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Sales and Marketing

8 Strategies for Cross-Selling and Upselling Your Current Clients

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8 Strategies for Cross-Selling and Upselling Your Current Clients

One of the most effective ways to grow your business is by expanding your services with your current clients. If you're looking for quick wins, here are some strategies that will help you cross-sell and upsell your clients.

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How to Increase the Success of Your Marketing Efforts with Buyer Personas

Posted by Meaghan Moraes on October 19, 2017

How to Increase the Success of Your Marketing Efforts with Buyer Personas

If you’re an IT service provider trying to improve marketing and scale business but you’re not quite sure why you’re getting stuck, here’s some comforting news: You’re not alone. I recently spoke to a number of Continuum partners when working at Navigate 2017’s Grow Your Business Hub—and my Buyer Persona Creation station (along with five other valuable marketing stations) was completely booked for just this reason.

When speaking to MSPs about how to increase the success of their marketing efforts with buyer personas, my colleague Joe and I advised that knowing your audience is really the foundation to achieving targeted and actionable marketing. Instead of sending out generalized messaging about your company to all clients and prospects, it’s crucial that IT providers adopt a persona-based marketing strategy in order to better resonate. Here are some steps you can take to get you there!

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Topics: Business Development and Growth, Sales and Marketing

Defining Your Value Proposition: Six Keys to Success | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 16, 2017

Defining Your Value Proposition

One of the biggest challenges in MSP sales and marketing today is differentiating yourself from your competition—but with the right value proposition, your organization can stand apart from the rest with every pitch and presentation you make. Tune into this episode of The Weekly Byte to uncover six keys to creating an effective value proposition!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Equip Your Sales Team for the Pitch and Close

Posted by Lily Teplow on October 11, 2017

If you expect to grow your managed IT services business by closing more prospects, you can't leave your sales team to do all of the work alone. Salespeople can be that perfect combination of charismatic and trustworthy, but none of these skills can be put to use if they also have a limited understanding of your business and services. Your sales team needs to not only understand your products inside and out, but also the capabilities of your organization, as well as internal processes and the benefits of working with your company and solutions.

Once your sales team understands the main selling points for your offering and can discuss them with ease on a pitch or qualifying call, you have to help them communicate this information in a digestible and reader-friendly format that enables the sale. How has your progress been in winning new accounts and growing your business? Learn how to better assist your sales team by keep reading!

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Topics: Revenue Growth and Profitability, Sales and Marketing

5 Website Mistakes That Are Hurting Your Google Ranking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 9, 2017

5 Website Mistakes Hurting Your Google Ranking

Google’s search algorithm is complex and constantly changing, and if your website isn’t keeping up with the latest trends and expectations you may find yourself falling through the ranks and losing visibility. In this episode of The Weekly Byte, we cover five website mistakes that may be hurting your Google presence—tune in now to avoid these pitfalls! 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

6 Ways to Transform Your Website into a Lead-Generation Engine

Posted by Lily Teplow on October 6, 2017

6 Ways to Transform Your Website into a Lead-Generation Engine

Today, a solid presence on the web is a must-have for businesses. A great website can help you drive valuable leads into your sales pipeline and generate a steady stream of prospects to engage with. However, this is all dependent on if you’ve got the right content and layout.

So, what makes an MSP website most successful? Well, I’ve had the chance to look at a look of MSP websites—whether it be in my day-to-day or at the Grow Your Business Hub at Navigate—and I’ve noted a few key essentials. Let’s go over the six elements to include on your website in order to generate more leads and create a positive experience for your users.

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Topics: Sales and Marketing, Website Optimization and Design, Lead Generation

How to Make the Most of Live Events: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 2, 2017

How to Make the Most of Live Events

Live events are a great way to get some facetime with your prospects and customers—but with so many events and meetups taking place these days, it can be difficult to know how and where to spend your time. Tune into this episode of The Weekly Byte to discover how to make the most of live events as either an attendee or a sponsor!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

6 Types of Blog Posts (and When to Use Them): The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 25, 2017

6 Types of Blog Posts and When to Use Each

A blog is the perfect vehicle for publishing content that attracts new prospects to your website, educates readers and generates leads—but what types of posts should you actually be creating to maximize your blog’s effectiveness? In this episode of The Weekly Byte, we explore six types of blog posts and discuss when to use each!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

3 Steps to Boosting Client Acquisition and Management

Posted by Richard Hatfield on September 22, 2017

3 Steps to Boosting Client Acquisition and Management

As an account executive at a growing IT services business, it can be hard to define a great end-to-end sales process for your business, especially when no client or prospect is ever the same. Acquiring and retaining new clients can help your business achieve higher levels of revenue and profitability, but what happens when you hit a standstill? What can you do when you’re left wondering “how can I better sell my IT services, reduce churn, and grow my business?

These are challenges almost every managed services business has faced, but it’s exactly why I’ve created a four-step plan that helps MSPs sell with ease and streamline their operations for lasting growth. So, without further ado, here is my four-step plan that will help you set the right expectations for clients, optimize your operations and achieve higher levels of client retention and satisfaction.

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Topics: Sales and Marketing, Client Acquisition and Management

How and When to Refresh Content: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 18, 2017

When to Refresh Your Content

Content may be king, but that doesn’t mean you need to reinvent the wheel every time you want to create an asset. In fact, repurposing and refreshing existing resources can at times be even more valuable than building something new from scratch! In this episode of The Weekly Byte, we explore exactly how and when you should refresh your content—tune in now to learn more. 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Website Navigation Best Practices to Improve UX: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 11, 2017

Website Navigation Best Practices to Improve UX

Navigation is one of the most important elements on your website—it helps direct traffic, shows your users what type of content lives on your website, and more. But without proper organization, effective language and other important components, your navigation may actually deter visitors and prevent them from engaging with your website. In this episode of The Weekly Byte, we offer several best practices to help you optimize your navigation to improve the user experience (UX) of your website!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Video Marketing 101: Q&A with Our Award-Winning Team

Posted by Lily Teplow on September 8, 2017

Video Marketing 101: Q&A with Our Award-Winning Team

We all know that a picture is worth a thousand words—but what about video? Today, marketers are responding to audiences' shorter attention spans by making content more interactive and visual—and it's paying off. In fact, videos are responsible for 74 percent of all internet traffic in 2017, according to data from Syndacast. So, if you don’t already have a video marketing strategy in place, you could be missing a tremendous opportunity. Managed services providers (MSPs) can leverage video marketing to engage with their target audience, market their IT services, and promote their business. But where exactly can you start?

