With over 90 percent of online experiences beginning with a search engine, online and web-based marketing has become a main sales channel for modern businesses. However, even the best-looking websites aren’t worth much if nobody can find them. This is where Search Engine Optimization (SEO) and Google rankings come into the picture.
It seems like every business is eager to claw their way to the top of Google’s result page, but what’s the key to beating out your competition? To find this answer and more, I sat down with Audane Leger, Digital Marketing Specialist at Continuum and resident SEO connoisseur. Keep reading to discover her tips on how to improve your Google ranking and make your way to page one.