As a managed services provider (MSP), your core value and focus is delivering outsourced IT services. Referrals are a common way to gain new clients, but your business can't grow wholly on referrals.
Marketing is a valuable and effective tool for MSPs to promote value and capture interest that leads to sales. Finding the resources and outlining a formal marketing program can be challenging, but it doesn’t have to be difficult or expensive.
Here are some easy (and cost-effective) ways to market your services:
- Newsletters: There are a plethora of good and low-cost services that will allow you to easily create and distribute newsletters. All you need is a couple of short articles, a case study or new product specs.
- Local Advertising: Believe it or not, the Yellow Pages still work. So do local and regional newspapers and magazines, and they all have websites available for advertising as well.
- Social Media: You can easily and quickly develop a corporate persona on social networks such as Twitter and Facebook, to extend special offers and updates. Don’t forget about SMB web forums in your region, as well.
- Web Site: It’s important to update your site regularly. A website is a reflection of your company’s identity and value; it should look professional and convey confidence, expertise, stability and capabilities.
Marketing isn’t a necessary evil, it’s a business imperative. Don’t lose out on potential customers because they don’t know about you.
Watch our OnDemand webinar to learn more marketing strategies for MSPs
By Lily Teplow
By Courtney Swift