MSP Blog Logo

Cyber Security

Business Growth

Sales and Marketing

IT Services


Empowering Your MSP Business to Grow and Prosper—One Post at a Time


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

Read Now

DaaS + Data = Added Value for Your Clients

Posted January 19, 2015by James Lippie

I am a big believer that in order to survive and thrive, MSPs must find new ways to add more value to their clients as their current service offerings become commoditized. Service providers have been overlooking a key asset they have had access to since the inception of managed services; their client’s data. By helping your clients collect and analyze the important metrics that affect their business, you add significant value to the relationship and to your client’s operation.

IT industry association CompTIA found 8 in 10 executives said they need better real-time analytics and improvement in converting data into actionable intelligence, and MSPs that capitalize on the growing demand for big data and analytics solutions could boost their revenues quickly.


So how can MSPs capitalize on this opportunity? Desktop as a Service (DaaS). One of the distinct advantages of partnering with the right DaaS platform is the access to information that is valuable to small business clients. From the DaaS platform you can easily track:

  • Application utilization (most and least)
  • Employee activity (most and least)
  • Data downloading to local devices by employee
  • Data utilization


This information can save your clients money while improving security, and there are many other metrics that could be collected and analyzed on behalf of small business clients. The key is finding additional scalable resources to help service providers with this effort.


Missed any of my previous blog posts, and want to catch up?


Want to learn about a new application that can help you aggregate and report your client’s important business metrics? Register for the 2015 Guide to Successful Cloud Strategy Webinar, scheduled for Wednesday January 21st, 2-3 PM EST!

Register Now!  

A seasoned, self-motivated leader with a proven track record, Jim Lippie has a unique perspective on the channel. As the former President of IndependenceIT (iIT), one of the fastest growing cloud desktop companies in the World, Jim Lippie was responsible for helping the managed services (MSP) community identify opportunities to grow recurring revenue and add value to end-users. Lippie joined iIT and built a foundation for success, growing the partner base over 250% and increasing revenue nearly 300% over 18 months. Over the years, Lippie has developed his "Channel Eclipse" philosophy and has become a strong and outspoken advocate for the channel. His passion to help sustain the channel is what led Lippie to form Clarity Channel Advisors. He is now dedicating his experience to helping all of the companies in the channel ecosystem. Formerly, Lippie was the President and CEO of Thrive Networks, a Staples Company. He was responsible for guiding the company’s overall business operations and strategy with a vision of becoming the premier provider of outsourced IT support for emerging and mid-market companies. In 2006, Lippie spearheaded the company's successful acquisition by Staples. Under his leadership, Thrive tripled its revenue and doubled its employee base over a six year period. During his tenure, Thrive was consistently ranked as one of the most progressive managed service providers in the world according to MSPMentor. Lippie has also been named as one of the world's most influential people in the managed services industry three times (MSP Mentor). He has been quoted in hundreds of publications over the last several years and is a frequent speaker at industry conferences. Before being named President and CEO in 2005, he served as Thrive Networks' director of business development. Prior to joining Thrive Networks, Lippie was a partner at Client First Associates, a management and organizational development-consulting firm. He is the author of "Five Management Principles in One CREAD: A Management Guide to Live By" A native of Massachusetts, Lippie received his bachelor's degree in public relations and his master's degree in urban affairs from Boston University.

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
comments powered by Disqus