Last year I decided to buy snow tires for my wife’s car. I suggested she call a shop and make an appointment, but instead, she came back to me with a menu of options—speed ratings, noise ratings, treadwear comparisons and a variety of prices. It was a lot to take in, and I quickly realized that what I thought would be a two-minute process might actually take longer to understand than I’d anticipated. It was only September, so I told her I’d take some time to mull it over before calling back. Then life happened: kids’ hockey games, work, projects around the house, and before I knew it, we were opening Christmas presents and I still hadn’t taken a look at these tires. So at that point, I decided I might as well wait until next year.