Recently, the video team at Continuum won a 2017 Videographer Award of Excellence for our Continuity247 Archive video. I sat down with Joel Burgos, Digital Animator at Continuum, to discuss not only what this award means to him, but also the importance of video marketing today and how MSPs can work to implement it into their overall marketing strategy.

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Topics: Sales and Marketing, Video

6 Steps to Mastering MSP Sales

Posted by Robert Kocis on September 6, 2017

6 Steps to Mastering MSP Sales

As a managed services provider (MSP), you’re primarily focused on delivering exceptional IT services to clients and optimizing your efficiency. However, this may cause you to let sales and marketing slip to the bottom of your list of priorities. But when you’re busy managing your existing client base, how can you ensure that you’re filling the sales pipeline and growing your MSP business?

Running a business is hard enough without also having to be a sales expert. Follow the following six steps to improve your sales effectiveness.

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Topics: Revenue Growth and Profitability, Sales and Marketing

How to Generate New Leads from Existing Customers: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 4, 2017

How to Generate New Leads from Existing Customers

Are you leveraging your existing customer base to generate leads and win new business? If you’re relying exclusively on traditional prospecting techniques, you may be leaving opportunities on the table—but don’t worry! In this episode of The Weekly Byte, we explore how to tap into your customer network to generate new leads. 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Increase Your MSP Sales Opportunities by Going for “No”

Posted by Paul O'Donnell on August 29, 2017

How to Increase Your MSP Sales Opportunities by Going for “No”

As a managed services provider (MSP), you’re always looking for ways to gain more leads and drive business growth. All your sales and marketing efforts may be directed towards getting that “yes” from your prospects and adding another number to your potential client tally, but what if I told you that you could have more success with going for the “no” instead.

Although this might sound like a fast track to sales failure, this strategy can help you better understand your prospects’ needs, get to the root of the problem, and increase your sales efficiency. So, whether you have a dedicated MSP sales team or are a one-man-band, here’s how you can increase your sales opportunities by going for the “no.”

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Topics: Business Development and Growth, Sales and Marketing, Client Acquisition and Management

On-Page vs. Off-Page SEO: Which is More Important? | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 28, 2017

The Weekly Byte Episode 69

There’s no denying the value that an effective search engine optimization (SEO) strategy can bring to your marketing and sales efforts—but should you be spending more time focusing on on-page or off-page SEO? In this episode of The Weekly Byte, we explain the difference between these two tactics and explore whether one is more valuable than the other as you look to boost your lead generation efforts!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Align Your Content with Buyer Stages: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 21, 2017

The Weekly Byte Episode 68

Content plays a crucial role in your marketing and sales efforts—but in order to maximize its effectiveness, you’ll need to align your resources with appropriate buyer stages to ensure you’re using the right assets at the right time. In this episode of The Weekly Byte, we explain how to map your marketing materials to your sales funnel to increase conversion rates and reduce sales cycles!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Build an SEO Strategy Part 3: Long-Term Planning | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 14, 2017

The Weekly Byte Episode 67

Ready to take your Search Engine Optimization (SEO) program to the next level? Now that we’ve had a chance to discuss the early development of an SEO strategy and explore how to create keyword-rich content, it’s time to dive into long-term planning and optimization of your strategy. Tune into this week’s episode to learn more about aligning business objectives with SEO, following Google updates and more! 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

4 Steps to Building and Hosting a Successful Webinar

Posted by Lily Teplow on August 9, 2017

4 Steps to Building and Hosting a Successful Webinar

Are you looking to create a webinar your clients, prospects, and target audience will actually want to attend? Webinars are a great way to build and engage with your audience, share specific content and expertise, and they can play a large role in your lead generation and inbound marketing. However, effectively executing a live webinar takes careful planning and consideration. To help you, let’s take a look at the four keys to successfully creating and hosting live webinars.

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Topics: Sales and Marketing, Webinar

How to Build an SEO Strategy Part 2: Creating Keyword-Rich Content | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 7, 2017

The Weekly Byte Episode 66

In last week’s Byte, we discussed how to begin building a successful Search Engine Optimization (SEO) strategy to bolster your marketing and lead generation efforts—and in this week’s episode, we take things a step further and explain how to create keyword-rich content that will attract visitors to your website. Tune in now to get started!        

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Build an SEO Strategy Part 1: Getting Started | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 31, 2017

The Weekly Byte Episode 65

There’s no denying the importance of Search Engine Optimization (SEO) in marketing today—but building an SEO framework and creating keyword lists from scratch can be an overwhelming process if you haven’t done it before. In this episode of a special multi-part Weekly Byte series, we offer several tips and recommendations to help you lay the foundation for an effective SEO strategy that can help you drive more leads and win new business!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Understanding the MSP Sales Process Part 3: The Proposal

Posted by Blake Loughran on July 25, 2017

Understanding the MSP Sales Process Part 3: The Proposal

Welcome back to my series, where we’ve been exploring the four key stages of the MSP sales process in order to help you increase client acquisition. In our previous entries, we talked about how to tackle MSP prospecting and the certain steps you should take before and during your initial meeting. After doing your research and determining how your business can best fit your prospect’s needs, now it’s time to move onto part three: presenting and proposing your solution.

The proposal stage is crucial to the sales process because—when done right—it can ultimately compel your prospect to buy. Many MSPs will have the urge to jump into the proposal stage prematurely. However, it’s imperative that you first understand your prospects’ pain points and business objectives. If you can strategically present your services in a way that aligns with their priorities, solves their problems and helps their business excel, you’ll have a major advantage. Here are some tips on how you can make a successful MSP proposal.

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Topics: Business Development and Growth, Sales and Marketing, Client Acquisition and Management

How to Write Email Copy That Converts: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 24, 2017

The Weekly Byte Episode 64

A strong subject line will encourage your prospects and customers to open the emails you're sending them—but once they’ve opened an email, you’ll need to have engaging content inside to encourage them to click through and take that next step forward. In this episode of The Weekly Byte, we explore how to write compelling email copy that converts!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Subject Line Best Practices to Increase Open Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 17, 2017

The Weekly Byte Episode 63

Email is one of today’s most popular marketing and sales channels—but if you want your prospects and customers to actually open the emails you're sending them, you’ll need a strong subject line. In this episode of The Weekly Byte, we offer helpful tips and tricks you can use to optimize your subject lines and increase email open rates!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Ultimate Guide to Attracting New MSP Clients Using Facebook Advertising

Posted by Ralph Benjamin on July 13, 2017

The Ultimate Guide to Attracting New MSP Clients Using Facebook Advertising

I firmly believe that the ability to attract new qualified prospects to your business is the single biggest bottleneck factor to a healthy growing managed services business—or any business for that matter. If you can attract new qualified prospects on demand, it enables you to hire more, spend more and scale your backend to keep up with your newfound growth.

