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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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How Do You Market, Call and Set an MSP Sales Meeting?

Posted by Lily Teplow on November 14, 2018

How Do You Market, Call and Set an MSP Sales Meeting?

If you want to accelerate sales and grow your MSP business, you can’t rely on leads coming to you and ringing your phones off the hook. You need to develop the relationship, ease them down the sales funnel and arrange a time to meet with well-suited prospects. However, it can be tough for MSPs to get your foot in the door and actually set this date.

Keep reading to discover tips on how to request onsite visits, what to cover during these appointments, and how to effectively follow-up to move the sale forward.

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Topics: Sales and Marketing, Client Acquisition and Management

4 Signs You Should Say “No” to a Prospect

Posted by Lily Teplow on November 13, 2018

4 Signs You Should Say No to a Prospect

I’ve written a lot of posts on how MSPs can generate new leads, improve close rates, and become more successful in sales and marketing—but I think it’s time to flip the script a bit. While the fact remains that you can’t effectively grow your business if you’re not acquiring new clients, that doesn’t mean that you should jump on every opportunity that comes down the pipeline. In fact, knowing when to say “no” to a prospect can be just as valuable as knowing when to say “yes.”

In this post, we’ll explore four red flags that could signal when it might make sense to pause (or even walk away from) a potentially bad deal.

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Topics: Sales and Marketing, Client Acquisition and Management

How to Leverage Product Demos When Selling MSP Services

Posted by Lily Teplow on November 7, 2018

How to Leverage Product Demos When Selling MSP Services

During the typical MSP sales process, countless hours can be spent talking to prospects about the value of your managed IT services. However, how can you actually show them said value?

The answer may be simple: product demonstrations. Product demos should be used throughout your sales cycle and even when cross-selling and upselling existing accounts. In this post, we’ll explore how MSPs can better leverage product demos and the benefits they can have on generating new and better business.

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Topics: IT Service Delivery, Client Acquisition and Management, Sales and Marketing

Four Ways MSPs Can Improve Customer Retention: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 6, 2018

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Losing clients is one of the toughest challenges MSPs encounter—and in some cases losing a single customer can have a significant negative impact to your overall business. In this episode of The Weekly Byte, we focus on four ways MSPs can improve customer retention and better-protect their top accounts!

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Topics: The Weekly Byte, Client Acquisition and Management

5 Ways to Avoid Losing Customers

Posted by Scott Wittstock on April 17, 2018

5 Ways to Avoid Losing Customers

As an MSP, our customers want to know that our high-tech systems are working around the clock to keep their networks secure and up to date. However, this shouldn’t be the only element to our relationships. Customers also need to know that we care about them and we’ll help their business grow by way of supporting their technology. The only way to do this is if we focus on the “relation” in “relationship.”

For some MSPs, customer relationships lack that human connection. If you’re at risk of losing customers because you’ve lost sight of the relationship, here are five ways to win them back and upkeep customer satisfaction.

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Topics: Client Acquisition and Management, Customer Service

4 Questions Your Prospects Will Ask You, And How to Answer Them

Posted by Meaghan Moraes on April 12, 2018

4-Questions-Your-Prospects-Will-Ask-You,-And-How-to-Answer-Them

At a growing MSP, engaging prospects is the fuel that will drive your business forward. But, this window of opportunity is narrow as a certain level of preparation and presentation is required to get it right. Prospects are just getting to know you—which gives you the chance to show them what your business is all about, how they’ll benefit from working with you, and that they can trust you. You’re asking them to put their business operation in your hands, after all. So, expect that they will have questions.

To prepare you for these sales conversations, we’ve collected the four most common questions prospects pose to their potential IT service provider, along with the answers that will best position you to sell. A little upfront prep can make a tremendous impression, so use these talking points to put your best foot forward and improve your sales close rates.

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Topics: Sales and Marketing, Client Acquisition and Management

What's the Best Way to Reduce Client Churn?

Posted by Lily Teplow on April 5, 2018

tracking-managed-services-satisfaction

Customer satisfaction is the number one way to ensure your continued success as a managed IT services provider (MSP)—and a customer satisfaction survey is one of the best ways to see how you’re performing. The data from a customer survey offers extremely valuable feedback, which you can funnel back into your business to improve your service offering.

However, writing an effective survey that people will actually fill out can be a real challenge. Here are a few tips for getting started.

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Topics: Business Development and Growth, Client Acquisition and Management, Customer Service

How to Prepare for a Quarterly Business Review: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 26, 2018

How to Prepare for A Quarterly Business Review

The managed services market is all about relationships, and Quarterly Business Reviews (QBRs) are a great way to stay in touch with your customers, showcase your value and identify potential cross-sell and upsell opportunities. In this episode of The Weekly Byte, we offer tips and insights to help you successfully prepare for your next QBR!

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Topics: The Weekly Byte, Client Acquisition and Management

The 5 Fundamentals of an Executive Business Review

Posted by Nicole Hunter Hart on March 15, 2018

The 5 Fundamentals of an Executive Business Review

Welcome back to my blog series dedicated to customer management and retention. Each post in this series will help you better engage with your clients to retain and grow your business through meaningful relationships. One of the best ways to create these strong business relationships is to maximize the impact of your touchpoints. By communicating the right information, at the most important time, you’ll be able to continuously demonstrate the value of your services.

To tie these concepts together, I’m going to focus on a particularly important touchpoint: The Executive Business Review (EBR). When presented to your clients, EBRs can drive increased awareness, communication, and ultimately reinforce trust when expansion opportunities arise. Keep reading to discover the fundamentals of an Executive Business Review and how you can optimize your next client meeting.

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Topics: Business Development and Growth, Client Acquisition and Management

Retention Tips: How to Show Your Clients the Love

Posted by Nicole Hunter Hart on February 14, 2018

Retention Tips: How to Show Your Clients the Love

When it comes to successfully managing client relationships, there are four key principals: making your client feel important to your business, demonstrating you understand their business and needs, helping them succeed in their goals, and lastly, committing to a long lasting, mutually beneficial relationship. These are the core tenets that will assist you in developing more profitable relationships and showing your clients the love!

In the spirit of Valentine’s Day, we’re going to add a bit of hearts and flowers into this post and talk about how you can leverage your value and knowledge of the IT landscape to communicate more efficiently and effectively. Hint: it’s not about getting clients flowers or chocolates, but simply showing them you have their needs taken care of.

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Topics: Client Acquisition and Management, Customer Service

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