We're already a month into 2016 - have you kept any of your News Year's resolutions? All of us here on the blog team are committed to delivering even better managed IT services content this year. With the first month come and gone, here are the best posts of January, including three pieces with subject: email!
Have any feedback - want more or less of anything? Let us keep our resolution, and sound off in the comments section below!
Posted by Mary McCoy on Jan 11, 2016 6:00am EST
As cited in CompTIA's 4th Annual Trends in Managed Services report, "the global managed-services market is predicted to grow to $193B by 2019, at a Compound Annual Growth Rate (CAGR) of 12.5%." What is fueling this impressive level of adoption? Why are so many business owners fans of your business model? We dug into the report to examine the top reasons small-to-medium-sized businesses (SMBs) list for working with MSPs and IT solutions providers. As you build your 2016 sales strategy, pay attention to these main market drivers.
Posted by Mary McCoy on Jan 19, 2016 6:00am EST
This weekend, news broke that malicious emails requesting payment for licenses were sent in remote management company, Kaseya's, name. This latest security headline is just one of many instances of malware launched through an email phishing scheme. The hackers, who haven't yet been identified, reportedly sent an email with a fake invoice attachment, which once opened, compromises the recipient's device with malware capable of stealing sensitive company data. If you've not yet heard of this latest hack sending tidal waves through the channel, let it serve as a warning. All employees and clients must screen any emails requesting payment for services, even those from a trusted name or company they do business with.
Posted by Nate Teplow on Jan 18, 2016 6:00am EST
Email is a core marketing communication channel in today’s world. Many MSPs understand this, but they may not know how to effectively leverage it as a way to convert leads, increase client acquisition and improve overall customer loyalty.
Unfortunately, there are a number of misconceptions out there about email marketing, and I wouldn’t want you to be led astray by them! So I pulled together a list of some of the important ones that MSPs should keep in mind when running their email marketing campaigns.
Posted by Shannon Mayer on Jan 8, 2016 12:00pm EST
In our last “Better Call an MSP" post, Ray discussed how to mitigate the damage when malware and viruses attack. This time, let’s discuss something that too often has had a negative connotation surrounding it—outsourcing. I really think this is an area that many MSPs are overlooking, as I argue in this post. Here are some of the most common myths about outsourcing and why you should consider this approach as you continue to grow and scale your business.
Posted by Mary McCoy on Jan 25, 2016 6:00am EST
That dreaded Reply All button. If only there were some kind of app or plug-in that made people have to answer a challenging calculus problem in order to enable it. OK, maybe instead they should have to answer a series of questions, like "Do you really intend to send this message to the entire company?" followed by "Are you contributing anything of value to the other recipients on this listserv?" Don't get me wrong, Reply All has its uses, but it can also be terribly abused. Just look at how it'splaguing the inboxes of thousands of Time Inc. employees! And if you think it's just a workplace annoyance with no real harm, then these stories will make you think twice before sending your next email. We reached out to IT professionals and MSPs on Spiceworks, asking them to share their funniest and worst Replyallpocalypse moments, and they did not disappoint. Keep reading for some of our favorites!
Well, there you have it folks! I hope you've enjoyed these top posts from January. Be sure to subscribe to our MSPblog to get instant updates as we bring you more great content throughout the rest of the year and beyond!
By Lily Teplow
By Brian Downey