The backup and disaster recovery (BDR) market has seen tremendous growth over the last five years and presents a big opportunity for managed IT services providers. The small- and medium-sized businesses (SMBs) you serve now require effective disaster recovery and continuity planning as part of their daily operations, and MSPs are best-suited to deliver these services. However, many IT providers still struggle with developing a BDR line of business and profitably servicing their clients. So, what are some strategies MSPs can use to build, strengthen and deliver a successful BDR offering?
On a recent episode of MSP Radio, we sat down with Continuum Partner Ethan Tancredi, President of MySherpa, to chat about how he's been able to establish a profitable and scalable BDR service offering for his clients. Here’s some advice from Ethan on how to position your services as a valuable, business-critical solution that will protect your clients:
“We try to keep it very simple for our clients…once we explain it in those terms and as an insurance program, our clients really get it at that point and go ‘oh yeah, I understand.’ And what really brings it to light is all of the news about ransomware and cryptoviruses. They understand that having a solution that is robust and can get data back quickly is critical.”
Here’s what Ethan has to say about how leveraging the right BDR solution has helped him build strong client relationships and allocate his team more effectively:
“A BDR solution can take a ton of time, and one of the reasons we love the Continuity247 solution is that we can have the NOC paying attention to those alerts, fixing backup issues for us when they happen. My engineers are more valuable interfacing with clients from a customer-service standpoint, because at the end of the day, we are a customer service business more so than an IT business. We happen to provide IT services, but our clients are going to care about us because we provide great customer service. Spending time fixing a backup or making sure backups are running, they don’t see that necessarily.”
Continuum’s fully-managed Continuity247 platform empowers MSPs to embrace and capitalize on the era of cloud business continuity by delivering market leading backup and data protection services to your clients. And because Continuity247 is directly supported by 700+ NOC technicians, you’ll be able to substantially extend your breadth of expertise and cost-effectively deliver continuity services while generating impressive margins. Want to try it out for yourself? Click here to start a free trial of Continuity247!
To hear more from Ethan Tancredi about his success in the BDR market, click here to listen to this episode! As always, you can head on over to the Continuum Podcast Network to tune into our latest shows and episodes.