What are the keys to selling security services? Which tools should MSPs take advantage of? Where is the managed IT services market headed? We answer these questions and more in our roundup of the MSPblog's most popular posts of January 2019.
See below for the top five blog articles our readers couldn’t get enough of this month.
A lot can change in five years. Think of where we are today—now flash back five years to 2014. What was happening? The Winter Olympics in Sochi, the Ice Bucket Challenge, and we were only on iPhone 6. The world looked a bit differently then, and business concerns and priorities were different too—especially for small-to-medium-sized businesses (SMBs).
2019: what a time to be in the managed services industry. With the rise of cyber security, the quest to solve the skills gap, and increased investment in mergers and acquisitions to name a few, there's been a lot of fascinating movement as of late—and Continuum and our partners are here for it.
This year has already brought a lot of channel activity; whether through mergers and acquisitions—for both vendors and service providers—the naming of new CEOs and executives, or things to look out for in 2019. But which of the major trends in the market are actually worth watching?
A couple of years ago, I wrote a blog post called How to Sell Managed Services: Understanding the New Buyer Dynamic, a topic that's still top-of-mind for most MSPs today. In it I stressed that purchasing behavior has changed, rendering once popular sales strategies outdated and ineffective. Need proof on this? According to HubSpot, a mere two percent of cold calls result in an appointment. Clearly, there must be another way!
So let's say you're still struggling to fill your sales pipeline. You know what NOT to do because you've done it, and it isn't working. What then is the solution, how has it changed over time and what's driving that change?
Everyone appreciates a helping hand. When you discover a free, online tool that makes your job easier, it can be hard to imagine life without it. With that in mind, we decided to reach out to you in order to compile a list of these helpful tools, all in one place. Why spend hours poking around online looking for a solution to your problem when it is very likely that one of your peers has already discovered and shared that solution?
I hope you've enjoyed this month's roundup of our top posts on the MSPblog. Be sure to subscribe to our award-winning blog to receive these insightful tips and more throughout the rest of the year!
By Lily Teplow
By Paula Rhea
By Gretchen Hoffman