Now, there are many methods for marketing and attracting these qualified prospects online, but let’s hone in on one platform that has proven to be very useful in generating B2B opportunities: Facebook.

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Topics: Sales and Marketing, Lead Generation

5 Must-Haves for Your LinkedIn Profile: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 10, 2017

The Weekly Byte Episode 62

What makes a LinkedIn profile great? For MSPs, it’s all about creating the right first impression with your prospects and customers. In this episode of The Weekly Byte, we outline five must-haves for your LinkedIn profile—tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Building Your 2H 2017 Marketing Plan: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 3, 2017

The Weekly Byte Episode 61

Are your marketing programs setup for success in the second half of the year? In last week’s byte, we talked about how to conduct a mid-year performance review of your marketing programs to determine what’s working and what isn’t—and this week, we explore how to put that insight into practice and build a successful plan of attack for the remainder of the year. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Your Mid-Year Marketing Checkup: What's Working and What Isn't? The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 26, 2017

The Weekly Byte Episode 60

It’s important to keep tabs on the performance of your marketing and sales programs to ensure you’re getting the right ROI and are meeting your goals for the year. And since we’re now halfway through 2017, there’s no time like the present to dig into the numbers and make sure you’re on track for a successful second half of the year! In this episode of The Weekly Byte, we offer quick insights into how you can measure and take a temperature check of your marketing programs.  

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

5 Strategies for Growing Your MSP Business Through LinkedIn

Posted by Lily Teplow on June 22, 2017

5 Strategies for Growing Your MSP Business Through LinkedIn

While most people may look to LinkedIn for job opportunities, references and networking, it also serves as a great platform to grow your MSP business. Adding LinkedIn to your marketing strategy can help you expand your network, find new clients and promote your business.

Let’s explore five ways LinkedIn can help you grow your business, from building your brand to expanding your prospect list and everything in between!

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Topics: Business Development and Growth, Sales and Marketing, Hiring and Recruiting

Putting the S in MSSP Part 4: Top Ways to Sell Cybersecurity to SMBs

Posted by Meaghan Moraes on June 21, 2017

Putting the S in MSSP Part 4: Top Ways to Sell Cybersecurity to SMBs

Putting the S in MSSP” is a weekly blog series that aims to set up MSPs to succeed as managed security services providers (MSSPs) by offering the insights and recommendations you need to profit from this new and important line of business. Throughout this six-part series, you’ll learn how to become a comprehensive MSSP who can secure SMBs with the tools needed to tread the modern threat landscape without fear.


In part three
, we examined the lifecycle of a cyber attack and walked through how to devise a solid remediation plan and manage vulnerabilities. In this post, we’ll take that knowledge a step further and offer key tips on how MSPs should be framing the topic of cybersecurity to their clients.

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Topics: Sales and Marketing, Information Security, Cybersecurity and Threat Management, Managed Security Services

Understanding the MSP Sales Process Part 2: Information Gathering and Your Initial MSP Meeting

Posted by Blake Loughran on June 20, 2017

Understanding the MSP Sales Process Part 2: Information Gathering and Your Initial MSP Meeting

Welcome back to my series, Understanding the MSP Sales Process, where you’ll learn all about the four key stages of the MSP sales process. In part one, I gave you actionable tips on how you can tackle the first stage—prospecting. Today, we’ll be discussing how you can use information gathering to schedule a meaningful first meeting with your prospects and build successful business relationships.

Almost every celebrated sales methodology compartmentalizes each stage of their strategy. Instead of going about it this way, MSPs need to focus on how each stage of their sales process flows into the next—all the way to the end. A well-planned prospecting strategy will inevitably produce initial meetings with new prospects. Just as the goal of prospecting is not to immediately sell a new contract, the goal of initial appointments is to gather the right information so your proposals ultimately align with your prospects’ priorities.

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Topics: Business Development and Growth, Sales and Marketing, Client Acquisition and Management

A White Label Sales Deck You Can Use to Pitch to Prospects: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 19, 2017

The Weekly Byte Episode 59

Making the right first impression with your prospects can be the difference between a successful close or a lost opportunity—and the sales materials and presentations you leverage play a significant role in that process. With that in mind, we’re excited to introduce a new white-label deck you can use to demonstrate your value during pitch meetings! In this episode of The Weekly Byte, we talk about the value of a strong presentation, where to download the deck and how best to leverage it.  

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Become an MSP Sales Leader

Posted by Robert Kocis on June 16, 2017

How to Become an MSP Sales Leader

Managed IT services is something the average person could research all day and still not fully understand. Even in the age of the informed consumer, MSP sales teams are typically selling on a different level than other sales teams.

In my 20 years of sales management, I have learned that a structured management operating rhythm is critical to your success as a sales manager. For the average MSP, you’re wearing multiple hats—acting as the business owner, head of sales, client manager and so on. So, it can be easy to get caught up in deals, client issues and all types of other projects. However, you can’t forget that the key to success is driving the right inputs on a consistent basis. To do so, you need to put on that “sales manager” hat and start your journey of becoming a more knowledgeable, experienced sales leader. Here are some tips to get you there.

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Topics: Revenue Growth and Profitability, Sales and Marketing

Stock Photography Do’s and Don’ts for Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 12, 2017

The Weekly Byte Episode 58

Your website needs to have the right blend of copy, visuals and interactive content in order to attract and convert visitors—and when used properly, stock photography can play an important role in the imagery you’re using on the web. In this episode of The Weekly Byte, we explore several do’s and don’ts when it comes to leveraging stock photos on your website!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Top 5 MSP Blog Posts of May 2017

Posted by Lily Teplow on June 6, 2017

The Top 5 MSP Blog Posts of May 2017

Can you believe that the end of the quarter is right around the corner? As we commemorate May and look towards hitting our June goals, let’s revisit the best content provided on the MSP Blog this past month! 

