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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Who Filled Out My Form? Prospect Research 101

Posted by Frank Bauer on April 19, 2018

Who Filled Out My Form? Prospect Research 101

“I got an inbound lead! I’m going to call them right now!”

Whoa there. Let’s hit pause for a second. All of us in business get excited when that hot inbound lead comes in, but you shouldn’t be running full steam ahead as soon as they submit a form. Instead, take a step back and prepare before engaging.

Much like it’s important to understand your managed services competitive landscape, you’ll want to fully understand the end client before reaching out. That due diligence starts on the Internet.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing

4 Questions Your Prospects Will Ask You, And How to Answer Them

Posted by Meaghan Moraes on April 12, 2018

4-Questions-Your-Prospects-Will-Ask-You,-And-How-to-Answer-Them

At a growing MSP, engaging prospects is the fuel that will drive your business forward. But, this window of opportunity is narrow as a certain level of preparation and presentation is required to get it right. Prospects are just getting to know you—which gives you the chance to show them what your business is all about, how they’ll benefit from working with you, and that they can trust you. You’re asking them to put their business operation in your hands, after all. So, expect that they will have questions.

To prepare you for these sales conversations, we’ve collected the four most common questions prospects pose to their potential IT service provider, along with the answers that will best position you to sell. A little upfront prep can make a tremendous impression, so use these talking points to put your best foot forward and improve your sales close rates.

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Topics: Sales and Marketing, Client Acquisition and Management

Why We Use Content to Generate Leads, Instead of Sales to Chase Them

Posted by Nate Freedman on April 10, 2018

Why We Use Content to Generate Leads, Instead of Sales to Chase Them

As an inbound marketing professional with over two decades of experience working directly with IT-related businesses, I've seen the industry change in a variety of ways. I make it my business to see the forest for the trees, so to speak. I personally spend over $10,000 per year on coaching and mentorship to make sure that I'm always aware of the massive trends that are always lurking just over the horizon.

One of the most important—and broadest—changes I've seen develop has to do with how we go about chasing leads (or, more specifically, whether we do so at all).

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Topics: Sales and Marketing, Inbound Marketing

MSP Homepage Housekeeping: 6 Must-Haves for Success

Posted by Mary McCoy on April 3, 2018

MSP Homepage Housekeeping: 6 Must-Haves for Success

In my more than four years working at Continuum, I’ve given hundreds of marketing consultations to our partners. These conversations typically center around sales and marketing best practices, yet one topic tends to come up time and time again: how to get the most ROI out of your website.

I’ve seen it all—what works, what doesn’t work, and what you can do to set yourself apart. Recently, I hosted a webinar session sharing my tips for success. You can listen to the full session here, or keep reading to discover what elements every MSP should have on their website.

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Topics: Sales and Marketing, Website Optimization and Design

How to Grow Your MSP Using the "Pyramid for MSP Success"

Posted by Jamie Warner on March 29, 2018

How to Grow Your MSP Using the "Pyramid for MSP Success"

For those of you who may have missed the Invarosoft™ presentation at Australian Partner Day 2018, we have a great summary of our presentation about the Pyramid for MSP Success. Keep reading to discover seven key ingredients to successfully growing your MSP business. 

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Topics: Business Development and Growth, Sales and Marketing

3 Marketing Assets Every MSP Should Have

Posted by Lily Teplow on March 28, 2018

3 Marketing Assets Every MSP Should Have

For most IT service providers, you don’t have the time to create 10, 20, or 30 pieces of marketing collateral per quarter. What’s more, with so many different types of content, it can be difficult to know which pieces are most important for your business, or how to get started creating them. This might leave you wondering, “well, if I needed a few must-haves from a marketing or lead-generation standpoint, where can I start?”

In this post, we’ve whittled it down to the top three marketing assets you absolutely need in your portfolio to help you grow your MSP business.

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Topics: Sales and Marketing, Inbound Marketing

Educating Prospects on IT Security: To Instill Fear or Not?

Posted by Chris Johnson on March 20, 2018

Educating Prospects on IT Security: To Instill Fear or Not?

In the cyber world, businesses are constantly being hammered with fear, uncertainty, and doubt (FUD)—with the hope that someone will come along and reassure them that it’ll all be OK. When selling security services, however, MSPs typically play on this FUD factor. We take advantage of the opportunity to “scare” prospects into buying IT security, yet in many cases, this approach may backfire.

The reason why I think this backfires boils down to one thing: the human condition. When we are threatened and backed into a corner, we tend to fight. And, when it comes to cyber security, our prospective clients are often so far backed into the corner that they begin to fight the wrong fight. To prevent this from happening, there are five key areas you need to focus on.

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Topics: Sales and Marketing, Cybersecurity and Threat Management, Managed Security Services

12 Helpful Online Tools Every MSP Needs

Posted by Lily Teplow on March 14, 2018

12 Helpful Online Tools Every MSP Needs

As a managed service provider, it can get overwhelming putting out fires and wearing multiple hats. Your clients rely on you to not only maintain their IT environments, but a high level of service and organization. Sometimes, you need all the help you can get—which is why we’ve put together this list of tools that can help you streamline your business operations.

Whether you need help with productivity and communication, password management, or even sales and marketing, we’ve got you covered. Keep reading to discover the tools that are essential in the daily work of an MSP.

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Topics: Business Development and Growth, Sales and Marketing, Service Delivery and Operational Efficiency

5 Ways MSPs Can Beat the Competition: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 12, 2018

Five Ways MSPs Can Beat the Competition

The managed services market is more competitive today than ever before—and it can be difficult to differentiate yourself from the competition. Fortunately, the right mindset and business practices can help you win out over the competition. In this episode of The Weekly Byte, we look at five ways MSPs can beat the competition!

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Topics: Sales and Marketing, The Weekly Byte

4 Simple Tips to Improve Email Response Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 5, 2018

Four Simple Tips to Improve Email Response Rates

With so much email cluttering our inboxes today, it can be very difficult to reach prospects and get the type of engagement you’re looking for. Fortunately, a few small changes can create a big impact—and in this episode of The Weekly Byte, we offer four easy tips that can help you boost email response rates!

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Topics: Sales and Marketing, The Weekly Byte

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
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