Managed services providers (MSPs) provide a wide range of IT services that are vital to modern business. With the help of your expertise and services, clients have more peace of mind knowing you’re monitoring, managing and caring for their IT infrastructure. However, IT services don’t always sell themselves. Valuable IT providers need a structured approach to convince prospects of their value.
One of the best sales strategies follows the AIDA model, which stands for:
Leveraging the AIDA model has helped my MSP business win over new clients, so let’s take a closer look at how it can help you do the same.