Did you know that the speed of acquiring new clients is 57 percent faster for those who leverage social selling? As an MSP looking to fill your sales pipeline, you should be leveraging the power of social selling, but that’s only the starting point. To truly be effective, you need to know how to boost your influence where it matters most: LinkedIn.
Recently, Bob Kocis, Continuum’s Chief Revenue Officer, and I held a webinar that focused on helping MSPs develop a stronger understanding of social selling best practices and provided insight into four key functional aspects of LinkedIn that businesses can use to generate new leads and improve their sales and marketing efforts. In this post, I’ll provide a brief recap of how MSPs can adopt social selling and harness the power of LinkedIn to drive better outcomes.