It’s no surprise that IT security continues to be top-of-mind for most managed services providers (MSPs). Also included in this month's roundup, discover how you can leverage visual statistics to boost your sales and marketing efforts, how to build a team of top IT talent, and how you can optimize your client onboarding experience for long-term success. Check out all of this and more in our most popular posts below!

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Topics: Business Development and Growth, Sales and Marketing, Cybersecurity and Threat Management

How to Segment Your Prospect Database to Increase Conversion Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 5, 2017

The Weekly Byte Episode 57

Email marketing provides a great platform for you to nurture your leads and prospects and eventually convert them into customers. It’s difficult, however, to be all things to all people—and if you aren’t segmenting your database effectively you may struggle to achieve the results you’re looking for. In this episode of The Weekly Byte, we discuss how to segment your prospects based on their unique interests to deliver targeted content and boost conversion rates. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Introducing a White-Label Sales Deck to Help Accelerate Your MSP Sales Opportunities

Posted by Lily Teplow on June 2, 2017

Introducing a White-Label Sales Deck to Help Accelerate Your MSP Sales Opportunities

Do you struggle with effectively communicating your business value to prospects? If you’re like most managed services providers (MSPs) out there, the answer is a resounding yes. Whether it be dealing with common objections or not having the sales resources available, there are many challenges that can stand in the way of selling your IT services and growing your business. 

If you’re looking for help to overcome these challenges, you can download our new white-label sales presentation deck! This comprehensive deck is designed to help you showcase your unique value as an MSP, accelerate your sales opportunities, persuade SMB decision makers and sell your IT services with ease.

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Topics: Revenue Growth and Profitability, Sales and Marketing

Four Reasons to Leverage Chat on Your Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 30, 2017

The Weekly Byte Episode 56

Web-based chat provides a great vehicle for engaging with prospects and customers in real-time, and has a number of benefits that phone or email support can’t provide. In this episode of The Weekly Byte, we outline four reasons you should be leveraging chat on your website. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Understanding the MSP Sales Process Part 1: Prospecting 101

Posted by Blake Loughran on May 23, 2017

Understanding the MSP Sales Process Part 1: Prospecting 101

Most successful business owners agree that enforcing process is critical to maximizing efficiency in other departments; but why are so many slow to implement a formal sales process? Perhaps the sheer number of potential sales methodologies is intimidating, or perhaps their cost is a hindrance. In this four-part series, Understanding the MSP Sales Process, I’ll provide a proven framework based on common threads shared by the most popular sales methodologies. We’ll take a close look at how these steps are pertinent in the MSP industry and how to best leverage each to increase your bottom line.

In their purest forms, the most prevalent sales processes follow four chronological stages: prospecting, information gathering, proposal, and closing the deal. Each of these steps is as important as the others and will be covered in separate monthly entries. Today, we’ll focus on the first step, prospecting, which is defined as a systematic method of developing relationships that can potentially be fostered into new clients.

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Topics: Business Development and Growth, Sales and Marketing, Client Acquisition and Management

5 Places to Generate Your Next Content Idea: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 22, 2017

The Weekly Byte Episode 55

So, you want to write a blog post, publish an eBook, record a podcast, host a webinar or anything in between. Where do you come up with the content? What topics and issues are going to resonate with your customers and prospects?

Fortunately, coming up with great content ideas doesn’t need to be as challenging or overwhelming as it may seem. In this episode of The Weekly Byte, we explore five channels you can tap into today to begin generating great content ideas and set yourself up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Missing Piece in Your MSP Email Marketing Strategy

Posted by Scott Spiro on May 19, 2017

The Missing Piece in Your MSP Email Marketing Strategy

As CEO of Computer Solutions Group, I've worked with like-minded managed services providers (MSPs) from around the country to share marketing strategies and success stories.

When it comes to bridging the gap between marketing and sales, the MSPs I've partnered with consistently express some of the same challenges to closing new leads – specifically around email marketing. So, to help you find success and grow your business, here are some tips you can use to strengthen your email marketing strategy.
 

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Topics: Sales and Marketing, Inbound Marketing

5 Marketing KPIs You Should Be Tracking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 15, 2017

The Weekly Byte Episode 54

You can’t manage what you don’t measure, and marketing is no exception. In order to understand whether marketing programs are effectively generating leads and attracting the right visitors to your brand and website, you need to track the right metrics and key performance indicators (KPIs). In this episode of The Weekly Byte, we dive into five marketing KPIs that all MSPs should be tracking—watch now to learn more! 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Posted by Mary McCoy on May 9, 2017

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Did you know that B2B bloggers generate 67 percent more leads? By now, you’ve probably heard about the many benefits of having a business blog. Quite frankly, you might be left in the digital dust if you don’t have one today. Blogging is a great way to create valuable content, reach potential clients and share your knowledge and expertise with your website visitors. So, don’t you want to get started?

Let’s be honest: knowing exactly where to start or what you should be blogging about does not always come naturally. The great news is, you don’t have to do all of the heavy-lifting yourself! To get your wheels turning, here are four key types of blog posts you should plan to write, as well as a list of questions designed to help you create content your target audience will actually want to read.

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Topics: Sales and Marketing, Inbound Marketing

How MSPs Can Drive Success with Account Based Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 8, 2017

The Weekly Byte Episode 53

Account-based marketing (ABM) is a great way to drive business by targeting individual prospects and high-value opportunities—and it’s quickly becoming one of today’s most popular marketing trends. In this episode of The Weekly Byte, we dive into the concept of ABM and offer a few key pointers and recommendations for MSPs that are looking to start developing an account-based strategy. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Top 5 IT Security Skills SMBs Need in 2017 [CHART]

Posted by Lily Teplow on May 5, 2017

The Top 5 IT Security Skills SMBs Need in 2017 - CHART

Cybersecurity is not a new concept, but it is taking on new importance this year. Today’s digital organizations are driven by new technology and dependent on orderly data, and everyday life seems to be increasingly happening on top of connected infrastructures. The risks posed by cybersecurity attacks are monumental, but to mitigate those risks, new skills are needed.

However, modern businesses, specifically small- and medium-sized businesses (SMBs) are struggling to keep up with the cybersecurity skills required to secure IT infrastructures, respond to incoming threats and ensure proper operations. According to CompTIA’s recent report, The Evolution of Security Skills, between 18 and 32 percent of companies say that they need significant improvement to existing security expertise across various topics. So, with the apparent need for improved security skills, how can you present your managed IT services to prospective clients as a solution for bridging this widening security skills gap?

