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Learn a New Skill, Add MDM as an Offering: IT Resolution 5

Posted January 16, 2015by Brandon Garcin

Well, we’re halfway through January – and according to data from the University of Scranton, about 30% of New Year’s resolutions in the U.S. have likely already been thrown out. In fact, the study last year claimed that only of Americans actually achieve their resolutions. Those aren’t great odds.

We want to help improve your chances of success, particularly when it comes to business growth. And while I’m no weight loss expert, nor am I any sort of financial advisor, I can think of one “traditional” resolution that fits in quite nicely with our IT and business development theme – learning a new skill.


New Year + New Skill = New Revenue

For managed services providers (MSPs), the New Year presents a great opportunity to expand your technology services portfolio. And with so much buzz around bring-your-own-device (BYOD) and mobile device management (MDM) these days, now is the perfect time to consider adding a mobility offering into the mix. 

We’ve had our eye on MDM trends lately – I recently wrote about the mobile opportunity for MSPs, with some interesting data from Techaisle regarding SMB mobile adoption rates. I also touched on the inevitable influx of new mobile devices after the holidays as part of our IT snafus blog series.

So forget about that 8% - let’s look at some statistics worth getting excited about:

  • By the end of 2015, there will be 1.3 billion mobile workers (IDC) [source]
  • 67% of SMBs view mobile solutions as critical to their business (SMB Group) [source]
  • Only 30% of respondents in a 2014 mobility survey had a formal policy in place (CompTIA) [source]

The message here is clear: businesses want to support BYOD, and SMBs are looking for trusted technology partners and advisors to help guide them successfully navigate the challenges and security concerns around IT consumerization.


MDM is Calling: Does Your Business Have an Answer?

To help you understand MDM and BYOD as they relate to managed services, we’ve published a new eBook entitled MDM is Calling: Does Your Business Have an Answer? Here a quick excerpt:

Terms like “BYOD” and “IT consumerization” that were once considered mere buzzwords have become part of our daily tech vocabulary, and the influx of personally-owned mobile devices entering the workplace isn’t showing any signs of slowing down.

In fact, Gartner predicts that by 2017, half of employers will require workers to supply their own mobile devices for work purposes. The analyst firm also forecasts that by 2018, 70% of mobile professionals will conduct their work on personal smart devices. For MSPs and IT solution providers, the message is clear: SMBs want BYOD, and understand its benefits – but in many cases simply aren’t sure how to actually draw up and implement an effective mobile device management (MDM) policy.

The good news? This creates a golden opportunity for you to step up and demonstrate your value as a service provider. After all, mobile devices are simply another endpoint to be monitored.

Other topics covered in the eBook include:

  • Why Do Businesses Have to “Manage” Mobile Devices?
  • Verticals & Targeted Mobile Opportunities
  • Key Features & Purchase Considerations
  • So... How Do I Actually Make Money From This?


Discover why a managed MDM offering may be the perfect new “skill” to learn this year!

Brandon Garcin is Continuum's Director of Content Marketing, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.

Topics: Business Growth, RMM

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