To increase your chances of closing a deal, you need to understand the customer and their specific needs. Why might they be seeking help from a managed services provider? What problems are they trying to solve? What challenges are they facing? How can your IT services help overcome these challenges?
While no prospect wants to be ambushed with non-stop questions, well-crafted inquiries can make all the difference when it comes to winning new business. If you have prospects or clients willing to engage in a dialogue with you, use these key questions to gain a better understanding of their needs and accurately prescribe your services.