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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Setting the Stage for Lasting Client Relationships

Posted by Nicole Hunter Hart on January 10, 2018

Setting the Stage for Lasting Client Relationships

Clients are arguably the most important aspect of a managed IT services business. After all, they’re the ones who keep the lights on. Therefore, it comes as no surprise that client management and retention might be a major focus area for 2018. In my previous series, we learned how to properly onboard your new clients. Now, I’m authoring a new series that’s designed to help you not only manage new clients, but successfully delight and retain them.

Throughout this five-part series, I’ll cover the basics of client management and retention, the fundamentals of executive business reviews, how to uncover new revenue opportunities in your executive business reviews and how to manage client risk. Each post in this series will deliver rich information on how to achieve success with your clients, what benefits you will see along the way and tools and tips to help you in your journey of increasing your worth to clients.

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Topics: Business Development and Growth, Client Acquisition and Management

How to Effectively Overcome Objections When Selling Managed Services

Posted by Blake Loughran on January 3, 2018

How to Effectively Overcome Objections When Selling

Overcoming objections is a critical skill for driving new revenue, but often our least favorite aspect of selling. Think about your own buying behavior. We all offer common, socially acceptable objections in our own lives. For example, we’ve all told a salesperson, “No thanks, I’m just looking.” It’s human nature to want to avoid conflict, which is why it isn’t comfortable to handle objections but it’s absolutely critical to handle every one.

If you’re looking to increase your close rates and truly grow your IT services business this year, you need to learn how to not only handle common objections, but effectively overcome them.

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Topics: Sales and Marketing, Client Acquisition and Management

Your 2018 Business-Wide Success Guide | Part 3: Driving Client Satisfaction

Posted by Nicole Hunter Hart on December 13, 2017

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For any service provider business, client satisfaction is the key currency. Not only is it essential to your business’ success, it impacts your top and bottom line as well as your ability to onboard new clients. Keeping a pulse on client sentiment offers insight into your operational efficiency and overall business experience. So, how can you ensure that your clients are content with your IT services? 

This series is designed to help you plan for and achieve success in 2018. Each post digs into a specific department of your business, helping establish a success plan with useful and tangible strategies. In the previous post, we discussed how you can generate more sales opportunities to fuel business growth. Today, we’ll learn how to successfully retain existing clients, attract new ones and make client satisfaction a driver for your MSP business.

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Topics: Business Development and Growth, Client Acquisition and Management

Understanding the MSP Sales Process Part 4: Making the Close

Posted by Blake Loughran on December 12, 2017

Understanding the MSP Sales Process Part 4: Making the Close

We’ve finally come to the end of my series, Understanding the MSP Sales Process, where we’ve been learning about the four key stages of the MSP sales process. In the first three segments, we conveyed a practical approach for generating new prospects and gathering the proper information to form proposals that gain interest. Today, we’re going to dive into how you can identify the right signals and get buy-in from decision makers to confidently close more deals.

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Topics: Sales and Marketing, Client Acquisition and Management

Building Your IT Business Throughout the Sales Funnel

Posted by Meaghan Moraes on November 16, 2017

Building Your IT Business Throughout the Sales Funnel

In the managed IT services business, your focus is not only on keeping your clients’ IT environment running smoothly, but also on building a thriving business for years to come. In order to effectively sell your services and achieve scalability, you need to differentiate your business from the rest. What are the unique benefits you can offer? How should your audience think of your brand? Who is your ideal audience and what’s the best way to speak to them?

Utilizing inbound marketing tactics will help you find more opportunities and close clients faster. Follow these proven steps to take full advantage of the sales funnel and, as a result, position your company as the clear solution for future clients.

