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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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How to Address Top SMB Cyber Security Challenges

Posted by Lily Teplow on August 17, 2018

How to Address Top SMB Cyber Security Challenges

When it comes to cyber security, the threats themselves—ransomware, phishing, etc.—are nothing we haven’t seen before. What is new, though, is the scope and the increased threat to small- and medium-sized businesses (SMBs).

Most SMBs today have a false sense of confidence; they don’t see themselves as worthy targets and assume they have nothing of value to an attacker. However, this leaves hackers thinking: “all the better to eat you with, my dear.”

But why is it that SMBs aren’t properly protected against today’s threats? Why are they so hesitant to change their cyber security strategy? To answer these questions, we did a little research into SMB security trends. Read on to learn which challenges they face and how you can position your managed security services as the solution.

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Topics: SMB Trends, Cybersecurity and Threat Management, Managed Security Services

How Are SMBs Using the Cloud in 2018? [CHART]

Posted by Lily Teplow on July 20, 2018

How Are SMBs Using the Cloud in 2018? [CHART]

This year has ushered in many technological changes, most notably in the small- and medium-sized business (SMB) landscape. Your SMB clients are becoming more aware of how integral technology is to business success, leading to the adoption of things like mobile and cloud solutions. Given its ability to address both operational costs and budget constraints, it’s no surprise that the cloud is a top IT priority for SMBs. Cloud levels the playing field, providing a route to enterprise-grade applications, storage and computing infrastructure without the need to purchase and maintain on-premise hardware.

But how exactly are your clients and prospects utilizing the cloud, if at all? What are some of their top concerns and how can you convince them to partner with you for guidance with their cloud—and overall IT—strategy?

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Topics: Cloud Computing, SMB Trends, MSP Sales Chart

The SMB vs. Today’s Security Landscape: Connecting the Dots

Posted by Lily Teplow on July 11, 2018

The SMB vs. Today’s Security Landscape: Connecting the Dots

Over the past few years, IT news headlines have been dominated by cyber security—its latest hacks, threats and defensive advancements. However, with all of this attention given to the enormous amounts of data stolen or the enterprise-level costs, it becomes difficult for the need for security services to resonate with your SMB customers.

While the stakes are at an all-time high for virtually every business, MSPs are challenged with changing this perception of “impending doom” and educating SMBs on the real threats to their business. Keep reading to discover how you can bring the evolving security landscape down to the SMB level and convince these businesses of the value of your managed security services.

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Topics: SMB Trends, Cybersecurity and Threat Management, Managed Security Services

5 Sales Strategies to Win Over Your SMB Clients

Posted by Lily Teplow on July 3, 2018

5 Sales Strategies to Win Over Your SMB Clients

Like most MSPs, your target market falls into the small and medium-sized business (SMB) category—which is where most of today’s businesses in the U.S. fall. And, like any other business, SMBs need assistance in managing and maintaining their IT environments. Managed IT services can provide the proactive maintenance, enhanced security and technical expertise they seek, but how can you convince them to choose you in their search to find the right IT provider?

The key is to win over their technological hearts and minds. To do so, though, you must be intimately aware of how they prefer to be sold to. If you apply the following strategies to your sales efforts, you’ll easily find success with your SMB clients and prospects.

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Topics: Sales and Marketing, SMB Trends, Lead Generation

20 Statistics to Help MSPs Sell Managed IT Services in 2018

Posted by Lily Teplow on May 2, 2018

20 Statistics to Help MSPs Sell Managed IT Services in 2017.png

Why should businesses leverage your managed IT services this year? When you’re making your sales pitch to clients and prospects, this is the question you need to answer to differentiate yourself from your competition. Sure, you have your value prop down and you’ve memorized your talking points to a tee, but what else can you use to convince clients and prospects of your MSP value?

They say that numbers speak louder than words, so here are a few numbers that we think speak volumes. It’s clear that the need for managed IT services isn’t going anywhere, but to help make your case, here are 20 statistics you can use to prove why businesses should partner with you.

