MSP Blog Logo

BDR

Business Growth

Cybersecurity

Help Desk

MDM

RMM

Sales & Marketing

Subscribe


Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

Read Now

Which Managed Services Pricing Strategy Is Right for You?

Posted by Ray Vrabel on October 10, 2018

Which Managed Services Pricing Strategy Is Right for You?

Pricing is something many businesses struggle with, and MSPs are no exception. Price your offerings too high, and you might not find a great market for you. Price too low, and you might be hurting your own margins. Right now, the industry still offers enough flexibility that there are a number of different managed services pricing strategies that work. However, it’s important for MSPs to be aware of the benefits and drawbacks to each. Which pricing model is best for you? Let’s discuss.

Read More

Topics: Revenue Growth and Profitability, Pricing and Packaging

7 Proven Tactics for MSP Growth: Tactic #4

Posted by Joseph Tavano on January 25, 2018

Tactic-4

When it comes to managed IT services, pricing and packaging are two of the most important business decisions you can make—having far-reaching effects beyond your bottom line. In this fourth installment of the 7 Proven Tactics for MSP Growth, you’ll learn why selling the value of your services is better than offering the lowest price.

Read More

Topics: Business Development and Growth, Pricing and Packaging

The Top 5 MSP Blog Posts of November 2016

Posted by Mary McCoy on November 30, 2016

The Top 5 MSP Blog Posts of November 2016.jpg

If you're reading this, it means you were not trampled to death at your local Best Buy last Friday.

Does this whole month seem like a blur? Are you feeling behind at work? Catch up with the latest helpful content! In addition to season's greetings, we're bringing you November's top 5 MSP Blog posts, a platter of material your MSP peers and fellow IT professionals absolutely devoured! OS hardening tips, ways of working with millennials, managed IT services pricing strategies, we're sharing it all. Pile on your plate! 

Read More

Topics: Pricing and Packaging, Sales and Marketing, Hiring and Recruiting, Workforce Optimization and Employee Retention

Pricing Managed Services the Right Way

Posted by Tim Busa on November 1, 2016

Pricing Managed Services the Right Way.jpg

Developing an effective and complete marketing strategy for your business is never a simple task. The first place to start is with the Marketing Mix, otherwise known as The Four P’s of Marketing: Product, Promotion, Place and Price.

As the term "mix" would suggest, these elements are meant to work in concert with one another, however, most marketers spend very little time thinking about the price of their products and services. Fewer than 5 percent of Fortune 500 companies have a full-time function dedicated to pricing, according to data from the Professional Pricing Society, the world’s largest organization dedicated to pricing. McKinsey & Company has estimated that fewer than 15 percent of companies do systematic research on this subject [source].

So this means that you are spending hours developing and fine-tuning your product offering. You are coming up with innovative and creative promotions in order to drive demand. You’ve carefully selected your location and are taking advantage of all of your local channels and connections. But what about your price? How did you come up with it? Have you ever revisited what you’re charging?

Here are a few considerations when pricing managed IT services:

Read More

Topics: Pricing and Packaging

The Top 5 MSP Blog Posts of September 2016

Posted by Lily Teplow on September 30, 2016

Autumn is officially in full swing! But before we break out the Halloween decorations, let’s take a look back at the MSP blog posts you couldn’t get enough of this past month! We covered a lot in September, including inbound marketing best practices, how to sell your managed IT services, MSP pricing and much more! Here’s a roundup of the top five posts:

Read More

Topics: Sales and Marketing, Business Development and Growth, Help Desk, Pricing and Packaging

Three Factors that Influence MSP Pricing & Profitability: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 5, 2016

WB20.gif

There are a number of important factors to consider when pricing and packaging managed IT services—especially when it comes to understanding margins and profitability. In this episode of The Weekly Byte, we explore three factors that can influence your MSP pricing strategy. Tune in to learn more!

Read More

Topics: The Weekly Byte, Pricing and Packaging, Business Development and Growth

The Top 5 MSP Blog Posts of August 2016

Posted by Lily Teplow on August 31, 2016

Are you sick of seeing back to school commercials already? It’s hard to believe another month of managed IT services blog posts has flown by, but to prevent those end-of-summer blues we’ve rounded up our top posts of August! Have you ever wondered how to price your managed services? Do you have the right onboarding strategy when taking on new clients? We’ve answered these questions and more in this month’s roundup!

Without further ado, here are the MSP blog posts our readers couldn’t get enough of this August!

Read More

Topics: Pricing and Packaging, Hiring and Recruiting, Client Quick Tips, Business Development and Growth

How Do I Price Managed Services?

Posted by Brandon Garcin on August 9, 2016

“Do you have any managed services pricing strategies or tips?” That’s the single most common question I get asked by business owners trying to evolve from a break/fix model to a managed IT services model. Ultimately, you understand the need to evolve your product portfolio and expand into offering more proactive IT support. As a business model, managed IT services provides monthly reoccurring revenue and aligns your interests with those of your clients, thereby making those clients stickier. But still, MSPs with varying levels of maturity often lack confidence in your current pricing strategy. So what is there to consider when pricing managed services, and what are some of the most popular pricing approaches today?

Read More

Topics: Business Development and Growth, Sales and Marketing, Pricing and Packaging

Robin Robins Boot Camp Takeaways

Posted by Joseph Tavano on May 18, 2016

Nate is back from the Robin Robins Boot Camp, and he brought back some important takeaways from talking to numerous MSPs.

Read More

Topics: Business Development and Growth, Revenue Growth and Profitability, Pricing and Packaging, Podcast

Managed IT Services Pricing Strategies to Maximize Margins [White Paper]

Posted by Brandon Garcin on May 17, 2016

As managed IT services technology and best practices continue to evolve, understanding how to effectively price and package solutions has become increasingly complex. And while there’s no one-size-fits-all approach to MSP pricing that can guarantee success, it’s important to have a strong foundational understanding of today’s popular approaches in order to determine which is best for your business.

To provide an overview of today’s pricing landscape, we’ve published a new white paper: Pricing Profitably: Managed IT Services Pricing Strategies to Maximize Margins.

Read More

Topics: Pricing and Packaging

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
comments powered by Disqus