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What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Explaining "The Cloud" to Your Clients [VIDEO]

Posted by Meaghan Moraes on November 12, 2018


When it comes to solving the IT concerns of small- to medium-sized businesses (SMBs), “the cloud” is now a glaring contender. You’ve probably heard that the cloud has revolutionized business operations—because digital transformation is driving businesses to use multiple environments across on-premises and cloud. Yet, while it remains an industry buzzword, it’s not simple to explain what the cloud is to your prospects and customers that likely have many unanswered questions.

By clearly defining “the cloud,” demystifying common cloud misconceptions and offering recommendations for MSPs, this next video in our Explaining IT to Your Clients series will help guide you through those client conversations.

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Topics: Video, Explaining IT Series, Cloud Computing

Top Takeaways from Microsoft Inspire 2018

Posted by Robert Kocis on July 25, 2018

Top Takeaways from Microsoft Inspire 2018

Last week, some of the Continuum team and I went down to Las Vegas to attend Microsoft Inspire 2018. It was a great couple of days full of networking and learning opportunities. In this post, I’d like to share my top takeaways and the key themes I noticed while at Microsoft Inspire this year.

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Topics: Events, Cloud Computing

How Are SMBs Using the Cloud in 2018? [CHART]

Posted by Lily Teplow on July 20, 2018

How Are SMBs Using the Cloud in 2018? [CHART]

This year has ushered in many technological changes, most notably in the small- and medium-sized business (SMB) landscape. Your SMB clients are becoming more aware of how integral technology is to business success, leading to the adoption of things like mobile and cloud solutions. Given its ability to address both operational costs and budget constraints, it’s no surprise that the cloud is a top IT priority for SMBs. Cloud levels the playing field, providing a route to enterprise-grade applications, storage and computing infrastructure without the need to purchase and maintain on-premise hardware.

But how exactly are your clients and prospects utilizing the cloud, if at all? What are some of their top concerns and how can you convince them to partner with you for guidance with their cloud—and overall IT—strategy?

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Topics: Cloud Computing, MSP Sales Chart, SMB Trends

Your Client Asks You to Explain the Cloud. What Do You Say?

Posted by Joseph Tavano on July 10, 2018

Your Client Asks You to Explain the Cloud. What Do You Say?

As an MSP, you are responsible for the endpoints and IT environments of many clients. You are their IT expert, their technical wizard, and their resource for all things with a screen and a plug.

But the technical world that you inhabit on a daily basis isn’t the same as the top-level user experience that your client sees every day. Depending on the industry, they may understand less about technology than you may realize, which can lead to unnecessary confusion when it comes time to discuss services, pricing and additional products like advanced security and cloud solutions.

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Topics: Cloud Computing, Sales and Marketing

Explaining the Cloud to End Users: 4 Things to Cover

Posted by Joseph Tavano on April 24, 2018

Explaining the Cloud to End Users: 4 Things to Remember

While cloud integration is virtually ubiquitous in modern computing, it is often misunderstood or misinterpreted outside of the IT industry. Outside of the sphere of tech insiders, where acronyms, jargon and abstract product names are commonplace, the idea of “The Cloud” can be shrouded in mystery from years of pop-culture confusion and misuse in fiction.

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Topics: Cloud Computing, Data Protection

The Future of Cybersecurity Is Intelligent, Integrated and in the Cloud

Posted by Dawn Farrell on September 29, 2017

The Future of Cybersecurity Is Intelligent, Integrated and in the Cloud

There’s no arguing that technology is increasingly evolving and shifting. In recent years, we’ve seen this as a shift towards the cloud, providing many advantages and offering an agility never seen before in computing. As a natural progression, it makes sense that security solutions are being offered from the cloud, in the ‘as a service’ format. Experts predict this will grow at five times the rate of traditional software delivery.

Cloud-based technologies have the upper hand in the fight against malicious attacks and software vulnerabilities. The remarkable speed in reaction, along with the abilities to analyze vast amounts of data, are compelling benefits. There is also a welcome factor of convenience. Service providers can deliver a truly scalable solution to clients, enabling business expansion and an increase in revenue streams. Let’s take a deeper look into the future of cybersecurity and how service providers can capitalize.

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Topics: Cybersecurity and Threat Management, Mobile Device Management and IT Mobility, Cloud Computing

Simplifying 3 Trends That Are Changing the IT Landscape

Posted by Meaghan Moraes on April 21, 2017

Simplifying 3 Trends That Are Changing the IT Landscape

Let’s face it, modern IT is complicated. With new components being continuously added to the mix, managing and securing the IT landscape requires new tools fit for the challenge. However, the last thing managed services providers (MSPs) need is yet another disparate management tool that adds more complexity to their services. Without cohesive IT and service level management, there will be serious disconnects—from servers and networks, to storage and end points. 

Amidst the changing tides of technology, MSPs can help their clients ensure IT service and business success with an integrated approach. The following are three growing trends that MSPs should understand how to embrace and capitalize on in order to achieve sustainable profitability and business growth.

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Topics: Mobile Device Management and IT Mobility, Cloud Computing, SMB Trends

Backup to the Future Part IV: How the Cloud Will Continue to Impact BDR Services

Posted by Joseph Tavano on April 12, 2017

Backup to the Future Part IV: How the Cloud Will Continue to Impact BDR ServicesA few years back, everyone was welcoming you to the cloud. Now that we’re all “here,” cloud services are evolving. For MSPs, this affects everything from pricing and packaging BDR products to everyday service delivery. Let’s explore a few ways that the cloud has impacted and will continue to impact BDR for managed IT service providers.

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Topics: Backup and Disaster Recovery, Cloud Computing, Continuum BDR

Scalability, Cybersecurity & Cloud Services: Three eBooks to Support MSP Growth in 2017

Posted by Brandon Garcin on February 21, 2017

Three-eBooks-to-Support-MSP-Growth-in-2017.pngThe managed IT services industry is constantly changing, and it can be difficult to stay up-to-date on the latest changes, trends and best practices. Today, things like cloud computing, an increasingly-complex cybersecurity landscape and other pressures are forcing MSPs to rethink their approach to service delivery, sales and marketing, and other key aspects of the business.

To help you stay ahead of the curve and set yourself up for success in 2017, we’ve compiled three of our most popular eBooks. Check them out below!

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Topics: Business Development and Growth, Cybersecurity and Threat Management, Cloud Computing

4 Simple Steps to Evaluating Cloud IaaS

Posted by Meg Swanson on October 4, 2016

When you make decisions about extending your infrastructure footprint into the cloud, you do so very intentionally. You hunt down analyst reports, ask peers for recommendations, and seek out quantitative research to compare the seemingly endless array of cloud-based options. But how can you be sure that you’re getting the most relevant information for your business case?

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Topics: Backup and Disaster Recovery, Continuum BDR, Cloud Computing

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