What a great week of channel news and blog posts! If you missed any of the top stories, this recap is for you. Think we missed a noteworthy headline? Send us the article link in the comment section below! Without further ado, may we present your MSP weekly digest...
The One Story You Can't Afford to Miss!
Midsize Insider, Marissa Tejada @tejadamarissa
"Cloud computing has entered a new and exciting era. No longer is it just a service that companies are thinking about, firms are now entering what Forrester Research calls a "hypergrowth" phase in which the cloud is being implemented throughout the total IT infrastructure."
Cool Infographics, Randy Krum, @rtkrum
Telecom Ramblings, Matt Smith, @TelcoRamblings
Midsize Insider Shawn Drew @MidmarketIBM
CRN, Steven Burke, @CRN
"No matter how you cut it, customer adoption of the cloud is happening at a faster pace than anyone anticipated, and it has all comers scrambling to play catch-up in what is sure to be an era of heightened channel conflict."
Redmond Magazine, Kurt Mackie, @RedmondIT
BRB Gotta BDR
"Your data and backup disaster recovery (BDR) customers may not always know what's best for them when it comes to backing up critical data -- or do they?"
Sales AND Marketing...NO SILOS!
@sphomerun, Joshua Feinberg
Buffer, @kevanlee Kevan Lee
LinkedIn, Tracy Sestili, @tracysestili
"We need to realize that our role is changing within our organizations, and how critical it is to break down any lingering barriers between sales and marketing and, in fact, [between] any other function inside the company -- anything that gets in the way of building a seamless connection with our customers[.]" ~Sherri Liebo, Vice President of Cisco Global Partner Marketing~
SMB Nation, Brian Ferguson, @smbnation
SMB Nation, @smbnation
"The goal of your marketing should be to establish your organization as an expert on business continuity. Take the sincere approach that you can help the business community prepare for whatever life throws at them. Through educational marketing campaigns, you position your organization as a trusted partner rather than just an IT vendor."
BYODoing Your Part?
Business 2 Community,Tricia Meyer, @B2Community
"Bring Your Own Device (BYOD) policies must be implemented carefully, to bolster positive outcomes and mitigate security risks. Cisco has found that, because many companies implement BYOD in a piecemeal fashion, rather than strategically, their savings are greatly reduced."
HealthIT Security, Patrick Ouellette, @SecurityHIT