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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services

Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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10 Discovery Questions MSPs Should Be Asking Prospects and Clients

Posted by Lily Teplow on June 12, 2018

10 Discovery Questions MSPs Should Be Asking Prospects and Clients

To increase your chances of closing a deal, you need to understand the customer and their specific needs. Why might they be seeking help from a managed services provider? What problems are they trying to solve? What challenges are they facing? How can your IT services help overcome these challenges?

While no prospect wants to be ambushed with non-stop questions, well-crafted inquiries can make all the difference when it comes to winning new business. If you have prospects or clients willing to engage in a dialogue with you, use these key questions to gain a better understanding of their needs and accurately prescribe your services.

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Topics: Sales and Marketing, Managed Security Services

How to Add New Products and Services to Your Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 11, 2018

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As an MSP, it’s exciting to expand your portfolio, improve your service delivery and bring new products to your customersbut if you aren't effectively marketing those new offerings, you might struggle to get the traction and adoption you’re looking for. In this episode of The Weekly Byte, we explore how you can leverage your website as a powerful marketing tool when adding new products or services to your portfolio!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

5 Types of Blog Posts Every MSP Should Be Writing

Posted by Lily Teplow on June 8, 2018

5 Types of Blog Posts Every MSP Should Be Writing

Today’s IT service providers understand the value that blogging brings—whether it be through search engine optimization (SEO), driving traffic to your website, demonstrating thought-leadership or generating new leads. However, many are left wondering, “how do I get more involved with blogging?” and “what kind of content should I be publishing?”

To help you maximize the effectiveness of your blog, I’ll walk you through the five types of blog posts you should be writing, and how and when to best leverage them.

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Topics: Sales and Marketing, Blogging

Social Selling: How to Harness the Power of LinkedIn

Posted by Brandon Garcin on June 6, 2018

Social Selling: How to Harness the Power of LinkedIn

Did you know that the speed of acquiring new clients is 57 percent faster for those who leverage social selling? As an MSP looking to fill your sales pipeline, you should be leveraging the power of social selling, but that’s only the starting point. To truly be effective, you need to know how to boost your influence where it matters most: LinkedIn.

Recently, Bob Kocis, Continuum’s Chief Revenue Officer, and I held a webinar that focused on helping MSPs develop a stronger understanding of social selling best practices and provided insight into four key functional aspects of LinkedIn that businesses can use to generate new leads and improve their sales and marketing efforts. In this post, I’ll provide a brief recap of how MSPs can adopt social selling and harness the power of LinkedIn to drive better outcomes.

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Topics: Sales and Marketing, Lead Generation, Social Media

Introducing the MSP's Guide to Targeting New Verticals

Posted by Joseph Tavano on June 5, 2018

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The ability for an MSP to specialize and differentiate themselves from their competition is a major factor toward business growth. However, with IT services becoming increasingly commoditized, providers are converging under large-scale mergers and acquisitions. This leaves many MSPs looking for the right way forward to grow their business. For many MSPs, this means specializing managed IT services for specific vertically-aligned industries.

From technology needs, to regulatory concerns to highly specific RMM, security and BDR requirements, MSPs who specialize in a vertical must become experts within that field in the realm of IT. They will anticipate problems before they happen, resolve issues as they arise, and advise on the technology needs for the future—all of which requires industry-specific experience and knowledge. For the MSPs who take the time to accumulate these skillsets and earn a trusted reputation within the vertical, the ROI can be enormous.

It all starts with a first step, and our new eBook, Targeting New Verticals: Understanding MSP Opportunities and Go-to-Market Strategies, is the perfect place to consider and evaluate your next move.

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Topics: Revenue Growth and Profitability, Sales and Marketing, Vertical Alignment

3 Ways to Enhance Your Cyber Security Sales Pitch: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 4, 2018

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There’s no denying the need for advanced cyber security services in today’s IT landscape—but that doesn’t mean your security solution will sell itself. Without the right pitch, value prop and collateral, it may be difficult to convince prospects (or existing customers) that it’s time to invest in IT security. In this episode of The Weekly Byte, we explore three ways you can enhance your cyber security sales pitch to drive better outcomes!

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Topics: Sales and Marketing, The Weekly Byte, Cyber Security

The Top 5 MSP Blog Posts of May 2018

Posted by Lily Teplow on May 31, 2018

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As the saying goes, April showers bring May flowers. But what does May bring? In our case, it brought another month filled with valuable, business-driving content on the blog! This month’s roundup covers a range of topics including sales and marketing best practices, the benefits of live product demos, the FBI's recent cyber attack warning and more. 

Read on to discover the top five blog articles our readers couldn’t get enough of this month, with special bonus content at the end!

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Topics: Sales and Marketing, Cybersecurity and Threat Management, Service Level Agreement

The Best LinkedIn Lead Gen Tactic You Probably Aren't Using: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 29, 2018

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LinkedIn is a powerful network that provides MSPs with tremendous opportunities to generate new leads, learn more about prospects and customers, and drive meaningful conversations and interactions—but if you’re not taking advantage of this one particular tactic, you might be leaving money on the table. Tune in to this Weekly Byte to learn about the best LinkedIn lead generation exercise you’re probably not leveraging today!

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Topics: Sales and Marketing, The Weekly Byte, Social Media

How to Write Effective Marketing Copy: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 21, 2018

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With so many emails, datasheets, eBooks and other marketing assets being leveraged in the B2B buying process today, it can be difficult to stand apart from the crowd and craft copy that’s unique and compelling. Fortunately, the right mindset and a few best practices can help MSPs sharpen their writing and more effectively target prospects and customers. Tune in to this episode of The Weekly Byte to learn more!

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Topics: Sales and Marketing, The Weekly Byte

The Quick Guide to Marketing and Selling BDR

Posted by Lily Teplow on May 16, 2018

The Quick Guide to Marketing and Selling BDR

Backup and disaster recovery (BDR) is a must-have offering in managed IT services today. Yet, while many of the businesses you serve see the need for an effective business continuity strategy, the technology doesn’t necessarily sell itself.

Many organizations still have the mindset that traditional backup solutions or off-the-shelf software are sufficient, which makes it difficult for MSPs to convince them otherwise when selling BDR. So, whether you need guidance defining your go-to-market strategy or establishing the right messaging, this post will be your quick guide to yielding a higher ROI on your BDR sales and marketing efforts.

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Topics: Sales and Marketing, Backup and Disaster Recovery

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