Customer testimonials, success stories and case studies are essential in marketing today. There's no better way to convince your prospects that you're the right partner for their needs than by showing off existing customers who are already realizing the benefits of your products and services.
In this edition of The Weekly Byte, we look at several steps to crafting great customer testimonials and case studies. Tune in now to discover what makes a good case study, how to conduct an interview and capture an effective story, and more!
The Weekly Byte is a video series that provides quick, digestible tips and best practices designed to help your business be successful. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!
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By Gretchen Hoffman