionable strategies for not only setting up your social media accounts for success on Twitter, Facebook and LinkedIn, but you'll also learn, what to post, how to set yourself apart from your competition, how to generate leads and new business, how to increase your audience, and much more.
This is a an ebook designed specifically for managed IT services providers, with strategies to augment your social media presence no matter what your level of engagement today.
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Target the Right Prospects
It can be daunting to get your content, products and services in front of the right people, and even more difficult to get them to bite. But when you're not even targeting the right people, marketing can be near impossible. No matter the channel, your content needs to get in front of the people that are most likely to become your prospects and clients. One way to do this is through social media marketing.
Still, how can you determine who the right people are? To determine who you should be targeting your social media efforts at, you first need to evaluate your business objectives.
- Who are your current clients?
- Where are they located?
- What are their business goals?
Perhaps more importantly:
- Who do you want your clients to be?
- What are their goals?
- How are you able to help them succeed?
After answering those questions, you can kick your social media marketing strategy into high gear.
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