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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

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5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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The Top 5 MSP Blog Posts of 2017

Posted December 29, 2017by Lily Teplow

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What are your New Year’s resolutions for 2018? Maybe you’re hoping to devote more time to growing your managed services business, fill your lead pipeline or break into the cybersecurity space. These are all great goals to have, but to actually achieve them, you might need a little help.

Lucky for you, we’ve rounded up our top five posts from the MSPblog this year. With tips and best practices on optimizing your technical team, mastering the MSP sales process, incorporating security into your tech stack and much more, you’ll be set up for success in the new year. Take a look at our top posts below to get a head start on your resolutions!

5 IT Certifications to Equip Your Techs with this Year

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Given how constantly technology changes, managed services providers (MSPs) must be lifelong learners. On one side, you learn to identify client needs and how best to support them, and in so doing, gain their trust to create a long-lasting business relationship.

But there’s more to being an MSP. Do you know how to stay on top of new demands in high technology to maintain the awesome customer service and support you already provide to your clients? You can optimize service delivery by making sure your technicians constantly learn new skills and gain new IT certifications. By doing this, they'll be even more of an asset to your company.

With so many certifications out there, we thought we would shorten the list and give you the top five to target in order to grow your MSP business.

Read More »

What Is the Sales Process for an MSP?

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You can spin up a server with your eyes closed, but one of the real challenges of being a managed services provider (MSP) is acquiring and retaining new business. Sales doesn't always come easily to people with technical backgrounds, and IT solutions providers often think you have to be born with sales skills to be successful. However, with the right strategies and training, all MSPs can master the art of the close.

One of the questions myself and my colleagues hear all the time is “how do I sell managed services?" So, to help you reach more competitive levels of revenue and profitability, we’ll go over the client acquisition process for an MSP and analyze the sales and marketing funnel from the moment a lead is generated to the customer onboarding period. Are you ready to get started?

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6 Profitability KPIs You Should be Tracking

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In today’s increasingly-digital business landscape, everything is measurable. Whether it’s the ROI of a given marketing initiative, the effectiveness of an entire sales department, or the average cost of new customer acquisition, one thing is clear: businesses with a strong analytics program in place have a significant advantage over those that don’t.

Think about it—if you aren’t able to track the success and performance of various aspects of your business, how can you identify what’s working and what isn’t? How can business leaders know with any certainty that they’re making the right investments?

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20 Statistics to Help MSPs Sell Managed IT Services in 2017

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Why exactly should businesses leverage your managed IT services this year? When you’re making your sales pitch to clients and prospects, this is the question you need to answer to differentiate yourself from your competition. Sure, you have your value prop down and you’ve memorized your talking points to a tee, but what else can you use to convince them?

They say that numbers speak louder than words, so here are a few numbers that we think speak volumes. It’s clear that the need for managed IT services isn’t going anywhere, but to help make your case here are 20 statistics you can use to prove why businesses should partner with you.

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What is a Managed Security Services Provider (MSSP)?

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It’s no secret that business as we know it is wrought with cyber threats: the news headlines and stacks of stats speak volumes. Today, security services are becoming a must-have, causing organizations of all sizes to increasingly seek out and lean on trusted security partners to manage vulnerabilities. What’s more, this new shift is opening a huge opportunity for managed IT service providers (MSPs).

At this point, many MSPs are throwing around the term “MSSP,” squeezing an extra “S” into their title to represent their clients’ elevated need for security services. The big issue at hand, however, is that this role is sometimes misunderstood. 

Properly defining “MSSP” is crucial because this directly informs how managed security services are strategized and executed. This post will serve as the ultimate definition of what a fully equipped MSSP looks like, and include key tips to provide your clients the next-level protection their business future now requires.

Read More »

 

What would you like to see on the MSPblog in 2018? We value your feedback, so be sure to sound off in the comments below!

Additionally, blog subscribers will be receiving exclusive content at the beginning of the new year—and it won’t be available anywhere else. Click here to subscribe and ensure this valuable content is exclusive to you too!

 

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Lily is a Content Marketing Manager at Continuum and is passionate about helping businesses solve their biggest challenges. She is responsible for managing Continuum’s MSPblog and writing on a variety of topics, from sales and marketing to cybersecurity, helping establish authority in the MSP market. Lily is also a seasoned content creator and has supported Continuum’s PR and media efforts. In her spare time, Lily enjoys singing, traveling the world, and cheering on her favorite Boston sports teams!

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