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Topics: Sales and Marketing, Cybersecurity and Threat Management, MSP Sales Chart

The Top 5 MSP Blog Posts of April 2017

Posted by Lily Teplow on May 1, 2017

The Top 5 MSP Blog Posts of April 2017

Did you know that this week is National Small Business Week? Every year since 1963, we take time to recognize the critical contributions of America’s entrepreneurs and small business owners. As an MSP, this hits close to home because many of your clients are small business owners themselves. It is your core mission to do everything you can to protect these businesses and ensure all their IT needs are covered. Therefore, we’ve dedicated this month’s roundup of our top blog posts to helping both your business and your clients’ businesses be as successful as they can be.

Read up on how you can strengthen your clients’ cybersecurity strategy, how to perform quarterly business reviews to ensure successful service delivery, how to engage current and prospective clients with newsletters, and much more in our most popular posts below!

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Topics: Business Development and Growth, Sales and Marketing

20+ Charts You Can Use in Your Sales & Marketing Efforts: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 1, 2017

The Weekly Byte Episode 52

Data visualization is a great way to leverage statistics, market research and important metrics in your marketing and sales collateral. The right graphics can help augment any text or bullets you’re leveraging, and sourcing data from well-known research firms and groups is a great way to build the use case for your managed services offerings. In this special one-year anniversary episode of The Weekly Byte, we dive into this topic and offer access to 20+ charts you can instantly download and leverage in your own efforts!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Partner Spotlight: How Using AIDA to Sell IT Support Can Help MSPs Gain More Clients

Posted by Nuresh Momin on April 28, 2017

Partner Spotlight: How Using AIDA to Sell IT Support Can Help MSPs Gain More Clients

Managed services providers (MSPs) provide a wide range of IT services that are vital to modern business. With the help of your expertise and services, clients have more peace of mind knowing you’re monitoring, managing and caring for their IT infrastructure. However, IT services don’t always sell themselves. Valuable IT providers need a structured approach to convince prospects of their value.

One of the best sales strategies follows the AIDA model, which stands for:

  • Attention
  • Interest
  • Desire
  • Action

Leveraging the AIDA model has helped my MSP business win over new clients, so let’s take a closer look at how it can help you do the same.

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Topics: Business Development and Growth, Sales and Marketing, Partner Success

15 Newsletter Templates You Can Send to Prospects & Customers Right Now: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 24, 2017

The Weekly Byte Episode 51

Newsletters are a great way to stay top-of-mind with prospects and customers, while providing valuable and educational information they can use to be more productive in the workplace. In this episode of The Weekly Byte, we explore the value of an e-newsletter and offer 15 customizable templates you can download to jumpstart your efforts today!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Solve the MSP Marketing Struggle

Posted by Meaghan Moraes on April 18, 2017

How to Solve the MSP Marketing Struggle

Business growth: it’s on every MSP’s mind yet tends to fall to the bottom of the list when it comes to your day-to-day tasks. As a business owner, you’re constantly dealing with endless moving parts, so conserving your time and effort is really the only way to scale your business. Maybe you haven’t been focusing on marketing—even though it is circled and underlined three times on that to-do list—or maybe you’re taking a whack at this seemingly foreign concept.

The key point to consider here is that when you do marketing, it’s crucial that you understand how to do it right. So, what’s the first step in solving the MSP marketing struggle? You must develop and deploy an effective marketing strategy.

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Topics: Business Development and Growth, Sales and Marketing

5 Ways to Improve Website Conversion Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 17, 2017

The Weekly Byte Episode 50

Lead generation is arguably the most important function of your MSP website—but it takes more than simply putting a few forms up to drive long-term success. In this episode of The Weekly Byte, we look at five ways you can improve conversion rates on your website to start generating more leads today!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

4 Ways to Create a Consistent Brand Message & Value Proposition: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 10, 2017

The Weekly Byte Episode 49

Defining your value proposition and identifying what makes your business unique is a key component of your marketing and sales strategy—but how do you ensure that message is used consistently across various digital channels and even during sales conversations? In this episode of The Weekly Byte, we explore four ways to make sure your value prop is being delivered effectively and consistently!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

What to Do After a Prospect Fills Out a Lead Form: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 3, 2017

The Weekly Byte Episode 48

How are your sales reps engaging with leads who fill out forms on your website? Leveraging content to generate leads via your website is an essential component of inbound marketing, but how you follow up with those leads is equally important. In this episode of The Weekly Byte, we break four ways you can follow up with web-generated leads. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Six Fields to Include on Lead Capture Forms: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 27, 2017

The Weekly Byte Episode 47

Capturing leads via your website is one of the best ways to build your prospect database—but what information should you actually be asking visitors to submit when filling out your forms? In this episode of The Weekly Byte, we break down six fields you can include in your lead capture forms!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Three Ways MSPs Can Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 20, 2017

The Weekly Byte Episode 46

For MSPs that are looking to improve their marketing efforts and attract new business, lead generation is the name of the game. And while channels like your blog, social media and the content you create are all great ways to encourage prospects to engage with you, they aren’t the only means of getting fresh new contacts into your database. In this episode of The Weekly Byte, we explore three additional ways MSPs can generate leads and start filling sales pipelines. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Three AdWords Tips to Help MSPs Reduce Cost-Per-Click (CPC): The Weekly Byte

Posted by Brandon Garcin on March 13, 2017

The Weekly Byte Episode 45

AdWords can be a bit overwhelming at times, but with the right strategy MSPs can drive high-quality leads through targeted and focused pay-per-click campaigns and programs. In today’s episode of The Weekly Byte, we offer three tips to help you minimize cost-per-click (CPC) and maximize the return on your AdWords investment. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Homepage Housekeeping: Four Keys to Making a Strong First Impression | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 6, 2017

The Weekly Byte Episode 44

Your website’s homepage is all about first impressions, and whether or not you can effectively encourage visitors to engage with content, learn more about your services and take that next step forward. In this episode of The Weekly Byte, we look at four homepage must-haves that can help you send the right message to prospects. Tune in now to learn more!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

An MSP's Guide to On-Site SEO

Posted by Scott Spiro on February 2, 2017

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Does your managed services company struggle to get found online? In the B2B space today, a majority of the sales process happens online. In order to get leads through the door, you need markers in place to direct the right people to your website. Search engine optimization (SEO) gives your business the visibility it needs to bring in new clients.

