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How to Solve the MSP Marketing Struggle

Posted April 18, 2017by Meaghan Moraes

How to Solve the MSP Marketing Struggle

Business growth: it’s on every MSP’s mind yet tends to fall to the bottom of the list when it comes to your day-to-day tasks. As a business owner, you’re constantly dealing with endless moving parts, so conserving your time and effort is really the only way to scale your business. Maybe you haven’t been focusing on marketing—even though it is circled and underlined three times on that to-do list—or maybe you’re taking a whack at this seemingly foreign concept.

The key point to consider here is that when you do marketing, it’s crucial that you understand how to do it right. So, what’s the first step in solving the MSP marketing struggle? You must develop and deploy an effective marketing strategy.

To guarantee continued growth, use the tips outlined below to ensure your company is attracting and retaining ideal potential clients with your marketing efforts.

Modern Marketing Plan for MSPs

In today’s noisy market, consistent and valuable engagement with your prospects is increasingly challenging. However, it’s still possible to seamlessly and cost-efficiently grow your business when you adopt a relevant marketing strategy.

A modern marketing program can include a number of variables, such as:

  • Automated email marketing or “drip campaigns”
  • Lead prospecting and insights
  • Inbound marketing efforts
  • Automated social media marketing 

Let’s break down each of these variables.

Automated Email Marketing

In order to market efficiently, you have to be consistent. One-off blogs, emails or social posts simply won’t move the needle enough; however, remaining top-of-mind with your prospects will. Automated email drip campaigns keep you in touch with all of your leads throughout the sales cycle, ultimately translating into higher conversion and close rates. Automating this process will allow you to “set it and forget it,” essentially leading a prospect from a cold lead to a customer with the right messaging at the right stage of the buyer’s journey—all with minimal work required.

Lead Prospecting

The real key to marketing success is understanding how to address and satisfy your clients’ needs. First, it’s imperative to dig into what interests your audience and how they’ve been engaging with your marketing and sales tactics. Creating buyer personas will help keep your approach targeted and deliver high-quality leads, as will using a platform that offers in-depth consumer insight.

Inbound Marketing Efforts

Inbound marketing is your answer to serving and satisfying your increasingly tech-savvy, educated and connected end users. The inbound approach enables prospects to find the solution to their specific problem through targeted and optimized digital content. It all comes down to leveraging how buyers prefer to consume and creating an organic experience that meets their needs and builds trust.

Social Media

Without a doubt, social media is a staple of modern marketing. However, dedicating the time and attention it takes to run a successful social media strategy often leaves most MSPs feeling overwhelmed. Much like your email drip campaigns, you can schedule and automate posts that position you as a valued information source, so you can set it and forget it to remain efficient and streamlined.

By integrating these essential marketing tactics into your strategy, you will see more success attracting new clients, further engaging with existing clientele and increasing return on your hard-earned marketing dollars.

Take a deep dive into MSP marketing with our informative eBook!

Meaghan Moraes is Continuum's Blog & Social Media Manager, managing the MSPblog and Continuum's social platforms. With several years of inbound and content marketing, B2B tech marketing and corporate social media management experience, Meaghan specializes in engaging and nurturing audiences with strategic and creative digital content. In her spare time, she enjoys writing poetry, playing the piano, boxing, and exploring Boston’s best restaurants.

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