MSP Blog Logo

BDR

Business Growth

Cybersecurity

Help Desk

MDM

RMM

Sales & Marketing

Subscribe


Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

Read Now

3 Security Sales Pitch Tips to Help You Win the MSP Shark Tank

Posted by Lily Teplow on August 22, 2018

3 Security Sales Pitch Tips to Help You Win the MSP Shark Tank

There’s no denying the need for advanced cyber security services in today’s IT landscape—but that doesn’t mean your security solution will sell itself. Without the right sales pitch, it may be difficult to convince prospects (or existing customers) that it’s time to invest in IT security.

In this post, we’ll explore how to enhance your cyber security sales pitch to drive better outcomes, and we’ll also give away tricks of the trade if you’re looking to enter our MSP Shark Tank contest at Navigate 2018 to win $15k!

Read More

Topics: Sales and Marketing, Managed Security Services

How to Address Top SMB Cyber Security Challenges

Posted by Lily Teplow on August 17, 2018

How to Address Top SMB Cyber Security Challenges

When it comes to cyber security, the threats themselves—ransomware, phishing, etc.—are nothing we haven’t seen before. What is new, though, is the scope and the increased threat to small- and medium-sized businesses (SMBs).

Most SMBs today have a false sense of confidence; they don’t see themselves as worthy targets and assume they have nothing of value to an attacker. However, this leaves hackers thinking: “all the better to eat you with, my dear.”

But why is it that SMBs aren’t properly protected against today’s threats? Why are they so hesitant to change their cyber security strategy? To answer these questions, we did a little research into SMB security trends. Read on to learn which challenges they face and how you can position your managed security services as the solution.

Read More

Topics: SMB Trends, Cybersecurity and Threat Management, Managed Security Services

PGA of America Servers Hacked as Part of Ransom Scheme

Posted by Lily Teplow on August 14, 2018

PGA of America Servers Hacked as Part of Ransom Scheme

In an increasingly dangerous era of cybercrime, hackers have now found a new target: major golf tournaments. On August 8, news broke about the latest hacking attack against the Professional Golfers Association (PGA) servers, locking files and demanding ransom just days before the competition took place.

As an MSP, hacking and ransomware are not new concepts. However, news headlines typically only cover enterprise-level attacks, now including the PGA of America. So, how can you bring a major news story like this down to your SMB clients’ level?

In this post, we’ll take a closer look at the PGA server hack and how you can use this story to bring awareness to the need for your managed security services.

Read More

Topics: Industry News, Cybersecurity and Threat Management, Managed Security Services

5-Step Strategy for Selling Cybersecurity to SMBs

Posted by Aaron Branson on August 3, 2018

5-Step Strategy for Selling Cybersecurity to SMBs

How do you successfully sell cybersecurity to small-to- medium sized businesses (SMBs)? First, try saying that five times fast! If you’re a managed IT services provider (MSP) looking to grow revenue through managed security, you’ve come to the right place.

 

Read More

Topics: Sales and Marketing, Managed Security Services, Cyber Security

Ask the Experts: How Do I Sell Managed Security Services?

Posted by Lily Teplow on August 2, 2018

Ask the Experts: How Do I Sell Managed Security Services?

Did you know that almost 70 percent of organizations don’t believe their basic security software can block today’s cyber threats? What’s more, nearly half of the security risk that organizations face stems from having multiple security vendors and products. But what does this mean for you, the MSP?

There’s a ripe opportunity with managed security services. Adding security to your portfolio will not only allow you to better protect your clients, but also step in as their all-inclusive IT and security provider. So, how can you get there?

I’ve asked a couple of experts to share their advice and help answer the question that’s crossing every MSP’s mind: how do I sell managed security services?

