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Creating meaningful, useful marketing content can be difficult for SMB business owners. What constitutes good content? How do you know what content is best for your customer and/or your leads? In this week's episode of MSPtv, we chat with Rick Burnes, the Director of Product Marketing at Hubspot, and ask him how SMB's can craft effective marketing content to both engage customers and attract prospects.

Have any suggestions for an MSPtv episode? Want to give us your feedback? Email us at mspnow@continuum.net and let us know what you think!

 
Episode Outline:
 
  • [0:27] - Why is content important?
    • Creating content takes the place of paid advertising
    • Any content that is useful to your customers will pull them in
    • Builds karma
      • Answer useful, meaningful questions
      • Customers will build a trust with you
  • [1:24] - What are the first steps an SMB can take to identify their content?
    • Talk to your customers/prospects
    • Understand the persona you sell to
    • "Follow your customers home"
  •  [2:29] - SEO 101: Content Tactics
    • It is NOT SEO vs. content
      • SEO and content are one in the same
    • Content is like a lottery ticket for Google
      • The more content, the more opportunities and traffic
    • Streamline process of content, SEO, link building, etc.
  •  [4:48] - What are some types of content?
    • Valuable and time-consuming posts
    • Thought-leadership posts that answer a tough question
    • Posts that challenge accepted ideas
    • "Dessert" type posts (Top ten lists)
    • Create a balance between these posts
    • Create downloadable content

 

Find out how to build a successful marketing program.

Listen to Podcast