Information Security: SMBs Need It, MSPs Can Provide It.pngThe statistics we see today regarding information security are alarming, sometimes even numbing. Year after year, cyberattacks continue to escalate in frequency, severity and impact – causing businesses of all sizes to now require services that harmonize security and IT solutions. As an MSP, how can you provide stability to businesses who need to strengthen their IT security posture?

Cybercrime is a field that moves so quickly, many struggle to keep up with it. Small- and medium-sized businesses are no exception – over half of SMBs have suffered a cyberattack in the past year. If your clients haven’t yet been targeted, they’re probably worried about it. Which means you as their managed service provider should also be concerned. However, when SMBs outsource their information security needs to an MSP, it can redefine how they operate their cybersecurity and privacy programs and help them become better prepared for the growing amount of threats.

While many organizations are beginning to proactively adopt key security technologies, many SMBs are lagging because they lack the ability and resources to keep up – causing them to be ill-prepared. But this is where partnering with an MSP can be most beneficial. By offering managed security services, MSPs can help these businesses address two major IT security challenges: the cybersecurity skills gap and budget constraints. So how can you convince clients and prospects of this? Show them just how unprepared they are for today’s cyber threats! To help you get started, we’ve gathered data from PWC’s Global State of Information Security Survey 2017 that you can use in your next sales presentation.

See the chart below:

Information Security- SMBs Need It, MSPs Can Provide It-Chart.png

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When presenting this chart in your sales proposal, use the following talking points to speak to the value of your managed services and security expertise.

The Best RMM Can Enhance Security in 2017:

Few capabilities are more fundamental to proactive threat management than real-time monitoring. However, almost half of respondents say they don’t actively monitor and analyze threat intelligence to help detect risks and incidents. To get the most value, threat intelligence must be actionable. That means the information must be appropriately prioritized, highly accurate and meaningful to your business—and delivered in real time. A proactive remote monitoring and management (RMM) solution can perform this function for you and help keep track of the health and security of your entire network. Our RMM solution is also coupled with antivirus, which can provide actionable alerts, protection against potential threats and help enhance the defenses of your network and your overall business.

Threat Assessment and Management:

We can be the cybersecurity team you can count on to eliminate your business’ vulnerabilities. Along with our services, we can provide network assessments to ensure your businesses is prepared to thwart off any potential threats. This can not only uncover potential weaknesses in your security posture, but also provide you with peace of mind knowing that your defenses will be at full force when you’re faced with a cyberattack.

A Cost-Effective Extension of Your Team:

Technology alone won’t turn around the state of cybersecurity. You need people in place as your first line of defense. However, cybersecurity talent is hard to come by all on your own. If you team up with us, we can not only provide you with services to keep your business protected, but also provide access to security expertise that you could not otherwise employ on you own payroll.


Continuum Partners: In continuing our commitment to help you accelerate sales through ongoing marketing support, every week we will be uploading customizable PowerPoint templates with relevant charts and data that you can use in your own decks. And because it's white-labeled, you'll be able to add your own logo and branding to stand out against the crowd! Just keep checking back on the Partner Support Portal for files to download!

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Download Cyber Security Sales Success Kit 2018