Oftentimes when I sit down to talk to one of my prospects for my MSP marketing agency, a find myself fielding some variation of the same question over and over again.
“I spent a lot of time, money and effort on my website… and nobody is contacting me from it. I need it to generate leads and I need them now… but that just isn’t happening. What gives?”
At that point, I do what anyone would do: I sit down with their Google Analytics to see if we can find the story beneath all that data. Usually, I discover that their website isn’t generating leads for a very simple reason: nobody is visiting it in the first place.