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For years, businesses have relied on MSPs to protect their on-premises data. Now, as SaaS solutions like Microsoft Office 365, Salesforce.com, and Google G Suite gain popularity, most companies assume their SaaS providers take the same responsibility for data in the cloud. But they don’t—and that misconception can leave critical data at risk. Of course, if something does go wrong, it’s the MSP who’ll most likely take the blame anyway.

To ensure the best results for their customers, and avoid unproductive fingerpointing after the fact, MSPs need to take the lead on backup and recovery for SaaS data just as they do for data stored on-premises. After all, when customers lose data, nobody wins.

Why SaaS Backup is Serious Business

These are dangerous times to leave data at risk. A recent Cybercrime Survey from PwC found that seven out of 10 companies had been hit by a cyberattack during the preceding 12 months—with an average data recovery cost of $150,000.

As SaaS gives users greater control over the data within an application, it becomes far more difficult for IT and security teams to maintain protection. Similarly, the complexity of SaaS architecture increases the likelihood of security gaps and misconfigurations. All it takes is one malicious insider—a disgruntled, corrupt, or simply mischievous employee—to wreak havoc.

Put simply, SMBs who lack third-party backup and recovery for their SaaS data are on thin ice. And when it breaks, they’re all too likely to point their fingers in the wrong direction.

How to Keep Your Clients' SaaS Data Safe

While some MSPs already offer limited SaaS backup services, they tend to be limited to simpler use cases like email-only and OneDrive files. Shared data like SharePoint and Microsoft Teams pose a greater challenge requiring a deeper integration into Office 365.

For both MSPs and their customers, the key is to make data backup and recovery both comprehensive and simple—as well as fast. When critical data goes missing, time is of the essence. As you introduce backup and recovery services for SaaS data, focus on the features and capabilities that matter most to your customers.

When something goes wrong, a smaller business will feel more comfortable turning to the MSP for help—in large part because of the trust you’ve built as a partner and advisor. By helping them ensure the safety of their SaaS data, you can extend that relationship once more with a promise that you’ll be there for them when the big companies aren’t. It’s one more way you can differentiate your role as an indispensable part of your customer’s success.

To learn more about the risks involving SaaS data and what the best MSP backup practices are to ensure your clients' valuable information is protected, download our new white paper, SaaS Data Backup - Everything You Need to Know (and Do) About It!