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Ignoring Mobile Device Management: IT SNAFU Day 7

Posted December 18, 2014by Brandon Garcin

Bring-Your-Own-Device (BYOD) and IT mobility initiatives are creating quite an impact on businesses today – both from a productivity and management standpoint. Employees are demanding access to corporate data and applications from personally-owned devices, and initial approaches to mobile device management (MDM) are now falling short in increasingly-complex and interconnected offices.

And although there’s no shortage of benefits to supporting BYOD – improved workforce productivity and employee satisfaction, greater control over mobile data and applications, and more – adoption rates can vary significantly from one business to the next.

In fact, according to an infographic from Techaisle, a global SMB IT Market Research and Industry Analyst organization, IT mobility shoppers can be segmented into three buckets:

  • aggressive adopters
  • steady movers
  • fence sitters

Each segment has a unique attitude towards mobility, its usage, and impact. For instance, 50% of aggressive adopters are actively implementing mobility solutions – and 35% are planning to implement them. 

Want to learn more about MDM adoption rates among SMBs today? Check out the full infographic here – it’s brimming with valuable data and insights from Techaisle!


The Mobile Opportunity for MSPs

Once a business decides to implement an MDM policy, it’s your job as an MSP to show them how a managed mobility offering can provide added security, peace of mind, and a handful of impressive benefits. To get started, however, you’ll first need to find an MDM solution that’s right for your portfolio.

Our white paper MDM for MSPs: Make the Most of BYOD takes a look at key MDM features, capabilities and purchase considerations, so you can have the info you need to make an informed decision around IT mobility management. Wondering what’s inside? Here’s a quick excerpt:

This [MDM] trend is creating vast opportunities for managed IT services providers (MSPs) to step in and help clients maximize the benefits of IT mobility in a careful, timely and cost-efficient manner. To do so, however, you’ll need to find a multi-platform mobile device management solution that can monitor and secure devices, content and applications.

Because individual point solutions often leave customers wanting, the focus in the channel is to leverage more comprehensive MDM tools — many being offered by remote monitoring and management (RMM) platform providers who already deliver the underpinnings of popular managed IT services offerings.

Technology Capabilities & Considerations

The need for efficient mobile device management may be obvious, but the exact requirements for effective mobile management are often less apparent. Many small businesses — and the MSPs who serve them— discover only through trial and error that important aspects of MDM have been left wanting or ignored completely. The broad availability of point solutions of various capabilities and quality has only exacerbated the problem. As a result, MDM technologies have remained in a largely nascent phase of adoption.

Download the full resource to discover 8 must-haves in your MDM solution, and remember – the opportunity is out there, and bringing a managed MDM offering to the table can help you provide customers with true confidence and peace of mind when it comes to BYOD. Oh, and you’ll add some nice new recurring revenue to your bottom line too.

Techaisle SMB Mobility Segmentation Infographic



Another holiday treat is up for grabs!


Learn how to proactively manage BYOD with MDM!

Brandon Garcin is Continuum's Director of Content Marketing, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.

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