Oftentimes, MSPs don't know where to start with digital marketing and SEO because it falls outside their area of expertise. Here are some tips you can use to improve your SEO strategy and optimize your website for lead generation.

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Topics: Sales and Marketing, Website Optimization and Design, Search Engine Optimization

Three Things You Should NOT Do on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 30, 2017

The Weekly Byte Episode 40

Building an effective MSP website that drives high-quality leads isn’t an easy task—and although there are a number of important best practices you should be following, there are also a number of pitfalls and mistakes you’ll want to avoid.

In this episode of The Weekly Byte, we explore three common web marketing tactics that can actually end up working against you. Tune in now to learn how to overcome these challenges and transform your website into a powerful lead-generating engine!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

Five Questions to Ask Yourself When Creating a Blog: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 16, 2017

The Weekly Byte Episode 38

Looking to build a blog to attract new website visitors and generate leads? Tune in to this episode of The Weekly Byte to discover five important questions MSPs should ask themselves when creating a blog to ensure it's set up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Three Most Important Marketing Assets MSPs Should Have:The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 9, 2017

The Weekly Byte Episode 37

eBooks, white papers, infographics, webinars, and more—with so many types of marketing collateral, it can be difficult to know which pieces are most important or how to get started creating them. In this episode of The Weekly Byte, we look at the three must-have­ marketing assets that all MSPs should have in their portfolio. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Five Steps MSPs Should Take When Building a 2017 Marketing Plan: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 2, 2017

The Weekly Byte Episode 36

Happy New Year! 2017 is upon us, and there’s no time like the present to make sure you’ve got a solid marketing plan lined up to help you generate leads and meet your sales goals. In this episode of The Weekly Byte, we offer five tips you can use to set yourself up for a successful year of marketing and demand generation. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Your Byte-Sized Year in Review: The Top 5 Weekly Byte Episodes of 2016

Posted by Brandon Garcin on December 26, 2016

The Weekly Byte 2016 Recap

Earlier this year, we set out to create a new video series that would provide MSPs with quick, actionable insights and recommendations that spanned a variety of sales, marketing and business topics. The Weekly Byte was born, and we’re excited to be approaching our 40th episode—and we're grateful to our viewers for the level of engagement the show has gotten.

This week, we’re taking a look back at the five most popular Weekly Bytes of 2016. You can view each of them below!   

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte, Inbound Marketing

How to Showcase Company Culture on Your Website

Posted by Alicia Lazzaro on December 16, 2016

How to Showcase Company Culture on Your Website

We’ve discussed how your website is one of the first impressions a potential customer has of your company. The design of your site is important and helps you stand out from your competitors, but your website is also an opportunity to share your story. Your company has a culture all its own, thanks to the people, products and partners that make it what it is. There are many ways to highlight these aspects of your business throughout your entire website.

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Topics: Sales and Marketing, Website Optimization and Design

Three More Things Every MSP Website Should Have: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 14, 2016

The Weekly Byte Episode 30

In last week's episode of The Weekly Byte, we looked at three essential elements to include on your MSP website in order to generate leads and create a positive experience for your users. This week, we’re looking at three more! Tune in to make sure you’ve got these important elements on your site.  

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Topics: Website Optimization and Design, The Weekly Byte

Three Things Every MSP Website Should Have: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 7, 2016

The Weekly Byte Episode 29

A great MSP website can drive valuable leads into your sales pipeline and generate a steady stream of prospects for you to engage with—if you’ve got the right content and layout. In this episode of The Weekly Byte, we look at three essentials that every MSP should have on their website to help transform it into a lead-generation engine. Tune in now to learn more!

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Topics: Website Optimization and Design, The Weekly Byte

What Does Marketing Look Like for MSPs Today?

Posted by Joseph Tavano on October 26, 2016

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If you attended Navigate 2016, you likely know that the Grow Your Business Hub was one of the highlights of the conference. In addition to receiving a thumb drive loaded with white-label marketing collateral, partners were able to learn about new opportunities to market their business and discuss new paths to profitability through more effective sales efforts. For three days, MSPs met with members of Continuum’s sales and marketing teams to discuss, consult and strategize about their overall plans to take their businesses to the next level.

However, MSPs weren’t the only ones who walked away with new learnings at the Grow Your Business Hub. In order to better serve partners, the Grow Your Business Hub team was listening and learning also, and had some great takeaways and insight on the goals and best practices for MSPs in terms of sales and marketing.

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Topics: Sales and Marketing, Inbound Marketing, Podcast

The Value of Buyer Personas in MSP Sales and Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 24, 2016

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MSP sales and marketing are more complicated today than ever—and to be successful, providers need to ensure they have a strong understanding of who their ideal customers are. By leveraging buyer personas, MSPs can strategically align content, messaging and marketing programs with their target audience(s)—and in this episode of The Weekly Byte, we explore the value that buyer personas can provide MSPs. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

Three Ways MSPs Can Drive New Business Using Social Media: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 17, 2016

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Social media platforms like Facebook, Twitter and LinkedIn offer MSPs great opportunities to engage with prospects, uncover potential leads and generate new business. In this episode of The Weekly Byte, we explore three ways IT providers can leverage social media to drive new business!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Three Free Tools MSPs Can Use to Improve Website Visibility & SEO: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 10, 2016

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Search Engine Optimization (SEO) best practices are constantly changing, and it can be difficult to stay up-to-date on the latest tips and tricks to ensure your website gets a top Google ranking and brings in valuable organic traffic. The good news is there are a number of free tools available that can help you identify what’s working—and what can be improved—throughout different areas of your website. In this episode of The Weekly Byte, we explore three of these tools and how they can help boost your SEO efforts. Tune in now to learn more!

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Topics: Website Optimization and Design, The Weekly Byte, Inbound Marketing, Search Engine Optimization

5 Ways to Humanize MSP Marketing

Posted by Pete Fuduric on September 23, 2016

MSPs planning a marketing strategy today will find an overwhelming array of technologies and tactics at their disposal. But those that adopt technology- and data-driven marketing while maintaining a consistent human touch will stand the best chance of success.

Here are 5 practices we often recommend for MSPs looking to humanize their brand and make stronger connections with prospects:

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Topics: Sales and Marketing, Navigate 2016, Inbound Marketing

Four Ways to Save Time with Marketing Automation: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 19, 2016

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Are you struggling to find the time or resources needed to create content and generate new leads? 

