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How to Build Great Customer Testimonials: The Weekly Byte [VIDEO]

Posted May 30, 2016by Brandon Garcin



Customer testimonials, success stories and case studies are essential in marketing today. There's no better way to convince your prospects that you're the right partner for their needs than by showing off existing customers who are already realizing the benefits of your products and services.

In this edition of The Weekly Byte, we look at several steps to crafting great customer testimonials and case studies. Tune in now to discover what makes a good case study, how to conduct an interview and capture an effective story, and more!

The Weekly Byte is a video series that provides quick, digestible tips and best practices designed to help your business be successful. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!

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Brandon Garcin is Continuum's Director of Content Marketing, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.

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