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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services

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The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Breaking Down the Major Cyber Attack Methods Tricking MSPs

Posted by Meaghan Moraes on May 15, 2018

Breaking-Down-the-Major-Cyber-Attack-Methods-Tricking-MSPs

Every person in IT—really every person in business today—is hyper-aware of their risk of getting breached. It’s real, especially for small-to-medium-sized businesses that lack the advanced security tools and expertise needed to remain afloat. Hackers are relentless and lurking everywhere, and MSPs are ultimately responsible for their entry, and the resulting damage, to their clients’ networks.

In order to detect suspicious activity faster and minimize as much harm as possible, it’s crucial that you understand the methods employed by cyber criminals. MSPs offering cyber security services will benefit from the following breakdown, which details the most common cyber attack tactics, key warning signs and tips to remain protected.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Cyber Security Expertise: Demand Outweighs Supply

Posted by Britany DiCicco on May 8, 2018

Cyber-Security-Expertise-Demand-Outweighs-Supply

In a world of increasing data breaches and security threats, the need for talented cyber security professionals has never been more essential. However, many companies—and those who are responsible for protecting them—are quickly realizing that finding these tech-savvy and qualified candidates is a bigger challenge than they initially thought.

What does this cyber security skills gap mean for the businesses you serve, and for you as an IT service provider? Keep reading to explore more.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Educating Prospects on IT Security: To Instill Fear or Not?

Posted by Chris Johnson on March 20, 2018

Educating Prospects on IT Security: To Instill Fear or Not?

In the cyber world, businesses are constantly being hammered with fear, uncertainty, and doubt (FUD)—with the hope that someone will come along and reassure them that it’ll all be OK. When selling security services, however, MSPs typically play on this FUD factor. We take advantage of the opportunity to “scare” prospects into buying IT security, yet in many cases, this approach may backfire.

The reason why I think this backfires boils down to one thing: the human condition. When we are threatened and backed into a corner, we tend to fight. And, when it comes to cyber security, our prospective clients are often so far backed into the corner that they begin to fight the wrong fight. To prevent this from happening, there are five key areas you need to focus on.

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Topics: Sales and Marketing, Cybersecurity and Threat Management, Managed Security Services

How Dwell Time Can Impact Profitability [CHART]

Posted by Lily Teplow on March 16, 2018

How Dwell Time Can Impact Profitability

Did you know that the faster a cyber attack can be identified and contained, the lower the costs and damage? Dwell time, or the number of days a threat remains undetected within a given environment, can have significant impact on a company’s profitability. The more dwell time, the higher the rate of success for a cyber attack and the higher the costs associated with that attack. 

This is especially concerning for small- to medium-sized businesses (SMBs) who don’t have the proper cyber defenses in place to identify or contain today’s persistent threats—but partnering with an MSP or MSSP like you may be the answer. According to a study by Ponemon Institute, there’s a notable relationship between how quickly an organization can identify and contain a cyber threat, and the financial consequences. So, to help you sell clients and prospects on the value of IT security, we pulled compelling data from this study that you can use in your own sales presentations. See the chart below:

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Topics: Cybersecurity and Threat Management, Managed Security Services, MSP Sales Chart

Five Keys to Successful MSP Security Services: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 19, 2018

Five Keys to Successful MSP Security Services

There’s no denying that security services are more complex and nuanced than many other managed IT services—and in order to be successful as a security provider, there are a number of important factors and elements you’ll need to consider. In this episode of The Weekly Byte, we outline five of these and explain how you can drive success with each—tune in now to learn more!

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Topics: Sales and Marketing, Information Security, The Weekly Byte, Managed Security Services

Cyber Security Myth: More Alerts Does NOT Mean More Security

Posted by Chris Johnson on February 16, 2018

Cyber Security Myth: More Alerts Does NOT Mean More Security

I recently had the unfortunate opportunity to deal with a piece of ransomware that has only been in circulation in its current form for a few weeks. It took less than an hour from the time it dropped its payload to the time it was caught, yet it still managed to tear through pretty much all the servers.

So you might be asking yourself, “why is Chris telling us all about this ransomware and the successful attack?” The reason is that no amount of blinking lights would have prevented this attack from happening. Could we have reduced the likelihood? Maybe. Could we have prevented it altogether? No. And the reason, at the end of the day, is because of people.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Four Questions to Ask Prospects During Your Security Pitch: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 12, 2018

Four Questions to Ask Prospects During Your Security Pitch

Selling security can be tricky, especially during initial conversations where your prospects may not fully understand the importance of protecting their IT infrastructure. Fortunately, the right discovery questions can help you drive the conversation forward and uncover the right pain points to address via your service offerings. In this episode of The Weekly Byte, we outline four important questions to ask every prospect when selling security. Tune in now to learn more!

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Topics: Sales and Marketing, Information Security, The Weekly Byte, Managed Security Services

The Financial Consequence of a Cyber Attack is Worsening [CHART]

Posted by Lily Teplow on February 9, 2018

The Financial Consequence of a Cyber Attack is Worsening [CHART]

Virtually every business today fears falling victim to cyber attack. This (rational) fear stems from not only the loss of productivity or sensitive information, but also for the financial burden it puts on the business—even well after the attack has been carried out. According to a study by Ponemon Institute and Accenture, the average annual number of security breaches increased almost 30 percent in 2017. But what financial consequences could these cyber security incidents have for your clients and prospects?

A better understanding of the cost of cyber crime could help SMB business owners bridge the gap between the escalating number threat actors and the investments they should make to secure their business. If you’re looking to effectively start the security conversation with prospective clients, here are some compelling statistics that speak to the immediate need for managed security services.

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Topics: Cybersecurity and Threat Management, Managed Security Services, MSP Sales Chart

The Distinction Between MSP and MSSP [PODCAST]

Posted by Nate Teplow on February 7, 2018

The Distinction Between MSP and MSSP Podcast

A few years ago, we saw the industry make a significant transition from break/fix to what are now managed service providers (MSPs). Why? Because there was a need in the market for better, more robust IT services. Today, we’re seeing a similar trend—this time with cyber security.

The need for MSPs to bring security into their portfolios is very clear—and it’s a very significant shift. To talk more about how today’s market is converging toward security, we invited Joe Panettieri, Executive VP and Content Czar of ChannelE2E, on the latest episode of MSP Radio. Keep reading for Joe’s major takeaways on what defines an MSSP and how you can effectively bring new security services to market.

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Topics: Cybersecurity and Threat Management, Managed Security Services

The Future of the MSP: Expert Predictions for 2018

Posted by Lily Teplow on January 26, 2018

The Future of the MSP: Expert Predictions for 2018

By now, you’ve probably read plenty of predictions for the managed IT services industry in the new year. If not, here’s a brief summary: AI will take off, the cloud will become a big player for businesses, cyber security will continue to be a focal point, and IT services will be in higher demand. But which trends and changes in the market are actually worth watching?

Keep reading to discover key insights into the future of managed IT services and best practices you can put to use right away to align your MSP business for success in 2018.

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Topics: Business Development and Growth, Backup and Disaster Recovery, Managed Security Services

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