Read More

Topics: Sales and Marketing, Managed Security Services

Redefining Cyber Security: Win SMB Clients with The Right Message

Posted by Meaghan Moraes on July 26, 2018

Redefining Cyber Security: Win SMB Clients with The Right Message

Your clients are the main target of today’s ever-evolving cyber attacks, so why isn’t selling managed security services easier? To effectively market and sell your cyber security offering, you have to change the SMB mindset with the right positioning strategies.

In our recent webinar, Redefining Cyber Security: Win SMB Clients with The Right Message, we walked through cyber security go-to-market tips for MSPs as well as security conversation talking points to ensure SMB clients are on board. Here is a recap of the key takeaways you can leverage in your business.

Read More

Topics: Webinar Highlights, Cybersecurity and Threat Management, Managed Security Services

Preparing Your MSP for Security: Tips from an Expert

Posted by Brandon Garcin on July 24, 2018

Preparing Your MSP for Security: Tips from an Expert

On a recent episode of MSP Radio, Joe and I sat down with Brian Downey, Senior Director of Product Management at Continuum, and mastermind about all things cyber security. Following the news of our acquisition of CARVIR and adding a suite of products to Continuum Security, Brian joined us to talk more about the security space and how MSPs can take advantage of the emerging cyber security category.

Keep reading for our key takeaways and tidbits of advice from Brian, and listen to the full episode below!

Read More

Topics: Cybersecurity and Threat Management, Podcast, Managed Security Services, Continuum Security

Explaining Cyber Security to Your Clients

Posted by Meaghan Moraes on July 18, 2018

Explaining-Cyber-Security-to-Your-Clients

How do you explain to your SMB clients that their concept of cyber security is as relevant as yesterday’s breach news story? Would they believe you? Or worse, would they leave you? 

Think of your goals while considering theirs. Your eyes are on the prize; you’re emerging as a credible cyber security leader and expanding your managed services portfolio to include an advanced security offering. The managed security services market is projected to be worth $47.65 billion USD by 2023, after all.

Meanwhile, those SMBs that could benefit greatly from your security services typically assume that they’re already sufficiently protected from cyber threats with foundational tools. While they know that the modern security landscape—with threats advancing relentlessly—puts their businesses at risk, they have not yet bought into the urgency for a redefinition of cyber security in the context of their business future. Your client’s goal is to withstand cyber attacks and scale profitability—but they will not grasp that your managed security services are the bridge that can get them there unless that’s effectively conveyed.

Read More

Topics: Cybersecurity and Threat Management, Managed Security Services

The SMB vs. Today’s Security Landscape: Connecting the Dots

Posted by Lily Teplow on July 11, 2018

The SMB vs. Today’s Security Landscape: Connecting the Dots

Over the past few years, IT news headlines have been dominated by cyber security—its latest hacks, threats and defensive advancements. However, with all of this attention given to the enormous amounts of data stolen or the enterprise-level costs, it becomes difficult for the need for security services to resonate with your SMB customers.

While the stakes are at an all-time high for virtually every business, MSPs are challenged with changing this perception of “impending doom” and educating SMBs on the real threats to their business. Keep reading to discover how you can bring the evolving security landscape down to the SMB level and convince these businesses of the value of your managed security services.

Read More

Topics: SMB Trends, Cybersecurity and Threat Management, Managed Security Services

9 Cyber Security Resources Every MSSP Should Be Reading

Posted by Meaghan Moraes on June 29, 2018

9 Cyber Security Resources Every MSSP Should Be Reading

As an IT service provider offering managed security services, it’s critical that you’re staying up-to-date on the latest cyber security trends and advancements. With the latest cyber security information, education and conversation at your fingertips, you’ll be well positioned to stay ahead of the curve on latest threats and keep your clients protected.

For your convenience, we’ve compiled key third-party resources, including blogs, publications and other educational resources, as well as a detailed cyber security glossary. Check out our list below to brush up on your security knowledge!

Read More

Topics: Cybersecurity and Threat Management, Managed Security Services

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
comments powered by Disqus