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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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On-Page vs. Off-Page SEO: Which is More Important? | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 17, 2018

The Weekly Byte Episode 69

There’s no denying the value that an effective search engine optimization (SEO) strategy can bring to your marketing and sales efforts—but should you be spending more time focusing on on-page or off-page SEO? In this episode of The Weekly Byte, we explain the difference between these two tactics and explore whether one is more valuable than the other as you look to boost your lead generation efforts!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing, Search Engine Optimization

Selling Managed IT Services to the Modern Buyer

Posted by Nate Freedman on June 20, 2018

Selling Managed IT Services to the Modern Buyer

As an inbound marketing professional with my finger on the pulse of B2B revenue generation, there's one thing that I can say with certainty: if you wake up in the morning feeling like the process of marketing and selling managed services is a little bit different than it was yesterday, not to mention a year or even five years ago, it's not your imagination.

You're actually onto something pretty important that is definitely worth discussing: the modern MSP buyer has changed, probably in more ways than you realize. It’s now up to you, the MSP, to change with your buyers, or you're only going to find yourself left behind.

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Topics: Sales and Marketing, Inbound Marketing

What Nobody Wants to Tell You About Paid Ads for Managed Services Providers

Posted by Nate Freedman on May 9, 2018

What Nobody Wants to Tell You About Paid Ads for Managed Services Providers

As the founder of Tech Pro Marketing, my background working with managed services providers and other tech-related businesses dates all the way back to the fax marketing days at my first computer repair shop job in 1998.

Since that time, I've seen the very idea of marketing continue to change and evolve. I've also seen a number of myths develop that, despite the better judgment of everyone involved, seem to rear their ugly heads time and again. But perhaps the most essential—and relevant—myth that we need to shatter for all time as soon as possible is the following:

Paid ads are not nearly as helpful for your MSP as you've been led to believe.

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Topics: Sales and Marketing, Inbound Marketing

The Most Important Piece of Marketing Advice for MSPs: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 30, 2018

What’s the best piece of marketing advice you’ve ever received? Here on The Weekly Byte, we’ve covered a lot of different topics designed to help viewers drive better outcomes and results in their businesses—and today, for our 100th episode, we’re excited to reveal the single most important piece of marketing advice that MSPs should keep in mind when communicating to prospects and customers. Tune in now to discover what it is! 

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Topics: The Weekly Byte, Inbound Marketing

4 Types of Blog Posts You Can Republish to Increase Engagement: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 23, 2018

Blogging is a great way to demonstrate thought leadership, improve SEO and generate new leads—but it can be difficult and time-consuming to constantly come up with new ideas and craft new posts. But don’t worry—you can just as easily republish and repurpose existing posts to make blogging more manageable! In this episode of The Weekly Byte, we outline four types of blog posts you can republish to increase engagement.   

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Topics: The Weekly Byte, Inbound Marketing, Blogging

3 Free Tools to Help Improve Your Google Ranking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 16, 2018

Google plays an extremely important role in modern marketing tactics and best practices, and we’re all striving to get that coveted page 1 real estate to make sure users are finding our websites and engaging with content. Unfortunately, without an effective Search Engine Optimization (SEO) strategy, it can be difficult to improve your ranking and presence—and your website won’t be seen by nearly as many visitors.

In this episode of The Weekly Byte, we look at three free tools you can leverage to understand how your website stacks up on Google and other search engines—and what you can do to improve your ranking!

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Topics: Website Optimization and Design, The Weekly Byte, Inbound Marketing, Search Engine Optimization

Why We Use Content to Generate Leads, Instead of Sales to Chase Them

Posted by Nate Freedman on April 10, 2018

Why We Use Content to Generate Leads, Instead of Sales to Chase Them

As an inbound marketing professional with over two decades of experience working directly with IT-related businesses, I've seen the industry change in a variety of ways. I make it my business to see the forest for the trees, so to speak. I personally spend over $10,000 per year on coaching and mentorship to make sure that I'm always aware of the massive trends that are always lurking just over the horizon.

One of the most important—and broadest—changes I've seen develop has to do with how we go about chasing leads (or, more specifically, whether we do so at all).

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Topics: Sales and Marketing, Inbound Marketing

5 Important Metrics to Measure Homepage Effectiveness: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 9, 2018

Five Important Metrics to Measure Homepage Effectiveness

Your homepage is the most important page on your website—it’s where you make a first impression, have a chance to introduce your business and provide an overview of your products and services. But how do you know if your homepage is actually providing driving results? In this episode of The Weekly Byte, we dive into five helpful metrics you can track to measure the effectiveness of your website’s homepage!

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Topics: Website Optimization and Design, The Weekly Byte, Inbound Marketing

5 Types of Videos to Include on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 2, 2018

Five Types of Videos to Include on Your MSP Website

Video is playing an increasingly important role in modern marketing strategies—and with good reason. Videos can be more dynamic and engaging than other types of content, they’re often quick and consumable, and they’re a perfect vehicle for getting a variety of messages out to your prospects and customers. In this episode of The Weekly Byte, we outline five types of videos you can use to drive success on your MSP website!

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Topics: Video, The Weekly Byte, Inbound Marketing

3 Marketing Assets Every MSP Should Have

Posted by Lily Teplow on March 28, 2018

3 Marketing Assets Every MSP Should Have

For most IT service providers, you don’t have the time to create 10, 20, or 30 pieces of marketing collateral per quarter. What’s more, with so many different types of content, it can be difficult to know which pieces are most important for your business, or how to get started creating them. This might leave you wondering, “well, if I needed a few must-haves from a marketing or lead-generation standpoint, where can I start?”

In this post, we’ve whittled it down to the top three marketing assets you absolutely need in your portfolio to help you grow your MSP business.

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Topics: Sales and Marketing, Inbound Marketing

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