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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Explaining "the Value of Your Services" to Your Clients [VIDEO]

Posted by Meaghan Moraes on February 11, 2019

Explaining-the-Value-of-Your-Services

When you’re doing work for your clients behind the scenes acting as a remote managed IT services provider, it’s easy for them to overlook the value of your services. That’s why constantly reminding clients of the value you provide and making a strong case for your service delivery is so important. Here are some key points to focus on to get firm grasp on the value of your services and be able to explain them to your clients.

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Topics: Video, Explaining IT Series

Explaining "Your Security Value Proposition" to Your Clients [VIDEO]

Posted by Meaghan Moraes on January 14, 2019

Explaining-Your-Security-Value-Prop

As a growth-oriented MSP emerging as a cyber security leader, it’s crucial that you know your security value proposition like the back of your hand. More specifically, you need to be able to effectively articulate your security value prop to your clients and prospects.

Since your SMB client-base is now the primary target of cyber attacks, they require the utmost protection with advanced tools and protocols. And, that’s exactly what they rely on you for—in fact, that may assume that their level of cyber security has been “good enough” for years.

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Topics: Video, Explaining IT Series, Cyber Security, Cybersecurity and Threat Management

Explaining "Ransomware" to Your Clients [VIDEO]

Posted by Meaghan Moraes on December 17, 2018

How-to-Explain-Ransomware

With cybercrime damages set to cost the world $6 trillion annually by 2021, the pressure is on for cyber security teams across industries to defend their assets. This especially rings true for managed service providers entrusted to keep their clients' IT systems and environments protected.

Companies of all sizes are being attacked today because there are now more sophisticated attackers, and the attacks are broad-based and less targeted. Advanced forms of malware, like ransomware, are now major threats to businesses—and small- to medium-sized businesses (SMBs) are now the primary targets of these attacks

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Topics: Video, Explaining IT Series, Cyber Security, Cybersecurity and Threat Management

Explaining "The Cloud" to Your Clients [VIDEO]

Posted by Meaghan Moraes on November 12, 2018

How-to-Explain-the-Cloud

When it comes to solving the IT concerns of small- to medium-sized businesses (SMBs), “the cloud” is now a glaring contender. You’ve probably heard that the cloud has revolutionized business operations—because digital transformation is driving businesses to use multiple environments across on-premises and cloud. Yet, while it remains an industry buzzword, it’s not simple to explain what the cloud is to your prospects and customers that likely have many unanswered questions.

By clearly defining “the cloud,” demystifying common cloud misconceptions and offering recommendations for MSPs, this next video in our Explaining IT to Your Clients series will help guide you through those client conversations.

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Topics: Video, Explaining IT Series, Cloud Computing

Explaining "Phishing" to Your Clients [VIDEO]

Posted by Meaghan Moraes on October 8, 2018

Explaining Phishing to Your Clients

It’s National Cyber Security Awareness Month, and this week’s theme is all about security knowledge and education. Security education is key to keeping businesses and employees safe from cyber threats. In honor of this, our next video in our Explaining IT to Your Clients series will help you approach conversations with clients around one of the most pervasive threats facing their business: phishing. Tune in now to learn how to explain phishing to your clients and help keep them protected.

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Topics: Cybersecurity and Threat Management, Video, Explaining IT Series

Explaining “IT” to Your Clients

Posted by Meaghan Moraes on September 7, 2018

Explaining “IT” to Your Clients

When your profession is managing IT for your clients, you’re expected to know the ins and outs. You’re the expert, right? You’re the thought leader, the support system. But “IT” is a broad term.

Apart from your job title, how do you actually showcase your IT expertise to clients in a way that gets their buy-in, their trust, and their business long term? It’s all in the way you communicate.

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Topics: Business Development and Growth, Remote Monitoring and Management, Explaining IT Series

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