In this episode of The Weekly Byte, we look at four key ways that marketing automation can help you save time and build effective marketing and lead generation strategies even on a tight schedule. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

How to Use Content Pillars to Generate Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 12, 2016

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Creating engaging content is an essential component in modern marketing and lead generation—but it can be difficult for many MSPs to find the time or resources required to regularly produce new resources. In this episode of The Weekly Byte, we explore the concept of content pillars and discuss how a pillar-based approach can help you focus your marketing efforts by creating one "core" piece of content which can be repurposed to produce additional assets and boost your lead generation efforts. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

Four Essentials When Building Nurture Emails and Drip Campaigns: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 22, 2016

The Weekly Byte Episode 22

Automated drip campaigns and email nurture are powerful tools that can help convert website visitors and leads into customers—if your content and campaigns are properly set up and regularly optimized. In this episode of The Weekly Byte, we explore four essential components of a successful email nurture program. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

How to Sell RMM to Prospects: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 25, 2016

The Weekly Byte Episode 17

Remote monitoring and management (RMM) technology is an essential component of any modern MSP portfolio—but managed IT services doesn’t exactly sell itself, and it can be difficult to convince some prospects of the value you’re bringing to the table as a provider.

In this edition of The Weekly Byte, we outline three important considerations to keep in mind when bringing RMM and managed services to market. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Remote Monitoring and Management, The Weekly Byte, Inbound Marketing

Getting Started with SEO and Google Analytics [SlideShare]

Posted by Lily Teplow on July 14, 2016

What efforts are you making when it comes to search engine optimization (SEO)? Do you even know where to start? Online search has become the go-to for most Internet users, which is why your web pages need to be optimized to increase your chances of being discovered by potential clients.

In this SlideShare, we’ll go through five simple steps you can take to build a thriving, lead-generating, SEO-optimized website! Are you ready to get started?

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Topics: Sales and Marketing, Website Optimization and Design, Search Engine Optimization

Top 5 Moments from MSP Radio #50 - #99

Posted by Joseph Tavano on July 6, 2016

As MSP Radio approaches a major milestone with its 100th episode, Nate Teplow and Joe Tavano look back at the top most-downloaded episodes from the last 50 shows.

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Topics: Backup and Disaster Recovery, Website Optimization and Design, Cybersecurity and Threat Management, Podcast, Search Engine Optimization

Website & SEO Best Practices for MSPs

Posted by Joseph Tavano on June 29, 2016

In the past five years SEO has changed substantially, and what was once a go-to solution could now hurt a site's rankings. What are some of the new best practices to make sure your website is seen by your prospects?

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Topics: Backup and Disaster Recovery, Website Optimization and Design, Podcast, Search Engine Optimization

Why a Simplified UI Should be at the Core of Your BDR Experience

Posted by Dan Zavala on June 24, 2016

User experience (UX) encompasses the interaction our partners have with our IT management platform. Here at Continuum, we can't be successful unless our partners are successful and because of that, one of our company-wide goals is to ensure that our partners have the best possible interaction when working with our platform. More importantly, we strive to make the product simple to use so it supports partners' work rather than hinder it. 

As a user experience designer, I'm responsible for optimizing how our partners interact with our platform and in particular our backup and disaster recovery (BDR) solution, Continuity247®. Recently, we completed a significant redesign of Continuity247's Server Backup Manager user interface (UI) in an effort to improve the UX for partners. It was a long but rewarding process, and as with all our endeavors, our partners were central to producing the new and improved Server Backup Manager we're so excited to deliver to you today.

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Topics: Backup and Disaster Recovery, Continuity247, Website Optimization and Design

Why You Should Use Alt Tags and Title Tags in All Images: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 13, 2016

The Weekly Byte Episode 12

A picture is worth a thousand words, and images play a big role in Web marketing today—but there’s more to visuals than simply uploading a picture to your website and letting it display as is. By using Alt Tags and Title Tags, you can add additional context and language into your images that both improve user experience and improve SEO. 

Tune in to this episode of The Weekly Byte to discover the difference between each of these tags, what value they provide and more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

How to Differentiate From Your Competitors: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 6, 2016

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The managed IT services market is a crowded one, and it can be difficult to differentiate yourself from the competition and showcase what makes your business unique.

In this edition of The Weekly Byte, we look at several steps you can take to increase your visibility, stand apart from the crowd and demonstrate your unique value in your local market. Tune in today to make sure you're following these best practices and are doing everything you can to get noticed!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

7 Tips to Get Started with Inbound Marketing: MSPtv Episode 50!

Posted by James N. Rolstone on May 24, 2016

05-24-2016-Hopkins.pngAre you using inbound marketing techniques in your business strategy? In our 50th episode of MSPtv, Scott Glidden is joined by Continuum's Senior Vice President & Chief Marketing Officer, Jeanne Hopkins, as we talk about tips to getting started with inbound marketing. In this installment, Scott and Jeanne discuss a recent article by Inc. which provides information about some of the most successful inbound marketing strategies. From active blogging and email re-engagement campaigns to accessible product information and partner communication, Jeanne examines the best route to take in order to develop a successful inbound marketing strategy. 

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Topics: Sales and Marketing, Video, Inbound Marketing

Landing Page Best Practices You Need to be Following: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 23, 2016

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Creating content is an essential component of any modern marketing strategy - but once you've created the content, you need to have effective landing pages which encourage website visitors to actually download it.

In this edition ofThe Weekly Byte, we explore several landing page best practices that you should be including in every landing page you create. Tune in now to discover how the right combination of language, visuals, a strong call-to-action and other elements can help you increase conversion and generate high-quality leads using content!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Four Ways LinkedIn Can Help Grow Your Business: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 16, 2016

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LinkedIn is often thought of as a more "business-oriented" social network when compared with Facebook, Twitter and others - but how do you actually use LinkedIn to help expand your business?

This episode of The Weekly Byte explores four ways LinkedIn can help you grow your business, from building your brand to expanding your prospect list and everything in between. Tune in today to see if you're making the most of this powerful platform!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Five Pillars of Successful Email: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 9, 2016

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We're all getting lots of email these days, and marketing messages are flooding our inboxes on a daily basis. So how you can you cut through the noise and develop strong marketing and sales emails that encourage users to open, read and click through?

In this edition of The Weekly Byte we look five pillars of successful email, and offer our tips and best practices to help you craft powerful messages that get strong engagement and drive conversion. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Five Keys to a Strong Blog: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 2, 2016

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Blogging is a great way to create content, reach potential customers and share your knowledge and expertise with website visitors. But what should your blog actually look like? And how do you go about building a blog that actually attracts visitors and is designed to convert traffic into leads?