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Topics: Sales and Marketing, Client Acquisition and Management

Fueling Your Funnel: Navigating 4 Sales and Marketing Phases to Close Clients Faster

Posted by Mary McCoy on November 8, 2017

Fueling Your Funnel: Navigating 4 Sales and Marketing Phases to Close Clients Faster

I've reviewed countless IT service provider websites, but one thing that's abundantly clear is that not enough organizations take the time to clearly map out their sales and marketing funnel. The first warning sign? Home pages that lead with "Contact Us" or "Schedule a Consultation" requests and nothing else. Right off the bat, this tells me that these companies are only marketing to companies that know of and are ready to evaluate their IT services. Sure, this is an important audience to hit and you want your sales representatives to work prospects with the highest level of sales readiness, but what about the rest of the prospect pool who may not be ready to commit—who may not even know who you are or why they need you?

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Topics: Sales and Marketing, Client Acquisition and Management

How to Work More Efficiently with Automation

Posted by Tara Callinan on October 24, 2017

How to Work More Efficiently with Automation

Whether you’re a sole service provider or part of a small team operating within a larger company, you know how hard it can be trying to complete work using disconnected tools. That's why you need Service Operations Automation (or ServOps for short)—a new type of technology that’s going to streamline your daily workflows so that you can operate more efficiently than ever before.

If you’re an IT service provider who continues to waste hours of their working week on inefficient, manual admin tasks—like updating timesheets or responding to client requests—you could end up losing $52,000 in revenue each year! With 2018 just around the corner, it's time to automate your operations in a way that's going to boost profits and productivity so that you can truly focus on doing the work you love. Here’s how:

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Topics: Client Acquisition and Management, Service Delivery and Operational Efficiency

Where's the Achilles Heel in Your Client Onboarding Process? [QUIZ]

Posted by Nicole Hunter Hart on September 27, 2017

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Welcome back to the last installment of my blog series focused on helping you increase your client retention and revenue through onboarding best practices and strategies! Throughout this series, we’ve discussed how to analyze your onboarding journey from the client’s perspective, demonstrate your value from day one, properly set expectations with touchpoints, and overcome common onboarding challenges. If you’ve been following along, you’re well on your way to building long-lasting, profitable relationships with your clients. However, for those of you who still struggle with low client retention rates or decreased client satisfaction, it’s time to uncover where the weak points are in your client onboarding process.

By taking the short quiz below, you’ll be able to better understand where your strengths are in your onboarding process and where there may be some gaps. I will then provide you with the resources you need to start making improvements, optimize your onboarding process, and accelerate your retention and growth rates. Let’s get started!

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Topics: Business Development and Growth, Client Acquisition and Management

3 Steps to Boosting Client Acquisition and Management

Posted by Richard Hatfield on September 22, 2017

3 Steps to Boosting Client Acquisition and Management

As an account executive at a growing IT services business, it can be hard to define a great end-to-end sales process for your business, especially when no client or prospect is ever the same. Acquiring and retaining new clients can help your business achieve higher levels of revenue and profitability, but what happens when you hit a standstill? What can you do when you’re left wondering “how can I better sell my IT services, reduce churn, and grow my business?

These are challenges almost every managed services business has faced, but it’s exactly why I’ve created a four-step plan that helps MSPs sell with ease and streamline their operations for lasting growth. So, without further ado, here is my four-step plan that will help you set the right expectations for clients, optimize your operations and achieve higher levels of client retention and satisfaction.

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Topics: Sales and Marketing, Client Acquisition and Management

How to Increase Your MSP Sales Opportunities by Going for “No”

Posted by Paul O'Donnell on August 29, 2017

How to Increase Your MSP Sales Opportunities by Going for “No”

As a managed services provider (MSP), you’re always looking for ways to gain more leads and drive business growth. All your sales and marketing efforts may be directed towards getting that “yes” from your prospects and adding another number to your potential client tally, but what if I told you that you could have more success with going for the “no” instead.

Although this might sound like a fast track to sales failure, this strategy can help you better understand your prospects’ needs, get to the root of the problem, and increase your sales efficiency. So, whether you have a dedicated MSP sales team or are a one-man-band, here’s how you can increase your sales opportunities by going for the “no.”

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Topics: Business Development and Growth, Sales and Marketing, Client Acquisition and Management

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MSP Guide to Managed Services SLAs  [white paper]
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