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The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Explaining "the Value of Your Services" to Your Clients [VIDEO]

Posted February 11, 2019by Meaghan Moraes


When you’re doing work for your clients behind the scenes acting as a remote managed IT services provider, it’s easy for them to overlook the value of your services. That’s why constantly reminding clients of the value you provide and making a strong case for your service delivery is so important. Here are some key points to focus on to get firm grasp on the value of your services and be able to explain them to your clients.

How to Communicate the Value of Your Services

Without proactive managed services, technicians could very well not see a critical alert until the day after it popped up, leaving the business unable to operate. The MSP removes that risk and essentially keeps businesses alive. Best of all, it’s something in the background that your customers don’t have to worry about. All the work to prevent hiccups is done, so the end user can focus on running their business. 

Being more proactive in the way you manage technology allows MSPs to respond to issues before they get out of hand—and it allows you to offer clients a better view of the overall health of their IT environment. Ultimately, you’re ensuring your clients’ systems are continuously monitored and managed, 24/7/365—which saves them a significant amount of resources and helps them focus on their core business.

Watch the video above to get more tips and suggested talking points to effectively articulate just how valuable your services are to your clients!

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Meaghan Moraes is Continuum's Blog & Social Media Manager, managing the MSPblog and Continuum's social platforms. With several years of inbound and content marketing, B2B tech marketing and corporate social media management experience, Meaghan specializes in engaging and nurturing audiences with strategic and creative digital content. In her spare time, she enjoys writing poetry, playing the piano, boxing, and exploring Boston’s best restaurants.

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