With a month of 2018 already under our belts, we thought we'd take a moment to recap our top blog posts so far. MSP sales and marketing seems to be the key theme in this month’s roundup. With these top 5 posts and best practices, you’ll be well on your way to growing and scaling your business with ease.
Read on to discover how to successfully sell clients on managed services, how to grow well beyond the $1–2 million revenue mark, and much more!
As cited in TSIA’s The State of Managed Services 2017 report, managed services now represent 22 percent of services revenues, and overall net-new revenue for managed services continues to grow at a healthy average of 42 percent. It’s evident that the demand for managed services shows no signs of slowing down. In fact, a survey by Clutch.co shows that 69 percent of small- to medium-sized businesses (SMBs) hire at least one type of IT service provider. So, what is fueling this impressive level of adoption? Why are so many business owners fans of your business model?
The following research illustrates the top reasons SMBs work with MSPs and IT solutions providers. As you build your 2018 sales strategy, pay attention to these main market drivers.
Getting your MSP business to $1–2 million in revenue is one thing, but moving beyond that requires a different strategy. In this third installment of the 7 Habits of Highly Successful IT Service Providers, you’ll learn what it takes to grow your sales operation beyond the personal network that originally brought you success.
By now, you’ve probably seen two names swirling around every industry news headline. These, of course, are Meltdown and Spectre; two critical vulnerabilities found in current CPUs from Intel, AMD and ARM.
On Wednesday January 3, several researchers disclosed the security flaw in modern processors that could affect practically every Intel computer released in the last two decades—as well as the AMD and ARM chips in your laptops, tablets and phones. As people are (rightly) concerned, we’ve decided to assemble and organize all the information MSPs and IT service providers should understand about these vulnerabilities, how they could be exploited and how to communicate these vulnerabilities to your clients.
Your website is arguably your most important marketing asset—it’s where you can make a first impression with prospects, offer information about your products and services, and convert visitors into leads. But what should your website include? What information is most important, and how should you organize your content? Explore six website must-haves in this episode of The Weekly Byte!
Overcoming objections is a critical skill for driving new revenue, but often our least favorite aspect of selling. Think about your own buying behavior. We all offer common, socially acceptable objections in our own lives. For example, we’ve all told a salesperson, “No thanks, I’m just looking.” It’s human nature to want to avoid conflict, which is why it isn’t comfortable to handle objections but it’s absolutely critical to handle every one.
If you’re looking to increase your close rates and truly grow your IT services business this year, you need to learn how to not only handle common objections, but effectively overcome them.
Well, there you have it folks! I hope you've enjoyed these top posts from January. Be sure to subscribe to our MSPblog to get instant updates as we bring you more great content throughout the rest of the year and beyond!
By Tonya Barnett
By Susan Perez
By Paula Rhea