Is your website optimized to attract visitors and convert traffic into high-quality leads? When it comes to Web design, SEO (Search Engine Optimization), paid search and other digital marketing tactics, there’s no shortage of complex strategies, tricks and tips you can leverage to increase your chances of being discovered online by potential customers. It’s important, however, to start with the basics – and before you can walk, you’ve got to learn how Google crawls.
To help provide you with a foundational understanding of Google ranking, homepage design, pay-per-click and gated content best practices, we’ve published a new eGuide collection: Getting Started with Website Optimization.
This collection includes four distinct guides designed to help you be successful in each of these areas, and create a website that’s built to attract and convert relevant visitors into qualified leads.
The Getting Started with Website Optimization collection includes the following resources:
Understanding (and Improving) How Google Views Your Website
Getting Started with SEO and Google Analytics
A Beginner’s Guide to Pay-Per-Click
Getting Started with Google AdWords
Drive Relevant Traffic and Boost Website Conversion Rates
Getting Started with Homepage Design
How to Capture More Leads with Gated Content
Getting Started with Landing Page Design
P.S. Not sure if this collection is right for you? Click here to preview the homepage design eGuide before downloading the complete bundle!
Convinced you want all of it?
By Nate Freedman
By Derek Marin
By Meaghan Moraes