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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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3 Winning Tactics to Approach Clients about Cyber Security

Posted by Derek Marin on January 24, 2019

3-Winning-Tactics-to-Approach-Clients-About-Cybersecurity

It’s tempting to simply slap your company logo on templated pitch decks and hit the phones. But, we all know how this ends—the one-size-fits-all playbook is dated and ultimately ineffective. And besides, upgrading isn’t the same as selling to a prospect!

Clients expect their MSP's protection. In addition, the client's general perception of cyber security is influenced by their MSP. In this blog post, I'll offer some key tips on how to guide your clients to purchase more cyber security services, including understanding their personal views on security, how to perceive that they may be interested, and some simple email templates to arrange an upgrade meeting. 

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Topics: Cyber Security, Managed Security Services, Sales and Marketing

Explaining "Your Security Value Proposition" to Your Clients [VIDEO]

Posted by Meaghan Moraes on January 14, 2019

Explaining-Your-Security-Value-Prop

As a growth-oriented MSP emerging as a cyber security leader, it’s crucial that you know your security value proposition like the back of your hand. More specifically, you need to be able to effectively articulate your security value prop to your clients and prospects.

Since your SMB client-base is now the primary target of cyber attacks, they require the utmost protection with advanced tools and protocols. And, that’s exactly what they rely on you for—in fact, that may assume that their level of cyber security has been “good enough” for years.

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Topics: Video, Explaining IT Series, Cyber Security, Cybersecurity and Threat Management

5 Cyber Security Realities that Didn’t Exist 5 Years Ago

Posted by Meaghan Moraes on January 3, 2019

5 Cyber Security Realities

A lot can change in five years. Think of where we are today—now flash back five years to 2014. What was happening? The Winter Olympics in Sochi, the Ice Bucket Challenge, and we were only on iPhone 6. The world looked a bit differently then, and business concerns and priorities were different too—especially for small-to-medium-sized businesses (SMBs).

In 2014, customer acquisition and retention and business growth were top goals for SMBs, top IT priorities were social media and mobility solutions, and within the top five challenges for SMBs was data protection, recovery and business continuity. It’s interesting to compare these areas to SMB budgeting priorities for 2019.

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Topics: Cybersecurity and Threat Management, Cyber Security, Information Security, Managed Security Services

Explaining "Ransomware" to Your Clients [VIDEO]

Posted by Meaghan Moraes on December 17, 2018

How-to-Explain-Ransomware

With cybercrime damages set to cost the world $6 trillion annually by 2021, the pressure is on for cyber security teams across industries to defend their assets. This especially rings true for managed service providers entrusted to keep their clients' IT systems and environments protected.

Companies of all sizes are being attacked today because there are now more sophisticated attackers, and the attacks are broad-based and less targeted. Advanced forms of malware, like ransomware, are now major threats to businesses—and small- to medium-sized businesses (SMBs) are now the primary targets of these attacks

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Topics: Video, Explaining IT Series, Cyber Security, Cybersecurity and Threat Management

4 Ways to Create Upsell Opportunities with Your Clients: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 19, 2018

The Weekly Byte Episode 118

Upselling or cross-selling your existing clients can be tricky—and just because someone has purchased one or two of your services doesn’t mean they’re guaranteed to buy into your full portfolio. Tune into this episode of The Weekly Byte to discover which tactics and processes you can leverage to drive successful upsell conversations with existing customers!

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Topics: The Weekly Byte, Sales and Marketing, Cyber Security

4 Cyber Security Resources to Improve Your Go-To-Market Strategy: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 5, 2018

The Weekly Byte Episode 117

Cyber security doesn’t sell itself, and your go-to-market strategy needs to be well-established before you begin engaging in sales conversations with clients and prospects. In this episode of The Weekly Byte, we explore four resources you can download and use immediately to help you enhance your security content library!

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Topics: The Weekly Byte, Sales and Marketing, Cyber Security

Why MSPs Should Avoid Security Scare Tactics this Halloween: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 29, 2018

The Weekly Byte Episode 116

When selling cyber security, MSPs will often attempt to “scare” their customers into purchasing a new solution—but the reality is that these tactics can end up doing more harm than good. Tune into this episode of The Weekly Byte to discover why you shouldn’t try to scare your clients when it comes to security (and what you should be doing instead)! 

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Topics: The Weekly Byte, Sales and Marketing, Cyber Security

5-Step Strategy for Selling Cybersecurity to SMBs

Posted by Aaron Branson on August 3, 2018

5-Step Strategy for Selling Cybersecurity to SMBs

How do you successfully sell cybersecurity to small-to- medium sized businesses (SMBs)? First, try saying that five times fast! If you’re a managed IT services provider (MSP) looking to grow revenue through managed security, you’ve come to the right place.

 

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Topics: Sales and Marketing, Cyber Security, Managed Security Services

Five Tips to Improve Your Clients’ Daily IT Security: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 9, 2018

WB_109

In the world of security, accountability and ownership are not exclusively an MSP’s or MSSP’s responsibility—there are also things that clients and end users must do to ensure they are protected from emerging threats and cyber attacks. In this episode of The Weekly Byte, we look at five tips you can give directly to your clients to help them improve their daily IT security!

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Topics: The Weekly Byte, Cyber Security

Four Cyber Security Resources to Help Educate Your Staff and Clients: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 25, 2018

WB_106

Cyber security is one of the most complex managed services to deliver, and without the right tools, processes and strategies in place it can be difficult to effectively protect your clients from emerging threats like phishing, ransomware and other attacks. In this episode of The Weekly Byte, we break down four resources that you can leverage today to improve your security education and ensure that both your team and your customers are set up for success!

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Topics: The Weekly Byte, Cyber Security

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