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5 Ways to Improve Your MSP Service Level Agreement (SLA)

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5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Putting Robin Robins' Sales and Marketing to the Test!

Posted October 21, 2015by Stephanie Moncayo


Robin Robins' Q4 Producers Club Meeting was held earlier this week in Nashville, Tennessee. The Producers Club is an opportunity for MSPs to get together with a mastermind group of their peers. Every quarter, program participants travel to Nashville to learn about the latest marketing and sales tips to push their businesses to the next level.

Two of our partners attended the Producers Club this quarter and joined Robin on stage for a mini Shark Tank-like guidance session. Each was given thirty minutes to introduce their business and goals and then received feedback from Robin, herself. Robins' marketing and sales strategy is specifically designed to produce results for MSPs, and we're proud to share that our partners have greatly benefited from our partnership with her. To continue this trend and our ongoing series, we have another upcoming webinar with Robin, in which attendees will learn about how one Continuum partner was able to grow his business to $1 million in sales in under a year with Robin's Technology Marketing Toolkit


$1 Million in Yearly Sales Revenue 

Jay Ryerse, Founder of Jaytech and Continuum partner, is a perfect example of how you can leverage strategic partnerships to grow your business. Jay was able to increase his revenue to over $1 million in sales in less than a year with Robins' sales and marketing strategies. It's no surprise why his company won rookie of the year at Navigate 2014! Earlier this year, Jaytech was acquired by Digitel Corporation, and Jay continues to experience rapid growth as the VP of Business Development.

Want to learn more about Jay's journey? We are hosting a webinar tomorrow, Thursday, October 22, 2015, with Robin Robins and Jay to learn about how he was able to:

  • Add $317,385 in revenue with direct mail marketing 
  • Add $853,200 in revenue with LinkedIn
  • Add $204,658 in revenue with newsletter marketing
  • Map out an entire year's marketing plan
Robin will be interviewing Jay and revealing the marketing and sales action plan that successfully generated larger accounts with high margin and high value clients. Click here to save your spot! 


Pro-tip from Jay Ryerse 

Jay was one of our speakers at Navigate 2015! Here are a couple of takeaways from his awesome presentation, How to Grow Your Managed IT Services Business Using LinkedIn. 

  • 64% of B2B marketing executives said LinkedIn was effective at engaging customers during the presale stage of the buying cycle
  • Update your profile! Tell your story with Jay's summary formula: 
    • What do we do?
    • Who do we work with? 
    • How it works? 
    • Why it works? 
    • Why us? 
    • Next step?
  • Include 2-5 attachments in your summary
  • Dedicate 5 minutes of your day to LinkedIn: Plan for Beginners
    • 1 minute- review pending connections
    • 3 minutes- say "thank you" to new connections 
    • 1 minute- connect with one new person each day 


47% Growth within a Year 

Scott Spiro founded Computer Solutions Group in 1996 as a primarily break/fix provider in Los Angeles, California. By combining Robins' Technology Marketing Toolkit with our integrated remote monitoring and management (RMM) and network operations center (NOC) platform, he has been able to grow his business into an immensely successful managed IT services operation, even breaking the $1 million revenue barrier! Robins' key to effective marketing is to stop looking for that one marketing "magic bullet" because it doesn't exist! Scott found that "it takes multiple activities, working together consistently toward specific goals and then measuring results" to see return. 

Scott specifically used a CONSISTENT combination of canvassing office buildings, attending key business trade shows, networking, joint ventures, webinars, seminars, organic SEO, a monthly newsletter, Google AdWords and reporting to achieve business growth.


Pro-tip from Scott Spiro and Robin Robins

"Robin taught me to track everything in our marketing. This actually allows for decisions based on real data and not based on emotions. Robin always says "Until someone buys your service, they don't know how good you are. They only know how good your MARKETING is."  

 

Scott Spiro and Jay Ryerse won first and second place at Robins' Better Your Best Competition this year for their incredible growth. Don't forget to register for our webinar tomorrow, October 22, 2015 at 2-3:30 pm ET to hear Jay's MSP success story and learn effective sales and marketing strategies that you can implement to drive revenue for your company.


Download our webinar with Robin Robins and Jay Ryerse!

Download Webinar: How This Once-Struggling MSP Added Over $1 Million In Sales In Under A Year While Increasing Profitability   

For more Robin pro-tips, see also: 

Stephanie Moncayo is an Inbound Marketing Consultant at Continuum. Stephanie works with the programs team, assisting with content creation and strategy. A recent graduate of Northeastern University, Stephanie is passionate about dancing and traveling, as well as studying market trends and behavior.

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