The month of April brought us many things: the start of baseball season, the oncoming of warmer weather (for most of us), and yet another 30 days filled with valuable, business-driving content on the blog! MSP sales and marketing seems to be the theme of this month’s roundup. Our most popular posts cover topics such as the keys to success in managed IT services, how to generate more leads, how to better prepare for sales conversations, and much more.

Read on to discover the top five blog articles our readers couldn’t get enough of this month, with special bonus content at the end of this post!

4 Questions Your Prospects Will Ask You, And How to Answer Them


At a growing MSP, engaging prospects is the fuel that will drive your business forward. But, this window of opportunity is narrow as a certain level of preparation and presentation is required to get it right. Prospects are just getting to know you—which gives you the chance to show them what your business is all about, how they’ll benefit from working with you, and that they can trust you. You’re asking them to put their business operation in your hands, after all. So, expect that they will have questions.

To prepare you for these sales conversations, we’ve collected the four most common questions prospects pose to their potential IT service provider, along with the answers that will best position you to sell. A little upfront prep can make a tremendous impression, so use these talking points to put your best foot forward and improve your sales close rates.

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Why We Use Content to Generate Leads, Instead of Sales to Chase Them


As an inbound marketing professional with over two decades of experience working directly with IT-related businesses, I've seen the industry change in a variety of ways. I make it my business to see the forest for the trees, so to speak. I personally spend over $10,000 per year on coaching and mentorship to make sure that I'm always aware of the massive trends that are always lurking just over the horizon.

One of the most important—and broadest—changes I've seen develop has to do with how we go about chasing leads (or, more specifically, whether we do so at all).

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What Is the Cost of IT Downtime? [CHART]


Despite the unprecedented growth in modern technology, IT downtime remains an expected yet feared risk of doing business. Especially for small- and medium-sized businesses (SMBs), downtime can be crippling—impacting both finances and reputation in potentially disastrous ways.

Because of this, SMBs need a reliable backup and disaster recovery (BDR) solution to safeguard their critical data and ensure they don’t close up shop after extended downtime. The fatal mistake many businesses make is not appreciating the value of BDR until it’s too late, so how can you convince them to buy now? Use the chart below to attach a dollar figure to IT downtime and get immediate buy-in to your business continuity services.

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The Ultimate Guide to Success in Managed IT Services


According to BCC Research, the global managed IT services market could be worth more than $250 billion by the year 2021. This sector in flourishing, and the potential for value-added resellers (VARs), break/fix providers, or emerging MSPs to achieve scalable, profitable growth in IT is tremendous.

Capitalizing on this proactive, preventative approach to IT services is more efficient than running around putting out fires. Additionally, this model can lead to higher margins, scalability and recurring revenue, while improving customer service. To get there, however, you will need the right business plan, technology and partnerships. 

So, what’s the key to unparalleled success in managed IT services? Focus on these four elements.

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MSP Homepage Housekeeping: 6 Must-Haves for Success


In my more than four years working at Continuum, I’ve given hundreds of marketing consultations to our partners. These conversations typically center around sales and marketing best practices, yet one topic tends to come up time and time again: how to get the most ROI out of your website.

I’ve seen it all—what works, what doesn’t work, and what you can do to set yourself apart. Keep reading to discover what elements every MSP should have on their website.

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Bonus Content: How to Evolve Your Culture As Your Company Grows [MSP Radio]

On this episode, we welcome back Peter Melby, CEO of Greystone Technology (and MSP Radio Hall-of-Famer), to talk about the need to evolve your company culture as your organization grows and how you can create a management framework for building a strong company culture. We also discuss three new data breaches from the past week and share our small business idea of the week.


This concludes our monthly roundup for April, and we promise to bring you even more valuable content throughout the month of May and beyond! Be sure to subscribe to the blog to receive these insightful tips straight to your inbox—at the frequency of your choosing.

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