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Introducing the MSP's Guide to Targeting New Verticals

Posted by Joseph Tavano on June 5, 2018


The ability for an MSP to specialize and differentiate themselves from their competition is a major factor toward business growth. However, with IT services becoming increasingly commoditized, providers are converging under large-scale mergers and acquisitions. This leaves many MSPs looking for the right way forward to grow their business. For many MSPs, this means specializing managed IT services for specific vertically-aligned industries.

From technology needs, to regulatory concerns to highly specific RMM, security and BDR requirements, MSPs who specialize in a vertical must become experts within that field in the realm of IT. They will anticipate problems before they happen, resolve issues as they arise, and advise on the technology needs for the future—all of which requires industry-specific experience and knowledge. For the MSPs who take the time to accumulate these skillsets and earn a trusted reputation within the vertical, the ROI can be enormous.

It all starts with a first step, and our new eBook, Targeting New Verticals: Understanding MSP Opportunities and Go-to-Market Strategies, is the perfect place to consider and evaluate your next move.

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Topics: Vertical Alignment, Sales and Marketing, Revenue Growth and Profitability

Which Vertical Has the Highest Cost of Security? [CHART]

Posted by Lily Teplow on May 18, 2018

Which Vertical Has the Highest Cost of Security?

Today, cyber security is seen as a horizontal practice that’s typically the same across all industries. No matter the vertical, businesses need things like firewalls, DNS, endpoint protection, antivirus and the like. However, this line starts to blur once you bring in various regulations and compliance.

What’s more, the industries that have special security policies and compliance standards in place are finding that they’re increasingly the target of cyber attacks. It seems as though to cyber criminals the harder the information to steal, the higher the price tag. This presents an opportunity for IT service providers to step in and help these vertically-specialized companies in bolstering their cyber defenses with managed IT and security services. So, how can you convince them?

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Topics: MSP Sales Chart, Cybersecurity and Threat Management, Vertical Alignment

New Verticals to Go After in 2018: Non-Profit

Posted by Joseph Tavano on March 27, 2018

New Verticals to Go After in 2018: Non-Profit

Tight budgets. Limited staff. At first, non-profits do not sound much like a vertical that makes sense for MSP growth. How does one build a profitable line of business from a group of clients that, by definition, do not turn a profit themselves?

However, consider those first impressions one more time. Tight budgets mean there’s no room for anything to go wrong with their IT networks, because there may literally not be enough funds to repair and restore crucial infrastructure if it goes down. Limited staff means hiring a team of dedicated, qualified IT technicians is out of the question. In reality, there may not be a vertical better-suited to the managed services model than the non-profit sector, as there is a clear and genuine need for MSP services.

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Topics: Vertical Alignment, Revenue Growth and Profitability

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