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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Are You Selling Managed Services Based on the Value They Provide? Here's How to Know for Sure.

Posted by Nate Freedman on August 16, 2018

Are You Selling Managed Services Based on the Value They Provide?

I've spent a lot of my time working closely with MSP business owners—strategizing on sales and marketing—over the course of my career. If there's one particular trap that I see people constantly fall into when it comes to selling managed services, that I believe is absolutely worth exploring, it's not selling on their value.

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Topics: Sales and Marketing

8 Ways to Build Your Brand Through Public Relations

Posted by Lily Teplow on August 10, 2018

8 Ways to Build Your Brand Through Public Relations

How does the public view your company? Are you top-of-mind for your industry? MSPs cannot live without public relations (PR), especially since all IT is local. Maximizing your brand's visibility within your community helps attract new prospects and define your current customers' opinion of you. You may think it's optional and really only useful for enterprise businesses, but it's a necessity for any company, regardless of company size, production, or goals.

In this post, we'll go over the value of good PR in managed IT services and provide some best practices when crafting a PR plan.

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Topics: Sales and Marketing, Lead Generation

5-Step Strategy for Selling Cybersecurity to SMBs

Posted by Aaron Branson on August 3, 2018

5-Step Strategy for Selling Cybersecurity to SMBs

How do you successfully sell cybersecurity to small-to- medium sized businesses (SMBs)? First, try saying that five times fast! If you’re a managed IT services provider (MSP) looking to grow revenue through managed security, you’ve come to the right place.

 

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Topics: Sales and Marketing, Managed Security Services, Cyber Security

Ask the Experts: How Do I Sell Managed Security Services?

Posted by Lily Teplow on August 2, 2018

Ask the Experts: How Do I Sell Managed Security Services?

Did you know that almost 70 percent of organizations don’t believe their basic security software can block today’s cyber threats? What’s more, nearly half of the security risk that organizations face stems from having multiple security vendors and products. But what does this mean for you, the MSP?

There’s a ripe opportunity with managed security services. Adding security to your portfolio will not only allow you to better protect your clients, but also step in as their all-inclusive IT and security provider. So, how can you get there?

I’ve asked a couple of experts to share their advice and help answer the question that’s crossing every MSP’s mind: how do I sell managed security services?

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Topics: Sales and Marketing, Managed Security Services

The Top 5 MSP Blog Posts of July 2018

Posted by Lily Teplow on July 31, 2018

July-2018-Monthly-Roundup

How do you balance customer and employee satisfaction? What common MSP mistakes should you avoid? How can you get prospects to hear your sales pitch? We answer these questions and more in our roundup of the MSPblog's most popular posts of July 2018.

See below for the top five blog articles our readers couldn’t get enough of this month!

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Topics: Sales and Marketing, Customer Service, Office 365

4 Ways to Enhance Your Next Sales Presentation: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 30, 2018

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Your sales presentation is one of the most important assets in your toolbelt—and it’s often one of the most difficult to create. In this episode of The Weekly Byte, we look at four ways to enhance your next sales presentation and improve your chances of winning new business!

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Topics: Sales and Marketing, The Weekly Byte

Here's How to Get Prospects to Listen to Your Sales Pitch

Posted by Nate Freedman on July 17, 2018

Here's How to Get Prospects to Listen to Your Sales Pitch

In the world of MSP and technology-related marketing, there’s a situation that is far too common that I think deserves a closer look. Feel free to stop me when this starts to sound familiar:

You've built and rebuilt your marketing strategy a number of times and you're finally starting to attract the new prospects that you need. There's one in particular that you've definitely got "on the hook," so to speak. You've worked hard to engage in some discovery conversations with them, you're continuing to work hard on building a mutually beneficial relationship with them, and... then it just seems to end.

You've got no problem getting someone's attention, but you're not able to do anything with that attention once you have it. People are hearing what you have to say, but they're not truly listening—at least not in the way that you need to get them excited about setting up a sales meeting.

So why does this happen and what can you do about it? You're about to find out.

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Topics: Sales and Marketing

Your Client Asks You to Explain the Cloud. What Do You Say?

Posted by Joseph Tavano on July 10, 2018

Your Client Asks You to Explain the Cloud. What Do You Say?

As an MSP, you are responsible for the endpoints and IT environments of many clients. You are their IT expert, their technical wizard, and their resource for all things with a screen and a plug.

But the technical world that you inhabit on a daily basis isn’t the same as the top-level user experience that your client sees every day. Depending on the industry, they may understand less about technology than you may realize, which can lead to unnecessary confusion when it comes time to discuss services, pricing and additional products like advanced security and cloud solutions.

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Topics: Sales and Marketing, Cloud Computing

Top 5 Reasons You Should Attend Sales Academy Foundations Training

Posted by Madison Lichtmann on July 6, 2018

Top 5 Reasons You Should Attend Sales Academy Foundations Training

Don’t you wish there was an easier way to master the art of selling managed services?

Continuum is proud to offer all our partners exclusive content and training catering to various roles through Continuum University, and we’re excited to expand Continuum University to provide in-person training opportunities designed specifically for you. Our first live Sales Academy Foundations training occurred in May, with MSPs joining us in our Cranberry Township office for an exclusive two-day training filled with content, learning, networking and entertainment. In this post, I'd like to go over the top five reasons why Sales Academy Foundations is so impactful for you and your MSP business.

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Topics: Business Development and Growth, Sales and Marketing

5 Sales Strategies to Win Over Your SMB Clients

Posted by Lily Teplow on July 3, 2018

5 Sales Strategies to Win Over Your SMB Clients

Like most MSPs, your target market falls into the small and medium-sized business (SMB) category—which is where most of today’s businesses in the U.S. fall. And, like any other business, SMBs need assistance in managing and maintaining their IT environments. Managed IT services can provide the proactive maintenance, enhanced security and technical expertise they seek, but how can you convince them to choose you in their search to find the right IT provider?

The key is to win over their technological hearts and minds. To do so, though, you must be intimately aware of how they prefer to be sold to. If you apply the following strategies to your sales efforts, you’ll easily find success with your SMB clients and prospects.

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Topics: Sales and Marketing, SMB Trends, Lead Generation

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