In this edition of The Weekly Byte, we look at five must-have elements in a strong blog. Whether you're a blogging expert or are just getting started, these best practices will help you ensure you're optimizing your blog in all the right places. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Wish Your MSP Website Generated More Sales Leads?

Posted by Brandon Garcin on April 28, 2016

Is your website optimized to attract visitors and convert traffic into high-quality leads? When it comes to Web design, SEO (Search Engine Optimization), paid search and other digital marketing tactics, there’s no shortage of complex strategies, tricks and tips you can leverage to increase your chances of being discovered online by potential customers. It’s important, however, to start with the basics – and before you can walk, you’ve got to learn how Google crawls.

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Topics: Sales and Marketing, Website Optimization and Design

Three Quick Ways to Rank Better on Google: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 25, 2016

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In the world of SEO, Google is king - and understanding what factors are impacting your ranking is an important step in any successful SEO strategy.

In this edition of The Weekly Byte, we look at three ways to improve your Google ranking. Whether you're brand new to SEO or already have some optimization expierence, these quick tips can help you enhance your web presence and increase your chances of being discovered. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Three Signs of a Solid Video Marketing Presence: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 18, 2016

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If a picture is worth a thousand words, how much is a video worth? Video marketing is a great way to enhance your website, build your brand and provide both customers and prospects with valuable information. The key to success, however, lies in knowing how, when and where to leverage different types of videos.

In this edition of The Weekly Byte, we look at three signs of a strong video marketing presence. Whether you’re a video marketing expert or are brand new to video, these quick tips will help ensure you’re setting yourself up for success and making the most of the opportunities presented by video marketing.

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Five Homepage Mistakes to Avoid at All Costs: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 11, 2016

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Having an effective website homepage is all about making a good first impression. If a visitor likes what they see, they'll be far more likely to click on a few links and visit additional pages to learn more about your business. If your homepage doesn't make a good impression, that visitor will likely head back to Google and look for a better result.  

In this edition of The Weekly Byte, we look at five homepage mistakes to avoid at all costs. These design and content errors can ruin a user's experience and prevent viewers from engaging with your website. You'll also gain an understanding of the first steps in optimizing and improving your homepage. Tune in now to make sure you're putting your best foot forward on your website!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Three Must-Haves in a Powerful Call to Action: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 4, 2016

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They say content is king, but without a great call to action (CTA) it’s difficult to drive conversion and turn website visitors into qualified leads.  

In this edition of The Weekly Byte, we explore three important elements in a good CTA – placement, look and language. Tune in now to discover how the right visuals, location and copy can transform your CTAs into powerful, high-converting marketing messages that encourage visitors to download content and engage with you.

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Gated vs. Non-Gated Content: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 25, 2016

 

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To gate or not to gate – that is the question. Gated content is an important element of inbound and digital marketing strategy, but knowing what and when to gate isn’t always obvious. In this edition of The Weekly Byte, we try and define gated content and answer these questions in fewer than 90 seconds!  

The Weekly Byte is a video series that provides quick, digestible tips and best practices you can use to help your business succeed. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

How to Design Your MSP Website with User Experience in Mind

Posted by Alicia Lazzaro on March 8, 2016

The following blog post was a joint contribution by Kaeli O'Connell, Interactive Web Marketing Associate and Alicia Lazzaro, Interactive Web Marketing Specialist at Continuum Managed IT Services.

User Experience. It’s one of those phrases that seems to be everywhere these days, but what does it really mean? Though these two words are very familiar, the concept of user experience design is fairly new. According to the Nielsen Norman Group, user experience (UX) “encompasses all aspects of the end-user's interaction with the company, its services, and its products.” The group also asserts that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.”

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design

Using Data To Dramatically Improve Your Sales Process: MSPradio 77

Posted by Nate Teplow on January 20, 2016

It's hard to improve your sales processes when you're not tracking your sales activities. So how do you know which metrics and activities to track?

On this episode of MSPradio, we chat with Dan Nice, Director of Sales Operations atAmbition, about how to get more out of your sales team through sales performance software.

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Topics: Revenue Growth and Profitability, Sales and Marketing, Website Optimization and Design, Podcast

How to Turn Your Website Into a Lead Generation Machine: MSPradio 76

Posted by Nate Teplow on January 13, 2016

Your website is your storefront these days and is a key resource for generating new leads and acquiring new customers. However, most MSPs don't put enough time nor effort into web marketing and managing their website.

On this episode of MSPradio, we chat with Matthew Rodela, Host of the Computer Business Podcast, and Paco Lebron, Founder of ProdigyTeks PC Repair, about how MSPs can improve their website and use it as a tool to generate leads and find new business.

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Topics: Revenue Growth and Profitability, Sales and Marketing, Website Optimization and Design, Podcast

Getting Started with Redesigning Your Website

Posted by Alicia Lazzaro on January 5, 2016

So after reading my last post, What Does Your Website Say about You and Your Business?, you've made the decision to redesign your website - either because you have a new company focus or your current website is under-performing. Now what? Before you toss out everything you've done in favor of a fresh new design with radically different web copy and formatting, stop right there. It makes no sense to make improvements without knowing what needs to be improved. You must ask yourself the following five fundamental questions Why, What, Who, When and How.

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Topics: Business Development and Growth, Website Optimization and Design

Design & Branding Tips for MSPs: MSPradio 71

Posted by Nate Teplow on December 9, 2015

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Last week we chatted with the entire Grow Your Business Bar team from Navigate 2015, but we actually held an extended conversation with Liz Musgrave, Creative Marketing Associate at Continuum. She shared some tips on design and branding for MSPs and how you can take advantage of simple tools to create a professional, customized brand experience.

Tune in now and learn about how you can improve your branding with this special bonus material episode!

Have any thoughts to share or want to be on an upcoming show? Email us at mspradio@continuum.net

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, Podcast

What Does Your Website Say about You and Your Business?

Posted by Alicia Lazzaro on September 30, 2015

Have you ever wondered what potential customers think about your business website? Do you know they have already formed an opinion of you and your business based on what your website looks like? Your website may have everything a client needs content-wise, but their first impression of your site is always based on what it looks like. Does it still look like it did six, ten or even twenty years ago?

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing, Website Optimization and Design

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