As the saying goes, April showers bring May flowers. But what does May bring? In our case, it brought another month filled with valuable, business-driving content on the blog! This month’s roundup covers a range of topics including sales and marketing best practices, the benefits of live product demos, the FBI's recent cyber attack warning and more.
Read on to discover the top five blog articles our readers couldn’t get enough of this month, with special bonus content at the end!
Why should businesses leverage your managed IT services this year? When you’re making your sales pitch to clients and prospects, this is the question you need to answer to differentiate yourself from your competition. Sure, you have your value prop down and you’ve memorized your talking points to a tee, but what else can you use to convince clients and prospects of your MSP value?
They say that numbers speak louder than words, so here are a few numbers that we think speak volumes. It’s clear that the need for managed IT services isn’t going anywhere, but to help make your case, here are 20 statistics you can use to prove why businesses should partner with you.
On Friday, the FBI issued a formal warning about a cyber attack that has the potential to compromise hundreds of thousands of home and small office routers worldwide.
As an MSP servicing small- and medium-sized businesses, your clients could be affected. This post will cover what MSPs need to know about this cyber attack warning, as well as how you should handle the issue with your clients.
Service Level Agreements (SLAs) are a critical component of any modern MSP business. The goal of these documents is to provide clients with a detailed understanding of the scope of your services, define which parties have ownership over certain functions, and to set proper expectations for things like resolution times and escalation procedures. SLAs also provide both parties with a level of protection against legal action should an issue or misunderstanding arise—so they need to be crafted thoughtfully and carefully.
When built correctly, Service Level Agreements can help foster a successful and mutually-beneficial relationship between MSPs and their customers—but if you try to rush things or cut corners with these important documents, you'll likely run into trouble. Here are five ways to strengthen your MSP SLAs:
You can spend lots of time talking to prospects about the value of your managed IT services—but what do you actually show them? In this episode of The Weekly Byte, we explore how MSPs can leverage live product demonstrations throughout the sales process!
As the founder of Tech Pro Marketing, my background working with managed services providers and other tech-related businesses dates all the way back to the fax marketing days at my first computer repair shop job in 1998.
Since that time, I've seen the very idea of marketing continue to change and evolve. I've also seen a number of myths develop that, despite the better judgment of everyone involved, seem to rear their ugly heads time and again. But perhaps the most essential—and relevant—myth that we need to shatter for all time as soon as possible is the following:
Paid ads are not nearly as helpful for your MSP as you've been led to believe.
Bonus Content: Building an Award-Winning Blog [MSP Radio]
On this week's MSP Radio, Brandon and Joe talk to Lily Teplow, Content Marketing Manager and Blog Manager at Continuum, who is responsible for bringing home the gold for the MSPblog at the 2018 Hermes Awards. We discuss best practices that MSPs can use to start a blog, source content, and how to use it to boost your revenue and increase your ROI. Listen now!
There they are, folks, our top posts of May 2018. Be sure to subscribe to our award-winning blog to receive these insightful tips throughout the month of June and the rest of the year!
By Lily Teplow
By Brian Downey
By Dave LeClair