I am a big believer that in order to survive and thrive, MSPs must find new ways to add more value to their clients as their current service offerings become commoditized. Service providers have been overlooking a key asset they have had access to since the inception of managed services; their client’s data. By helping your clients collect and analyze the important metrics that affect their business, you add significant value to the relationship and to your client’s operation.
IT industry association CompTIA found 8 in 10 executives said they need better real-time analytics and improvement in converting data into actionable intelligence, and MSPs that capitalize on the growing demand for big data and analytics solutions could boost their revenues quickly.
So how can MSPs capitalize on this opportunity? Desktop as a Service (DaaS). One of the distinct advantages of partnering with the right DaaS platform is the access to information that is valuable to small business clients. From the DaaS platform you can easily track:
- Application utilization (most and least)
- Employee activity (most and least)
- Data downloading to local devices by employee
- Data utilization
This information can save your clients money while improving security, and there are many other metrics that could be collected and analyzed on behalf of small business clients. The key is finding additional scalable resources to help service providers with this effort.
Missed any of my previous blog posts, and want to catch up?
- Are You Prepared for the "Channel Eclipse?" Market Consolidation and the MSP Impact
- What Does the MSP of the Future Look Like?
- Attention MSPs, Opportunity Is Knocking. Are You Equipped to Answer?
- Having Trouble Keeping Up with IT Labor Demands? Cut Costs with the Cloud!
Want to learn about a new application that can help you aggregate and report your client’s important business metrics? Register for the 2015 Guide to Successful Cloud Strategy Webinar, scheduled for Wednesday January 21st, 2-3 PM EST!
By Gretchen Hoffman
By Paula Griffin