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Topics: Sales and Marketing, Backup and Disaster Recovery, SMB Trends, Cybersecurity and Threat Management

Reasons to Use Managed IT Services in 2018

Posted by Meaghan Moraes on January 4, 2018

Reasons to Use Managed IT Services in 2018.png

As cited in TSIA’s The State of Managed Services 2017 report, managed services now represent 22 percent of services revenues, and overall net-new revenue for managed services continues to grow at a healthy average of 42 percent. It’s evident that the demand for managed services shows no signs of slowing down. In fact, a survey by Clutch.co shows that 69 percent of small- to medium-sized businesses (SMBs) hire at least one type of IT service provider. So, what is fueling this impressive level of adoption? Why are so many business owners fans of your business model? 

The following research illustrates the top reasons SMBs work with MSPs and IT solutions providers. As you build your 2018 sales strategy, pay attention to these main market drivers.

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Topics: Sales and Marketing, Remote Monitoring and Management, SMB Trends

Simplifying 3 Trends That Are Changing the IT Landscape

Posted by Meaghan Moraes on April 21, 2017

Simplifying 3 Trends That Are Changing the IT Landscape

Let’s face it, modern IT is complicated. With new components being continuously added to the mix, managing and securing the IT landscape requires new tools fit for the challenge. However, the last thing managed services providers (MSPs) need is yet another disparate management tool that adds more complexity to their services. Without cohesive IT and service level management, there will be serious disconnects—from servers and networks, to storage and end points. 

Amidst the changing tides of technology, MSPs can help their clients ensure IT service and business success with an integrated approach. The following are three growing trends that MSPs should understand how to embrace and capitalize on in order to achieve sustainable profitability and business growth.

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Topics: Cloud Computing, SMB Trends, Mobile Device Management and IT Mobility

An MSP’s Guide to Combatting SMB Cybersecurity Challenges

Posted by Meaghan Moraes on April 7, 2017

An MSP’s Guide to Combatting SMB Cybersecurity Challenges

Ever since the internet became an indispensable tool in the business world, security risks have continued to grow more profound. Today, malware—specifically ransomware—is the biggest money-maker for cybercriminals in history. These types of attacks are real threats that no business can afford to ignore, especially small- and medium-sized businesses (SMBs).

Due to limited budget, bandwidth and resources, SMBs combat IT issues differently than large enterprises. Cybersecurity is a top concern for SMBs in particular, as this group is faced with the following challenges:

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Topics: SMB Trends, Cybersecurity and Threat Management, Managed Security Services

How to Align Your Managed Services with SMB Business Priorities [CHART]

Posted by Lily Teplow on February 10, 2017

How to Align Your Managed Services with SMB Business Priorities.png

The small- and medium-sized business (SMB) clients you serve today are placing a high priority on technology. Actually, two-thirds of SMBs indicate technology is a primary factor in pursuing their business objectives for the year ahead. They’re looking to move beyond simply managing and maintaining their infrastructure to utilizing technology to solve their business’ top problems. Many SMBs are wanting to increase their investment in technology and IT expertise, but some barriers still exist.

As your prospects try to find the right service provider, they’re carefully thinking about how they can focus on core business objectives without worrying about their IT needs. But did they know that in outsourcing to an MSP like you, they can experience more growth with your proactive, predictable and preventative IT services?

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Topics: Sales and Marketing, SMB Trends, MSP Sales Chart

What Are the Top 5 IT Challenges for SMBs in 2017?

Posted by Lily Teplow on January 27, 2017

What Are the Top 5 IT Challenges for SMBs in 2017.png

For most small- and medium- sized businesses (SMBs), IT is not their core function, but it’s necessary in making their business run. Most of these businesses want IT to work for them, but fear it will become a costly time suck that can take away from their primary business objectives. As today’s technology levels the playing field for SMBs, they’re now making the connection between strong IT investment and improved business performance.

However, the IT landscape continues to quickly change and shift – causing new challenges to emerge that forward-thinking SMBs need to consider as they grow their business. So, what exactly are these challenges and how can SMBs address them by investing in your managed IT services?

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Topics: Sales and Marketing, SMB Trends

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