How does the public view your company? Are you top-of-mind for your industry? MSPs cannot live without public relations (PR), especially since all IT is local. Maximizing your brand's visibility within your community helps attract new prospects and define your current customers' opinion of you. You may think it's optional and really only useful for enterprise businesses, but it's a necessity for any company, regardless of company size, production, or goals.
In this post, we'll go over the value of good PR in managed IT services and provide some best practices when crafting a PR plan.