A shifting cyber threat landscape is putting increased pressure on MSPs entrusted with security services. In addition to protecting clients from an ever-diversifying range of threats, it’s often falling on MSPs to explain to their customers why simple endpoint security solutions alone are no longer a sufficient cyber security stack.
User error is quickly turning into one of the most promising avenues of attack for cybercriminals, something no endpoint solution can remedy. Additionally, attacks based on outbound web traffic—preventable at the network-level and often enabled by irresponsible browsing habits—continue to endanger businesses, especially at the network level.
Rather than viewing these shifting circumstances as a net negative, MSP owners should recognize that the increased need for effective security offers real opportunities in terms of their offerings. Layering the cyber security protection MSPs provide their clients is the way to efficient protection and increased profitability. It simply makes sense that, as threats diversify, MSPs should expect greater compensation by offering greater protection.