MSP Blog Logo

BDR

Business Growth

Cybersecurity

Help Desk

MDM

RMM

Sales & Marketing

Subscribe


Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

Read Now

Homepage Housekeeping: Four Keys to Making a Strong First Impression | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 22, 2018

The Weekly Byte Episode 44

Your website’s homepage is all about first impressions, and whether or not you can effectively encourage visitors to engage with content, learn more about your services and take that next step forward. In this episode of The Weekly Byte, we look at four homepage must-haves that can help you send the right message to prospects. Tune in now to learn more!

Read More

Topics: The Weekly Byte, Sales and Marketing, Website Optimization and Design

Bridging the Chasm Between Lead Acquisition and the MSP Sale

Posted by Joseph Tavano on October 17, 2018

Bridging the Chasm Between Lead Acquisition and the MSP Sale

When asked about the lifecycle of a sale, it is common for many businesses to discuss a clear and strict division between the duties of marketing and of sales—marketing is responsible for attracting and acquiring leads, and sales is responsible for contacting those leads, qualifying them as interested prospects, and converting them into customers.

But what happens between the initial interaction and the close? How many prospects go cold or fall off the radar? How many hours are invested into prospects who inevitably walk away?

There’s a clear gap here, and there’s only so much that a pure sales approach can do to close it. And, with finite human resources in sales, there’s only so many calls that can be made. What’s needed to bridge that gap between lead acquisition and the sale is what’s known as lead nurturing.

Read More

Topics: Sales and Marketing, Lead Generation, Inbound Marketing

The Technical Aspects of Your Services DO Have a Place in Your Content

Posted by Nate Freedman on October 16, 2018

The Technical Aspects of Your Services DO Have a Place in Your Content

Earlier this year, I wrote a piece about the value of using content to generate leads instead of using sales to chase them—and I'll be honest, the response was overwhelming. Out of everything that I've written up to this point—and I've published over 25,000 words, including one eBook, this year alone—that was the piece of content that received the most amount of feedback.

But at the same time, a lot of the questions I received all came from the same place—and it gave me a bit of a pause.

Most of the questions I got were some variation of "if you're supposed to sell value and not technical specifications in your content marketing, when do you introduce the technical aspects of your MSP services?"

The answer to that question, of course, requires you to keep a few key things in mind.

Read More

Topics: Sales and Marketing, Content Marketing

Here Are the Top Marketing Questions MSPs Are Asking

Posted by Lily Teplow on October 3, 2018

Marketing is essential to growing your business, yet it doesn’t come as naturally to most MSPs. But it’s OK, that’s exactly why we created the Grow Your Business Hub—an all-inclusive marketing support hub at Navigate where we work with hundreds of Continuum partners to identify and support their key marketing growth initiatives.

Last week at Navigate 2018, the Grow Your Business Hub team and I had some great conversations around MSP sales and marketing. If you recognize room for improvement in your marketing endeavors, the good news is that you're not alone. Here are some of the most frequently asked marketing questions we heard from MSPs at each station.

Read More

Topics: Sales and Marketing, Business Development and Growth

How MSPs Can Drive Success with Account Based Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 1, 2018

The Weekly Byte Episode 53

Account-based marketing (ABM) is a great way to drive business by targeting individual prospects and high-value opportunities—and it’s quickly becoming one of today’s most popular marketing trends. In this episode of The Weekly Byte, we dive into the concept of ABM and offer a few key pointers and recommendations for MSPs that are looking to start developing an account-based strategy. Tune in now to learn more!

Read More

Topics: The Weekly Byte, Sales and Marketing, Inbound Marketing

Live from Navigate 2018: Day 2 Coverage

Posted by Lily Teplow on September 27, 2018

Live from Navigate 2018: Day 2 Coverage

Greetings again from day two of Navigate 2018, Continuum’s user conference focused on empowering our MSP partners with the tools and insights they need to achieve success in the IT space.

Day one was full of value, including various breakout sessions, one-on-one marketing consultations at the Grow Your Business Hub, the opening of the Cyber Attack Simulator, and of course, an inspiring keynote address from our very own Michael George.

Riding off the coattails of an eventful and successful day one, here’s a quick look at what day two of Navigate 2018 had to offer.

Read More

Topics: Navigate 2018, Business Development and Growth, Sales and Marketing

Stock Photography Do’s and Don’ts for Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 24, 2018

The Weekly Byte Episode 58

Your website needs to have the right blend of copy, visuals and interactive content in order to attract and convert visitors—and when used properly, stock photography can play an important role in the imagery you’re using on the web. In this episode of The Weekly Byte, we explore several do’s and don’ts when it comes to leveraging stock photos on your website!

Read More

Topics: The Weekly Byte, Sales and Marketing, Website Optimization and Design

On-Page vs. Off-Page SEO: Which is More Important? | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 17, 2018

The Weekly Byte Episode 69

There’s no denying the value that an effective search engine optimization (SEO) strategy can bring to your marketing and sales efforts—but should you be spending more time focusing on on-page or off-page SEO? In this episode of The Weekly Byte, we explain the difference between these two tactics and explore whether one is more valuable than the other as you look to boost your lead generation efforts!

Read More

Topics: The Weekly Byte, Sales and Marketing, Inbound Marketing, Search Engine Optimization

How to Create the Perfect Call-to-Action: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 10, 2018

How to Create the Perfect CTA

When it comes to website conversion, the right call-to-action (CTA) can be the difference between a highly successful landing page and one that isn’t worth its weight in pixels. But what makes a great CTA? And how can you go about optimizing your existing CTAs to increase click-through rates? Tune in to this episode of The Weekly Byte to find out!

Read More

Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

The Top 5 MSP Blog Posts of August 2018

Posted by Lily Teplow on August 31, 2018

August-18-Blog-Roundup

What are the keys to selling security services? How do you sell IT services based on their value? How can you get the most out of a simple checklist? We answer these questions and more in our roundup of the MSPblog's most popular posts of August 2018.

See below for the top five blog articles our readers couldn’t get enough of this month.

Read More

Topics: Cybersecurity and Threat Management, Sales and Marketing

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
comments powered by Disqus